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Logo Design 101

Tim Frame

Logo Design 101

Tim Frame

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Class Description

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish. 

You’ll learn about:

  • Researching and gathering relevant info
  • Concepting, refining, and rendering a design
  • Producing identity standards and basic style guide
  • Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.

Class Materials

Bonus Materials with Purchase

Client Logo Presentation Format.pdf
Logo Standards Guide.pdf
Manipulating Letterforms.pdf
Manipulating Letterforms by Hand HD.mp4
Manipulating Letterforms by Hand LOW.mp4
Manipulating Letterforms in Adobe Illustrator HD.mp4
Manipulating Letterforms in Adobe Illustrator LOW.mp4

Bonus Materials with Purchase

Syllabus

Ratings and Reviews

a Creativelive Student
 

It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.

Rajat Shanbhag
 

It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.

Student Work

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