Mastering Business Fundamentals
Mastering Business Fundamentals
Class Description
During this course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.
Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.
Lessons
- Class Introduction
- Establishing Goals
- Establishing Goals: Advice for Beginners
- Establishing Goals: Advice for Intermediates
- Establishing Goals: Advice for Established Businesses
- Specialist vs. Generalist
- Pricing & Packaging
- Shooting to Sell: Big Prints, Albums & Products
- Pricing: The Digital Negative Controversy
- The Evolution of SCP's Pricing
- Student Q&A
- Defining Your Style: Consistency is Key
- Defining Your Style: Advice for Newbies
- Defining Your Style: Advice for Intermediate Studios
- Defining Your Style: Advice for Established Studios
- Next Level: Medium Format
- Branding
- Next Level Products
- Marketing: The Other Half of Your Style
- Marketing for the Newbie Studio
- Marketing for the Intermediate Studio
- Marketing for the Established Studio
- Networking: Who, What, When, Where and Why
- Customer Service
- Best Practices: Seniors & Families
- Best Practices: Babies, Glamour, Engagement & Wedding
- Best Practices: Backing Up and Equipment
- Best Practices: Sales
- Best Practices: Post Production
- Training Plan
- Husband and Wife Teams
- Husband & Wife Teams: Stories from Facebook
- Insourcing vs. Outsourcing
- Business Types
- Building Confidence
Reviews
user-55a907
How is this just $99? I would of definitely payed at least twice as much!!! Half way though the course and this information is more than what the price is worth. Thank You sal, We love your great energy and amazing information.
a Creativelive Student
My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory
a Creativelive Student
My husband and I truly enjoyed this informative course. We love the way Sal is straight to the point about things and how to handle difficult situations. Taylor was awesome and helped me to embrace who I am and make it work for me. We can't wait for another class by Sal and Taylor. Josh and Lory