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How to Become a Freelance Photographer

Isaac Johnston

How to Become a Freelance Photographer

Isaac Johnston

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Class Description


Isaac Johnston from Wildist teaches how to remove the barriers to working as a full-time creator. Known for his resourceful spirit and signature style, he covers tactics and strategies for how to go from a hobby creator to a full time freelancer. If you have been waiting for the right moment to start, this course provides the steps to go from your day job to your dream career.


  • Solve for the problems that “prevent” photographers from going freelance.
  • Develop an audience outside of social media.
  • Select gear – what matters and what doesn’t to get started.
  • Deal with the mental game of being a professional creator.
  • Shape stories through photo and video.
  • Build a creative community.

Class Materials

Bonus Materials with Purchase

Workshop PDF
How To Build A Proposal - Pitch Deck Example
Idea Asset List Template
Story Creation Sheet Template

Ratings and Reviews

Ryan David

Practical yet fun Great workshop and worth the time/money. Isaac is an easy to watch presenter and the various modules were each concise and practical. Time well spent!

asieh harati

honest advice from an adventure photographer who went through career transition I think a lot of us are mulling over the idea of transitioning to become a photographer. It's not easy. There are lots of fears and hesitations. It's a change that could affect our life. I'm at this decision branch for the second time in my life, and I still fear. Isaac shares with us how he overcame those very same hurdles and fears. He is genuine, practical and proves that you don't need expensive gear to start or even continue to become good enough. The pitch deck example, the starting up a conversation with a prospective client, the way to deal with blockers, all are real. I cannot wait to put them in place and start my first pitch. Thanks Isaac for sharing your journey!

Matthew Wetzler

Well worth the time and investment... Even as someone who has been using photography as my primary income source for the last several years, and prior to that being a full-time graphic designer hiring commercial photographers I've already got a good grasp on things such as workflow and approaching a given photoshoot. But there are still aspects of being a freelancer such as selling yourself and your unique approach to clients, as well as continually creating work and avoiding burnout to allow yourself to go after the work you want to be doing. And of course, the ever-present fear of failure. This workshop covers all of those topics in an extremely approachable and more importantly actionable manner.

Student Work