Power Your Podcast with Storytelling


Join Alex Blumberg, award-winning reporter and producer for This American Life and co-host of NPR’s Planet Money, for Power Your Podcast with Storytelling, and learn podcast tips on how to tell powerful, memorable stories through audio.

Storytelling is in our DNA – integrating its principles into a podcast not only helps you tell better stories, it allows you to authentically and emotionally connect with your audience. In this class, you will learn the unique approach to interviewing and story composition, which has made This American Life a fan favorite on public radio stations across the country. Alex will share production techniques you can use to create a multi-layered sensory experience and share tips for standing out in the ever-growing field of podcasts. You’ll learn: 

  • How to develop your narrative instincts
  • How to prepare for an interview to get the best answers
  • The elements of a good story

Alex will teach you how to create a “driveway moment” — that experience when the story is so good, it makes the audience pause what they are doing just to listen through to the end.

Whether you already produce a successful podcast, are a creative entrepreneur looking for a new marketing method, or just a public radio-loving audiophile – this class will help you tell better stories.



  • I wish there were rating choices other than either thumbs UP or DOWN, because my rating is "SORT OF." I wish the course had been better edited - within these 10.5 hours is a very useful 6 or 7 hour course. Constant fillers ("sort of" "like" "ah" "um") were frustrating - pause for half a second, then speak. As "bonus material," I think witnessing the sausage-making process of Julia and Alex turning the Ann Rea interview (their conversations, software edits, narration, etc) into the final "produced" version would be very helpful. The course outline is excellent, but some content for the class there wasn't prepared, as Alex admits in the last segment. I'm not happy having someone "wing it" and hope something useful comes about. Sometimes it did, but other times it didn't, or things went off track. Even though he's enthusiastic and charming, and has decades of wonderful experience, more preparation on Alex's part would have made a great difference. Core elements of story were glossed over or entirely skipped. For example, "stakes" were mentioned, but not delved into (what they are, why they're important to share with the audience, how to elicit them from the interviewee, etc.). I really appreciate great advice provided, like (paraphrased) "listeners' boredom and confusion are the enemy," "must provide sign posts to guide where we've been, where we are now, and where we're heading," "we're seeking moments of authentic emotion," "do NOT fill the silence - just shut up!" I also appreciate the wealth of practical "in the field" information, such as effective questions and strategies for soliciting interviews.
  • The best storytelling resource I've come across bar none. I've read all the books, paid for all the online courses, listened to all the podcasts but for me none have been anywhere near as useful, engaging, moving, fun and outright inspiring as this course. If you're trying to tell stories with factual material, whatever your medium, this is as good as it gets. Regarding those reviewers saying it was haphazard and underprepared - huh? He doesn't offer strict formulas and perfectly structured, detailed approaches, but that's because he's the real deal. Those things only exist for snake-oil-merchant online "story gurus" who charge through the nose for "the perfect strategy" (*cough* Patrick Moreau *cough*). Alex offers what he can of tricks and formulae, but where it's about experience and gut feelings, he's honest. Thank god. Superb.
  • This class is great on multiple levels. Are you interested in interviewing? There are great tips and techniques. Interested in Storytelling? Great insights into the basic structures and tools to test how compelling your story idea is. Interested in podcasting? Great tips and ideas here too... Alex is a seasoned pro, has an easy, approachable style and allows his class (and you) time to really consider and work through the concepts. Excellent all the way around!