Class Introduction


Photographer's Guide to Marketing


Lesson Info

Class Introduction

Hey. (applause) Hi everybody. [Voice From The Crowd] Hi. You know, this is Photographers Guide to Marketing. But really, you know what it is, this is a discussion about making money. (laughter) Really, when it comes down to it. So this is just about making money. Some of the things, I mean I have been an entrepreneur for over 25 years. For the last 15 years, I have been the sole financial provider for my family. And so that puts a heck of a lot of stress on (laughs) you. And so, but I like that, that's made me learn a lot. And, because of that, and because of mentoring students for the last ten years, I've seen the successes and the failures, failures (laughs) on my life personally. And, I can kinda put things together and give you some really good information, some big picture things that I've seen across the years in my journey that I've had and I can't wait to share with you these things. So let's get going.

Class Description

If you're serious about running your own photography business, marketing is a 24/7 part of it. Scott Robert Lim will explain how to use marketing to help plan and achieve your financial goals. He'll discuss steps to take with your photography so that you grow and evolve with the market, how to raise your rates, and ways to leverage social media.



Scott Robert Lim is one of my all-time favorite instructors. He is humble, honest, engaging, funny, and down-to-earth. Most importantly, he truly cares about his students' success. You can tell he truly wants to help less experienced photographers to grow their business and their skill sets. He is brutally honest in a good/helpful way. In this short class, he provides numerous "nuggets" of information - specific things to think about when analyzing where you stand/where you want to go....things you may be doing that are holding you back...and specific and actionable suggestions for getting out there and drumming up new clients/work. His beliefs/values/ideas all resonate with me. Glad he is still teaching at Creative Live. Hope to see more classes from him in the years to come.