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Growing Your Audience on Instagram

Lesson 3 of 13

First Steps: Goal Setting

Pei Ketron

Growing Your Audience on Instagram

Pei Ketron

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Lesson Info

3. First Steps: Goal Setting

Lesson Info

First Steps: Goal Setting

In thinking about social media, it's really helpful to first sit down and decide what your specific goals are, and I'm talking about like, big picture goals, not like, I wanna grow my Instagram following by 100 users this month. It's more like, what do you hope social media will help you achieve? So what's your end goal? So one of the main things that social media is good for is to really help drive traffic to your website. So I was kind of thinking about this, and this is an analogy I thought of like an hour ago, but I kind of think of social media as like, the appetizers at dinner. You get this whole array of things presented to you from a restaurant, and you can kind of pick and choose what you want. But really, each of those appetizers is like a touch point for the restaurant or the chef to influence you. And that's kind of the lead up to this main course or the entree that you're gonna be delivered. So you want social media to be kind of like your appetizers, and your website to b...

e kind of like your entree or your main course. In general, when you're sharing on social media, you're sharing things like, here's an image that I took, and maybe it's part of a bigger photo story or photo essay or blog post or something, so you can share one image on Instagram, and then direct people to the post on your blog. Or hey, I have a new special for holiday portrait sessions, more information is on my website, follow the link in my bio. So you kind of shunt people towards your website, direct traffic that way. So in theory, your clients will see something interesting on social media, go to your site, and then take action, and that action could be something like, offering you a job. Increasing sales of whatever product you have. I mean, your product, as a photographer, is you. But it could also be selling prints, it could be selling jewelry or books or whatever it is that you create. Through social media, you're also just raising brand awareness about who you are, what you do, and what you have to offer. You create opportunities for partnerships. And you also really are able to participate in the greater conversation through social media. This is true on Instagram, maybe even truer on other platforms like Twitter, where it's more kind of conversational. One question that I get asked a lot is what if I don't have a website? I know that there are a lot of photographers out there who get their start on Instagram. They've never been photographers before. They download Instagram, they start taking photos on their phone, suddenly they have this big following, and they're being offered these photo jobs and never once have they had a website. So what I have to say about this is, in this day and age, there's really no excuse not to have a website, especially if you're a photographer. It's pretty simple to get one up and running. There are sites like Squarespace that really make it easy, there are templates you can just like, drag and drop your images into, and sort of drag and drop the blocks around on the page, and they're pretty simple to get started with. But the other thing I have to say is that, kind of going along the lines of that same appetizer, entrees analogy that I brought up earlier, there are times when I go to a restaurant and all I order are appetizers. So I think it's really a personal decision that each one of us has to make. I think that having a website legitimizes you a little bit. I mean, you don't want to go to a restaurant that only has appetizers and can't deliver a main. But at the same time, if it's something that you're maybe just getting started with, you're stepping into, maybe just having that social media as the initial touch point is good, it's a good start. But I think eventually building up to a website is really gonna be helpful. What it really does is makes it known that you are a legitimate photographer and not just an Instagrammer. I think that's one important piece to remember.

Class Description

The power and reach of Instagram is undeniable. Entirely new careers have emerged as a result of it. Being a career "Instagrammer" isn't a calling that everyone has, but there's no disputing the career advantages that come with having a substantial following, particularly if you're a photographer. Join Pei Ketron, photographer and well-known Instagrammer as she teaches you how to stand out from the crowd.

You’ll learn about:

  • Instagram best practices
  • Strategies for growth
  • Maximizing Instagram's features
  • Creating powerful visual content

Instagram is a great platform for creative growth, networking, and expanding your potential client base. This class will help you maximize your impact in this growing online world.

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I thought this class was great. It was more of like a beginner's crash course into Instagram, so I would have liked more specific actionable steps as to how one could grow an audience versus an overview of what Instagram is. Yet, I would still recommend the class to people since it's a good launching pad into instagram.

chrissy hormann

Definitely not for "growing" your audience. Class is for absolute Instagram beginnners. Worked for me, but the title is misleading. She teaches the basics of setting up your profile, etc. I was expecting to learn some tips and tricks about photography for IG, given that she is a photographer, but it was more about administrative things, captions, connecting with your audience. All good points, just not quite what I was expecting. Glad I got this on a large discount deal. Ok at that price but I'm glad I did not pay full price for this.

Margaret Lovell

For the most part, I used Instagram in the most basic way. Because I want to promote my photography, I have to get better about how I use it. I took this class because Pei is also a photographer, and I specifically sought out her opinion on the platform. For those more intermediate and advanced users, they might not get as much value from it. However, I recommend the course to others who want to build their profile and understanding of how Instagram can be beneficial to their business.