From Capture to Print

Lesson 1 of 34

Class Introduction


From Capture to Print

Lesson 1 of 34

Class Introduction


Lesson Info

Class Introduction

(applause) Well, hello, and welcome to Creative Live. My name is Drew Konzelman, and I am your host for this class. We're coming to you live from our studio here in Seattle, Washington. Rainy Seattle, Washington. And I'm so glad that you've joined us. Today's class is called From Capture to Print, and our instructor is Rocco Ancora. If you don't know who Rocco is, clearly you have not been paying attention to the world of photography. Rocco is a Grand Master award winner from the Australian Institute of Professional Photographers, he's a multiple WPPI Master award winner. And he was named in the top ten photographers in the world by American Photographer magazine. He's a returning instructor to the Creative Live stage, so would you help me welcome, please, to the Creative Live stage, Mr. Rocco Ancora. (cheering and applause) Thank you Drew, and welcome everybody. Welcome to From Capture to Print. It's gotta be probably one of the most descriptive titles for a class, because over th...

e dure of the course, it's exactly what I'm gonna show you. I'm gonna show you how we go from capturing an image to editing an image, to then, finally, printing an image. So, if you ever wondered what happens after you click the button; there's more to life than a USB stick. We're gonna show you how we bring your vision to life in print. And there's something quite special and unique when we start talking about printing. We have a very, very different relationship with print than we do with USB sticks, which all are great. A USB stick isn't quite as emotive as looking at a nice, beautiful, printed print on your wall. But, somehow, photographers are scared of printing. They're scared, or they're shying away from it, why? Well, maybe it's because it's too hard. Maybe there are technical difficulties, maybe, just maybe, photographers don't see the importance of printing their legacy and bringing their vision to life on a printed image. So, we're gonna walk through this step by step, because it is process. It is a process that, sometimes, it's gonna get a little bit geeky and mathematical. But that's okay, because we're gonna simplify. We're gonna simplify it into simple steps that are easy to follow. And I will guarantee you that, by the end of this course, you will print your first photograph, if you've never printed before, and you will be ecstatic with the results. Plus or minus levels of ecstatic-ment, if you like, okay? But you will have definitely an amazing result, okay? So you'll be empowered to take control of your printing. Whether you choose to print yourself at home, or whether you're printing through a lab, through an album manufacturer. And, perhaps you haven't been getting quite the results that you'd hoped you'd be getting, and it's very easy, sometimes, to blame the laboratory, or the album manufacturer, and saying "their printing is not that good!" Well, maybe there's a little bit more to the story. Maybe we need to do something at our end to fix things, in order that we get beautiful color consistency.

Class Description

To be able to see and hold a photograph you’ve taken can be a powerful experience, especially if the image looks exactly as you envisioned when clicking the shutter. International photographer and master printer Rocco Ancora joins CreativeLive to show how to capture and edit your image so that it translates perfectly to print. Whether printing on your own or using a third party printing service, Rocco will have you confident in everything from calibrating your monitor to choosing the right paper for your product.

In this class you’ll learn how to: 

  • Pre-visualize your print before you capture the image 
  • Learn how to keep the print in mind during a live photo shoot
  • Techniques for calibrating your monitor 
  • Color management policies in Adobe® Lightroom® CC 
  • Manipulate your image in Adobe® Photoshop® CC 
  • Choose the right paper for your print 
  • Print through Adobe® Lightroom® CC, Adobe® Photoshop® CC or a lab
  • Print for an album 

Knowing how to understand color and how that translates from a digital file to a print is essential to selling your prints, albums or creating art for your home. Join Rocco Ancora and CreativeLive to simplify your print workflow while enhancing your end product.

"Once in awhile, there is a class that just blows you away and increases your photographic knowledge by orders of magnitude."
- Bob Wheaton, CreativeLive Student

"I wish I had found Rocco before I spent hours and hours googling, reading, (crying!) and wasting so much time and ink"
- CreativeLive Student

"If you have questions or concerns about the printing process, you'll find your answers here."
- CreativeLive Student


Roberto Valenzuela

I honestly consider many courses to be great, but optional. However, this course by Rocco Ancora is a MUST! It helps the photographer complete the circle of being a photographic artist. Our job doesn't end at the edit, it ends with the print. When your clients can hold and enjoy your creative vision physically, that is when the magic of being a photographer happens. I have been so fortunate to travel the world teaching and meeting some of the best photographers in the world. That being said, I can say with confidence that nobody can teach this combination of Photoshop retouching / fine-art printing better than Rocco Ancora. I believe in this class so much, I traveled to Seattle to attend this course to be part of the live studio audience. I have never done that before. But that's how important I consider this material to be. I am so happy I took the time to go and learn from the man himself. Now, I will get this course to watch it, dissect it, study it, and practice it. Very excited to see how the knowledge in this course will propel my career further. --Roberto Valenzuela

a Creativelive Student

I was fortunate enough to attend this class in person and got to experience Rocco's prints in person. The quality is absolutely breathtaking and a game changer, Learning these skills will really help my business in a number of ways. In the past, I have had a difficult time convincing clients to purchase typical lab prints through my studio, as opposed to buying them through Walmart or Costco where the quality was "close enough." Rocco's method that he shared in this class creates three dimensional images of unmatched quality and images that just jump off the page. The knowledge from this course will empower me to help run a sustainable business and thrive as a photographer. You would be foolish to not learn these methods and incorporate them into your business. Highly Recommend!!

April S.

I have invested time into learning Lightroom and Photoshop, my own gear, and my particular photographic style, but the one thing I am really lacking is a solid understanding about preparing an image for print, and the various print options (e.g., paper types). When I saw this course come up on the CL schedule it caught my eye immediately so I RSVP'd for the live broadcast. I was at work when it started and couldn't watch at that time. I do listen in from work sometimes, but after 2 minutes of listening to this course I realized it was one I really needed to watch closely and focus on. So, I stopped the stream after a couple minutes and bought the course. I have never done that before. I always wait and watch as much as I can in the initial broadcast (or rebroadcast) to decide if a course is one that I really should spend for. I knew right away though that Rocco was presenting the very information I was lacking and needed, and I wanted it! In addition, it was clear to me after looking him up online that he's a consummate professional with lots of experience and his delivery style even in just the couple of minutes that I listened reflected that. I already have X-rite ColorMunki Display and Colorchecker, a good monitor, and I have a photo printer (Canon Pixma Pro-100) but I'm lacking that technical understanding of color and know I'm not using my resources to their fullest. I use my Canon Pixma to test-print images before uploading to the print service I use. My method isn't ideal since the service uses different printers and ink, and paper depending on what I choose, but at least I have a much better idea of what my image file will give me in print form. After Rocco's course I believe I will be much better equipped to prepare my images and choose the options best suited to each image. I'll still test print if only because it's fun to see something on paper, but I expect the results I get from the print service to be much better once I really know how to put this knowledge to work for me.