Today's class, we're gonna show you how to build a logo in Photoshop and the number one rule of building a logo in Photoshop is don't ever build a logo in Photoshop. (giggling) People are like what? It's like, okay, here's the deal. People know Photoshop, so they build everything in Photoshop and the problem with that is, is that works for only a small portion of what you really need a logo for. I have a logo here up on my screen and it looks all nice, and it was done in Photoshop. This is great if I wanna use this on the web, I wanna use it on the web, or I wanna use it, you know, on the web. What happens if I wanna use it for print? Well, I can, but it's not gonna work very well. I wanna get some T-shirts made, some silk screen, take it, maybe have some nice business cards made for it, and an actual image isn't what I want. I wanna be able to build this logo. Now, I would normally do it in Illustrator, but because I have no idea what Illustrator is or actually does, we're gonna do it...
in Photoshop. That's not really true. I'm an expert in Illustrator too, but a lot of people know Photoshop a lot better than they know Illustrator. What I wanna show you today is how we can build vector-based images in Photoshop that are both gonna be vector-based for anything that you need for print, for PDF, or any type of reproduction. Screen printing, for vinyl, embroidery, letter crafts, whatever you need an actual vector file for, plus we'll be able to go in and take your logos and be able to make them into a PNG or a GIF file or a scalable vector graphic, so that it can get all your web, mobile, and device needs. Here we are in Photoshop and, as you know in Photoshop, everything is raster-based.