How to Launch a Photography Business

How to Launch a Photography Business
Class Description
The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem
Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:
- Where to position yourself in the market
- Branding your business to attract your ideal client
- Pricing and basic financing
- Creating a business plan
- Setting up a portfolio
- How to get your first customer in the door
- Getting leads on new clients
- Understanding sales
- The psychology of a buyer
Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.
Lessons
- Class Introduction
- Common Myths & Unknown Truths
- The Road Ahead
- Find Your Passion
- The Lin & Jirsa Journey
- Part-time, Full-time, Employed, Partners?
- Stop Wasting Time & Money
- Your 12 Week Roadmap
- Great Plans Still Fail
- Strategy Vs. Planning
- Mind Mapping
- Select a Focus
- Competitor Research
- S.W.O.T. Analysis
- Strategy & Long Term Goals
- Values, Vision & Mission
- Effectively Managing Your Time
- Artistic Development
- Create Your Plan
- What's Your Product
- Luxury vs Consumer Products & Experiences
- Quick Break for Econ 101
- Your Target Market & Brand Message
- What's in a Name
- Your Client 'Why'
- Crafting the Why Experience
- Document the Client Experience
- Business Administration Basics
- Book Keeping Management
- Create the Logo & Branding
- Portfolio Design
- Design Your Services & Packages
- Pricing Fears & Myths
- Three Pricing Methods
- Package Pricing Psychology & Design
- Psychology of Numbers
- Pricing Q&A
- Grass Roots Marketing
- The Empty Party
- Friends & Family Test Shoots
- Join Groups
- Second Shooting Etiquette
- The Listing & Classified Hustle
- Make Instagram Simple
- Your Automated Pinterest Plan
- Facebook Because You Must
- Giveaway & Styled Shoots
- Content Marketing & SEO
- The Monster: SEO
- Selecting Your Keywords
- Testing Your Keywords
- Grouping Main & Niche Goals
- Your Content Road Map
- Content Marketing Q&A
- Inspiration to Keep Working
- How to Craft Your Content
- Internal Linking Basics
- Back Link Building Basics
- Link Value Factos
- Measuring Link Value
- Link Building Strategy & Plan
- Link Building Plan: Vendors & Guest Writing
- Link Building Plan: Features, Directories, Comments
- Link Building: Shortcuts & One Simple Tool
- What is Sales? Show Me!
- Your First Massive Failure
- The Sales Process
- Your Second Massive Failure
- Understand Buyer Psychology
- Step 0: Building Rapport & Trust
- Step 1: Identify Need or Want
- Cognitive Dissonance
- Steps 2 & 3: Value Proposition & The Solution
- Step 4 : Close, Make the Ask
- Step 5: Follow Up & Resolve Concerns
- Family Photography Hot Seat
- Business Example Hot Seat
- Boudoir Photography Hot Seat
- The Best Sales Person
- Your Mindset, Vibrations & Frequency
- Always Positive, Always Affirming
- The Second Money & Dual Process
- Chumming the Price Waters
- Creating Want or Scarcity
- Timeless Advice on Being Likable
- Selling Over The Phone
- Forbidden Words in Sales
Reviews
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
Tai Hsin
I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.