Designing for Performance
We have the Product Brief PDF. Can one of you guys talk about, briefly, what it is?
Yeah, so, earlier in a previous session, we were really kind of looking at the discovery process. What's all this stuff that we're trying to learn? From goals, users, success criteria... How do we kind of, put it in a home? So the Product Brief is a tool that we use at Favorite Medium, that essentially becomes this lightweight way to capture all that information. It's this living document, although our example is kind of an in-progress PDF. But ideally you're doing this as a living document that you share with your client, and you keep it as this kind of tool that everyone can reference.
Perfect, thank you so much for that. I think you're ready for us, Jesse?
Yeah, and the cool part that we'll see before the end of all these segments is that everything that we're doing in the product brief... We keep mentioning this thing in the room called the Pattern Library, that's where we're headed today. So,...
Yeah, I mean just to think about that. We've been talking so much about, kind of modular systems. It even goes into, say, your logo design, right? And how you might wanna approach that. You're now creating a system that's being used in different context. That's really exciting, and it gives you an opportunity as a designer, to think through that system, even when it comes to brand identity.
Just knowing this is possible, I just wanna allow for your creative muscles to sort of move around, like, "Oh, I don't have one option". Again, progressive enhancement doesn't mean it takes away choices, but it actually gives us additional choices.
Now I'd imagine as you're developing more modern brands anyway, you might be thinking that way. Because say you're like, "Okay, I'm doing this "new logo for a client and what is the logo "gonna look like as the little Twitter icon, "or on the little Facebook thing". So, you're probably already having to think of that level of structure, but now what we can do, is say, on a website, implement that full experience, just using media queries.