Mastering Business Fundamentals
In their previous course, award-winning husband-and-wife photographer duo Sal and Taylor Cincotta revealed their blueprint for running a successful portrait and wedding studio. Now, Sal and Taylor are back to teach you how to take your photography business from fledgling to booming.
During this 3-day course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.
Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.
Lessons
Class IntroductionEstablishing Goals
Establishing Goals: Advice for Beginners
Establishing Goals: Advice for Intermediates
Establishing Goals: Advice for Established Businesses
Specialist vs. Generalist
Pricing & Packaging
Shooting to Sell: Big Prints, Albums & Products
Pricing: The Digital Negative Controversy
The Evolution of SCP's Pricing
Student Q&A
Defining Your Style: Consistency is Key
Defining Your Style: Advice for Newbies
Defining Your Style: Advice for Intermediate Studios
Defining Your Style: Advice for Established Studios
Next Level: Medium Format
Branding
Next Level Products
Marketing: The Other Half of Your Style
Marketing for the Newbie Studio
Marketing for the Intermediate Studio
Marketing for the Established Studio
Networking: Who, What, When, Where and Why
Customer Service
Best Practices: Seniors & Families
Best Practices: Babies, Glamour, Engagement & Wedding
Best Practices: Backing Up and Equipment
Best Practices: Sales
Best Practices: Post Production
Training Plan
Husband and Wife Teams
Husband & Wife Teams: Stories from Facebook
Insourcing vs. Outsourcing
Business Types
Building Confidence
Reviews
- How is this just $99? I would of definitely payed at least twice as much!!! Half way though the course and this information is more than what the price is worth. Thank You sal, We love your great energy and amazing information.
- My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory
- My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory