Product Line Strategy: Expand Your Offerings with Megan Auman

Develop and Launch the Right Mix of Products

Product Line Strategy: Expand Your Offering
  • 22 video lessons
  • 2 hours and 24 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman. The right blend of products will stabilize your revenue and excite your customers. 
In this class, you’ll learn how to:
  • Come up with new product ideas that sell 
  • Fit new products into your existing brand 
  • Narrow your focus and plot a course for success
  • Strategically launch your new products into the market
  • Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.
Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

Course Instructor

Megan Auman

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

Product Line Strategy: Expand Your Offerings with Megan Auman is rated 5.0 stars by 11 students

  • O. Sep 13, 2016

    Money well spent! I'm in the 'research & development' phase of my handmade business, and haven't even begun to design my first product line, but I cannot express enough my enthusiasm for having purchased this class. I truly believe that Megan's training will ensure that I start off on the right path right from the start. I'm so thoroughly excited to have her strategies at my disposal from this point on. The cost of the class is well worth what you get. It's 2 1/2 hour's worth of video (not 1 hour as mentioned by a previous reviewer), but feels like a 5-hour intensive worshop. I'll be watching it again and again!

  • Cheryl G. Jan 30, 2016

    I have been searching for something to help me with my pottery business. I purchased this course and several others. I can't believe how helpful they have been. I can't wait to see what happens when I implement her strategies.

  • Patricia V. Jan 21, 2016

    I really loved the practical step-by-step approach to creating new products. And some great ideas. I love how Megan shares from her own experience and shows some of her own 'mistakes' and how she has developed and changed over the years. Very few creatives would dare to change so radically, so frequently, and then share it with a tv audience! Hat off for that Megan. Keep daring and changing and learning. But I don't like it how short some of the recordings are. This course is only 1hour long and some of the recordings are less than 2min. Just when you are getting into it, you need to stop and download the next session. I would prefer to have only 3 or 4 sessions, but that get stuck into the topic probably.

  • I. Jan 18, 2016

    Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.

  • Lanni S. Jan 18, 2016

    Lots of good ideas on how to develope your line and look. I would defiantly recommend. Now it's time for me to get busy!

  • Tanya S. Jan 17, 2016

    I felt very fortunate to come upon this class! It was very well taught, and gave me direction for moving forward.

  • francesca B. Jan 15, 2016

    This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!

  • Martha P. Jan 15, 2016

    Definitely a worthwhile course. This gave me some really great strategic ideas on presenting a more cohesive shop.

  • J. Jan 15, 2016

    Loved this course! Megan's actionable goals, charting and other ways of being clear and focused has energized me; I can plainly see the mistakes I've been making and how to correct them. And her teaching style is so accessible; best set of courses I've ever taken!

  • U. Jan 15, 2016

    Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!

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