Well, hello, and welcome to Creative Live. My name is Drew Konzelman, and I am your host for this class. We're coming to you live from our studio here in Seattle, Washington. Rainy Seattle, Washington. And I'm so glad that you've joined us. Today's class is called From Capture to Print, and our instructor is Rocco Ancora. If you don't know who Rocco is, clearly you have not been paying attention to the world of photography. Rocco is a Grand Master award winner from the Australian Institute of Professional Photographers, he's a multiple WPPI Master award winner. And he was named in the top ten photographers in the world by American Photographer magazine. He's a returning instructor to the Creative Live stage, so would you help me welcome, please, to the Creative Live stage, Mr. Rocco Ancora. (cheering and applause)
Thank you Drew, and welcome everybody. Welcome to From Capture to Print. It's gotta be probably one of the most descriptive titles for a class, because over th...
e dure of the course, it's exactly what I'm gonna show you. I'm gonna show you how we go from capturing an image to editing an image, to then, finally, printing an image. So, if you ever wondered what happens after you click the button; there's more to life than a USB stick. We're gonna show you how we bring your vision to life in print. And there's something quite special and unique when we start talking about printing. We have a very, very different relationship with print than we do with USB sticks, which all are great. A USB stick isn't quite as emotive as looking at a nice, beautiful, printed print on your wall. But, somehow, photographers are scared of printing. They're scared, or they're shying away from it, why? Well, maybe it's because it's too hard. Maybe there are technical difficulties, maybe, just maybe, photographers don't see the importance of printing their legacy and bringing their vision to life on a printed image. So, we're gonna walk through this step by step, because it is process. It is a process that, sometimes, it's gonna get a little bit geeky and mathematical. But that's okay, because we're gonna simplify. We're gonna simplify it into simple steps that are easy to follow. And I will guarantee you that, by the end of this course, you will print your first photograph, if you've never printed before, and you will be ecstatic with the results. Plus or minus levels of ecstatic-ment, if you like, okay? But you will have definitely an amazing result, okay? So you'll be empowered to take control of your printing. Whether you choose to print yourself at home, or whether you're printing through a lab, through an album manufacturer. And, perhaps you haven't been getting quite the results that you'd hoped you'd be getting, and it's very easy, sometimes, to blame the laboratory, or the album manufacturer, and saying "their printing is not that good!" Well, maybe there's a little bit more to the story. Maybe we need to do something at our end to fix things, in order that we get beautiful color consistency.