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How to Become a Freelance Photographer

Isaac Johnston

How to Become a Freelance Photographer

Isaac Johnston

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Class Description


Isaac Johnston from Wildist teaches how to remove the barriers to working as a full-time creator. Known for his resourceful spirit and signature style, he covers tactics and strategies for how to go from a hobby creator to a full time freelancer. If you have been waiting for the right moment to start, this course provides the steps to go from your day job to your dream career.


  • Solve for the problems that “prevent” photographers from going freelance.
  • Develop an audience outside of social media.
  • Select gear – what matters and what doesn’t to get started.
  • Deal with the mental game of being a professional creator.
  • Shape stories through photo and video.
  • Build a creative community.

Class Materials

Bonus Materials with Purchase

Workshop PDF
How To Build A Proposal - Pitch Deck Example
Idea Asset List Template
Story Creation Sheet Template

Ratings and Reviews

Ken Neubecker

A great course/workshop, one of the best I've seen with CreativeLive. While at 71 I'm not looking at starting a full new carrier in freelance photography or video work, doing the work helps keep me off the street. It has given me inspiration to do a stoty about what I am going through now as a full time caretaker for my wife, who has been suffering the declining pains of Alzheimer's for a few years now. No one with Alzheimer's travels that final journey alone. In a sence it is an adventure, mostly for those close to the one with the disease. While it's not like the travels I did 50 years ago when what today is called "adventure" (canyoneering, something we used to simply call a hike in the desert...). I spent a lot of my life running rivers and working as a wilderness wanderer and guide/instructor. Now my travels are pretty well limited to long walk with the dog and occasional fishing outings with my wife who used to be a guide herself. Maybe thats not all that interesting or exciting as say going over a cliff with a bike and a parachute, but for many older folks it is the new story, the new adventure as their later years unfold. This in itself will be an adventure, at least for me.

Ryan David

Practical yet fun Great workshop and worth the time/money. Isaac is an easy to watch presenter and the various modules were each concise and practical. Time well spent!

asieh harati

honest advice from an adventure photographer who went through career transition I think a lot of us are mulling over the idea of transitioning to become a photographer. It's not easy. There are lots of fears and hesitations. It's a change that could affect our life. I'm at this decision branch for the second time in my life, and I still fear. Isaac shares with us how he overcame those very same hurdles and fears. He is genuine, practical and proves that you don't need expensive gear to start or even continue to become good enough. The pitch deck example, the starting up a conversation with a prospective client, the way to deal with blockers, all are real. I cannot wait to put them in place and start my first pitch. Thanks Isaac for sharing your journey!

Student Work