SEO, or search engine optimization, is one of the most effective tools for identifying and connecting with new clients — but it only works if you know how to do it. Gary Hughes will share his experience and years in IT and photography to bring it all together for you. In this class, you’ll learn how to build an SEO strategy by choosing the right keywords, optimizing your website and building relevant links to drive traffic to your site.
bonus material with enrollment
Gary Hughes - How to Improve Your SEO Gear Guide.pdf
As the child of photographer parents, it's ironic that Gary's career included everything but photographer until life led him back to the path he was ultimately destined. In 2008 he and his wife, Julie, founded Hughes Fioretti Photography
This is an outstanding course of SEO. It helps to improve your SEO when you join this course. I would like to recommend some points to enhance SEO that is as follows:
It’s not hard to start with SEO. You just need to be smart. There are two different things SEO is about: On-page SEO and Off-page SEO.
On-page SEO is about making your website search engine friendly, for example, using keywords in the title and description, using a sitemap, making full use of all the internal links, etc. There is no need to use the same keywords that everyone is using. Your keywords should be appealing to your visitors and useful for search engines as well.
Off-page SEO is about attracting visitors to your website by using different techniques such as buying ad space on other websites, blog commenting, social bookmarking, etc. Just like with your on-page SEO, your off-page SEO should be unique and useful.
Great Great SEO video from a super funny and great guy. I've been wanting to take Gary's SEO class as long as I've known him, but never got the chance. The information in this video is priceless. Talk about the lightbulb going off on how to approach creating and managing your SEO strategy. Great information, highly entertaining with some very awesome custom artwork to boot.
a Creativelive Student
Just loved the course! I didn't know anything about SEO and in one hour I feel I've learned enough to start applying it and continue by myself. I understand better now how Google prioritize the information (the criteria), what I should look for in order to select the keywords and what is relevant for my website to be found.
I believe it was a great foundation on SEO.
The instructor was super funny and very clear.
Highly recommend this course.