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SEO Copywriting: Optimize Your Website Copy

Sarah Gordon

SEO Copywriting: Optimize Your Website Copy

Sarah Gordon

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Class Description


  • Apply proven tactics to create website content that brings you customers.
  • Write to rank high on Search Engines and appeal to your audience.
  • Identify your brand’s tone and voice.
  • Understand the fundamentals of SEO.
  • Master tools and techniques to know your target audience.
  • Analyze the competition, find your niche and stand out from the crowd.
  • Find the right keywords to help you rank online.
  • Utilize SEO keywords effectively to drive traffic to your site.
  • Set content goals and define your content strategy.
  • Appeal to your customer and drive good quality traffic to your website.
  • Write with purpose and encourage the reader to take action.
  • Master techniques for self-editing.


Join Sarah Gordon, a qualified journalist, copywriter and agency founder, who specializes in helping brands tell their story to the world. She has written for prestigious newspapers such as the Times, Telegraph and MailOnline and works with global clients to boost their online presence through a blend of SEO and storytelling.

You want a website that ranks well in search engines and captures the attention of your target audience. This course will teach you how to do just that, so you can stand out online, find more customers and ultimately boost your bottom line.

Learn all about how to define your target audience, research SEO keywords and utilize them effectively throughout your website to bring you high-quality visitors who are looking for your service.

Learn insider SEO and copyrighting techniques and discover the most effective tools to help rank your brand online and turn website visitors into loyal customers.


  • How to write so that Search Engines put your content in front of your target audience
  • How to ensure that your content is relevant
  • How to define and reach your target audience
  • The basics of SEO copywriting
  • How to conduct a competitor analysis
  • How to research SEO keywords
  • How to increase dwell time on your site with internal linking
  • How to create an engaging customer journey with the right website pages
  • How to turn complex ideas into content that works for you
  • How to make sure your message is clear and that you’re ready to publish


  • Copywriters, journalists and writers looking for a practical and theory-based class
  • Writers wanting to elevate their skills by learning how to master SEO copywriting
  • Bloggers who want to optimize their blog copy
  • E-commerce website owners wanting to rank high on the SERP
  • Business owners who want to drive more traffic to their website
  • Content Marketers wanting to write powerful, optimized copy
  • Entrepreneurs and freelancers wanting to learn how to construct compelling copy
  • Anyone wanting to start a professional career in SEO copywriting
  • Digital nomads wanting to learn a skill that they can do from anywhere
  • All levels of experience


Sarah is an experienced journalist, copywriter and agency founder who has spent decades helping brands tell their story and connect with consumers in a meaningful way. She has written for the Times, Telegraph and MailOnline and now works with businesses to build their online presence with a blend of SEO, storytelling and content marketing. 

Class Materials

Bonus Materials with Purchase

Exercise 1
Exercise 2
Course Notes

Ratings and Reviews

Arsalan Ahmad

Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.

Kenneth Ndlovu

I enjoyed the level of knowledge in this course!

Jose Wiliam

Student Work