A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know inLogo Design 101 with Tim Frame.
Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.
You’ll learn about:
Researching and gathering relevant info
Concepting, refining, and rendering a design
Producing identity standards and basic style guide
Considerations for making color decisions
You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.
Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.
Bonus Materials with Purchase
Client Logo Presentation Format.pdf
Logo Standards Guide.pdf
Manipulating Letterforms by Hand HD.mp4
Manipulating Letterforms by Hand LOW.mp4
Manipulating Letterforms in Adobe Illustrator HD.mp4
Manipulating Letterforms in Adobe Illustrator LOW.mp4
Tim Frame has over 20 years experience as a designer and illustrator, designing logos, icons, brand identity systems, retail graphics, environmental graphics, packaging and print. This experience includes work for Fortune 500 companies as well as some of the nation's leading deign firms and advertising agencies. He has been recognized for design excellence by some of the industry's leading organizations and publications including: Communication Arts, Graphis, How and Print Magazine.
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.