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How to Create Addictive Content

Lesson 7 of 12

Create a Thriving Content-Creation Process

Melissa Cassera

How to Create Addictive Content

Melissa Cassera

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Lesson Info

7. Create a Thriving Content-Creation Process

Lesson Info

Create a Thriving Content-Creation Process

So let's talk about the content creation process, so like I said, making this a little easier for you guys when you're creating so you're not constantly like, oh no I was supposed to send something out three weeks ago and it didn't happen and now you're stressing and now you're content's not gonna be good because you're completely stressed out when you're creating it. So I love using a productivity technique called batching. So batching is like, if you're gonna bake cookies, right? You don't bake one cookie at a time. (laughs). I hope not, unless it's like one big awesome cookie, but usually when you make cookies, it's like little cookies, right like you make 12 or or whatever the recipe is. (laughs). So this is the same concept, instead of sitting down and baking one cookie, or writing one piece of content, you're gonna batch a whole bunch of it, all at once right? So, in order to do this, what I like to say is, this is something you need to schedule in your calendar right? So you ca...

n schedule what's called batch days. So just blocks of time in your calendar that are only for content creation. You're not gonna do anything else. You're shutting off all distractions, I want your phone off, I want all of your social media off, I don't care if you are a social media user, you need it off for this, for this kind of thing. And you need to just really focus in. Sometimes for some people that means no wi-fi too, that's me, I need no wi-fi, I need everything off. But for others, like sometimes we like to have wi-fi because we might be researching something for what we're writing and you need it and fine. Just please try not to open up Facebook and scroll, or Instagram while you're doing that. Phone on airplane mode or turned off, whatever you need to do, or if you need to leave it on because you have kids, I get it. Silence it, you only answer for the kids. So, just do that, and then keep it like a doctor's appointment, that's really key. So many people schedule time in their calendar, this is the day I'm gonna write four blog posts, lets say. And then that day comes and their like, ooh, oh darn I scheduled something else, I can't do it now. And I see that happen all the time so you really have to treat it like an important doctor's appointment and show up for yourself. This is really all about you making this a more fun process for you, making your business work better making it less of a hustle and less stress, so doing this is showing up for yourself. Like I said, shut off all distractions, please do this. I know it's hard, trust me. And then also creating the ideal setting. This takes a little bit of time to figure out, so don't freak out if this doesn't happen right away. Everyone's ideal setting is different. I like to create in coffee shops a lot, I like the ambient noise, there's also like a coffee shop thing you can download online, that like plays coffee shop noise. That doesn't really work for me but I have friends that it does. I need like the real thing and the coffee. (crowd laughs) So you can figure out what works for you. Some people it's like a little spot in their house, some people go to like a hotel lobby, whatever, I mean some people go to a park, people go all over, their porch, it's really up to you. It's just figuring out like where do you feel most comfortable creating? Most of us try to write content in the like the least comfortable place, where like, maybe your kids are running around or your dogs are in the background or your cats jumping on your head and its like a big hot mess. And of course you can't concentrate in those, in that way so you have to batch your time but also figure out what feels most pleasurable for you to create in. And then you go in prepared with your heat topics. So this is key, never show up for a batching date, without some idea of what you're gonna create in that date. So we already talked about heated topics, things that you care about, you're excited to write, right? So have all of those topics in a word document or a google doc or whatever you like to use in a notebook, and then when you go in you'll have this list and you sit down, and you just look at the list, and all I want you to do is say which one is heating me up right now? Because it could be that something that you were heated about three weeks ago and wrote down now kinda falls a little flat, but something else you're amped up about. And sometimes, you think of something brand new, and that's okay too, but I just want you to go in prepared, don't ever go into a batch day with like, I don't know, I'ma write, because then I guarantee you won't write anything. And then also have realistic goals for your batch times. So I do a day every year called international batch day where everybody gets together in an online Facebook group and we like, we batch a whole bunch of content together. Everybody does it separately, but we like check in, and I can give people little cheers and things. But ultimately what always happens is, somebody will come and their like, I'm gonna write! 10 blog posts plus 14 newsletters plus 52 media posts and their like really ambitious. And I'm like I appreciate, I love that you are so ambitious, but I'm telling you right now, you're setting yourself up to fail. You're gonna end the day writing two blog posts, and then you're gonna be like, I failed batching. And then you're gonna hate batching, and you're never gonna do it again. So set yourself up for success. I always say like go in prepared to do less than you think, and give yourself that space, and if you come out of it having written more than you thought, great. That's what we want, just don't over do it. Just simplify it, go in with like, okay I will have no problem cranking this out in this period of time, whether it's two hours, whether you blocked half a day full day, that's up to you but, just be realistic.

Class Description

As the saying goes, “Content is king.” And that’s especially true when it comes to marketing your business. You might have fabulous products or top-notch services, but if you don’t have compelling content to help drive sales, you’re probably leaving a whole lot of business on the table.

But don’t make the mistake of slapping together a bunch of worn-out, half-baked ideas and calling it content. It’s critical that your articles, blog posts, reviews and videos are thoughtfully prepared and offer value.

Melissa Cassera, a successful brand and marketing consultant and screenwriter, will show you how to use Hollywood storytelling techniques to create content that entices people to read and watch, excites them to share, and moves them to buy.

In this class, you’ll learn how to:

  • Understand your audience and the content they crave.
  • Repurpose each piece of content for maximum exposure.
  • Avoid creating boring or corporate content.
  • Uncover your unique voice and style.
  • Create a thriving content-creation process.
  • Write sizzling headlines and effective calls to action.
  • Leverage user-generated content for added credibility.

Class Materials

Bonus Materials with Purchase

Melissa Cassera - Headline Swipe File

Ratings and Reviews

Student Work

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Lauren Dusing

I'm only on Lesson 7, but I just felt the need to stop and write a review, even though I haven't finished the entire class yet. This class has sooooo much great content. I completely agree with the woman in the live audience that said she was having so many "light bulb" & "a-ha" moments during the class. I've always wanted to create a months worth of content for social media so that my posts had meaning and I didn't have to stress last minute about having to find something to post about, but when I would start to brainstorm ideas etc. I just wasn't excited about what I would come up with and it felt like such a struggle, I would eventually have to stop because my ideas were minimal and the process was so unenjoyable, like painful haha. But after 7 lessons in this course I feel so excited about generating content and my mind is filled with so many ideas already. I actually feel like creating a months worth of content ideas is not only totally doable, but could actually be enjoyable and by using what i've learned in this class, I feel like the content I create will actually be effective and I'll be proud and excited to post it. This course is totally worth it, hands down. buy it!

Chris Louis

Extremely helpful and practical tips on how to get the ball rolling on creating meaningful content! Highly recommend this easy and user friendly class

Shannon Flaherty

I thought this class was great. It inspired a lot of ideas and I came away with a lot of insights. Well done!