Mastering Business Fundamentals
Class Description
In their previous course, award-winning husband-and-wife photographer duo Sal and Taylor Cincotta revealed their blueprint for running a successful portrait and wedding studio. Now, Sal and Taylor are back to teach you how to take your photography business from fledgling to booming.
During this 3-day course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.
Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.
Lessons
1Class Introduction2Establishing Goals
3Establishing Goals: Advice for Beginners
4Establishing Goals: Advice for Intermediates
5Establishing Goals: Advice for Established Businesses
6Specialist vs. Generalist
7Pricing & Packaging
8Shooting to Sell: Big Prints, Albums & Products
9Pricing: The Digital Negative Controversy
10The Evolution of SCP's Pricing
11Student Q&A
12Defining Your Style: Consistency is Key
13Defining Your Style: Advice for Newbies
14Defining Your Style: Advice for Intermediate Studios
15Defining Your Style: Advice for Established Studios
16Next Level: Medium Format
17Branding
18Next Level Products
19Marketing: The Other Half of Your Style
20Marketing for the Newbie Studio
21Marketing for the Intermediate Studio
22Marketing for the Established Studio
23Networking: Who, What, When, Where and Why
24Customer Service
25Best Practices: Seniors & Families
26Best Practices: Babies, Glamour, Engagement & Wedding
27Best Practices: Backing Up and Equipment
28Best Practices: Sales
29Best Practices: Post Production
30Training Plan
31Husband and Wife Teams
32Husband & Wife Teams: Stories from Facebook
33Insourcing vs. Outsourcing
34Business Types
35Building Confidence