Mastering Business Fundamentals

6 Specialist vs. Generalist 41:04 7 Pricing & Packaging 45:11 8 Shooting to Sell: Big Prints, Albums & Products 23:59 9 Pricing: The Digital Negative Controversy 26:21 10 The Evolution of SCP's Pricing 37:04 11 Student Q&A 19:05 12 Defining Your Style: Consistency is Key 09:14 13 Defining Your Style: Advice for Newbies 51:27 14 Defining Your Style: Advice for Intermediate Studios 14:03 15 Defining Your Style: Advice for Established Studios 23:49 16 Next Level: Medium Format 08:56 17 Branding 09:28 18 Next Level Products 21:06 19 Marketing: The Other Half of Your Style 05:58 20 Marketing for the Newbie Studio 26:38 21 Marketing for the Intermediate Studio 20:35 22 Marketing for the Established Studio 25:39 23 Networking: Who, What, When, Where and Why 31:06 24 Customer Service 49:08 25 Best Practices: Seniors & Families 40:51 26 Best Practices: Babies, Glamour, Engagement & Wedding 28:29 27 Best Practices: Backing Up and Equipment 12:48 28 Best Practices: Sales 42:22 29 Best Practices: Post Production 09:54 30 Training Plan 13:24 31 Husband and Wife Teams 1:15:36 32 Husband & Wife Teams: Stories from Facebook 14:36 33 Insourcing vs. Outsourcing 14:17 34 Business Types 21:03 35 Building Confidence 17:51