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Local SEO: Put Your Business on the Map

Alastair Dunstan

Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Conduct thorough keyword research to target the right local keywords for your site.
  • Conduct professional competitor research.
  • Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors.
  • Optimize your website in Google My Business listing.
  • Build local citations and understand the importance of NAP consistency.
  • Source backlinks and perform local blogger outreach.
  • Audit local outreach targets and avoid anchor text over optimization.
  • Perform off-site SEO to to rank your website in the organic search results.
  • The key principles of on-site SEO.

ABOUT ALASTAIR'S CLASS:

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization class that will put your brand on the map.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.

By the end of this class you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.

WHAT YOU WILL LEARN:

  • What local SEO is and why it is important for your website’s success
  • The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
  • The ins and outs of Schema Markup and why it’s important for your local business
  • Setting up and optimizing Google My Business
  • How to apply keywords across your site
  • How to perform image SEO and Geotagging
  • Manage location pages for multi-location businesses

WHO THIS CLASS IS FOR:

  • Marketing managers and reps needing to gain a solid handle on Local SEO
  • Anyone wanting to start a professional career in Local SEO
  • SEO specialists wanting to improve on their skills
  • Business and site owners wanting more organic traffic
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • All levels of experience

ABOUT YOUR INSTRUCTORS:

SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Student Work

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