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The Business of Professional Headshots

Class Description

Professional headshots are in demand! Learn how to break into this lucrative genre of photography in The Business of Professional Headshots with Gary Hughes.

Professional headshots are an easy addition to nearly every photographer’s list of services and in this class you’ll get up-to-speed on everything you need to know to launch a headshot business. You’ll learn:

6 Primary styles of corporate headshots
The gear that gets the job done
Basic posing theory
How to get clients and manage inquiries
Retouching, organizing, and delivery tips and techniques

You’ll also get to watch Gary in action as he demonstrates shooting and retouching a variety of headshot styles.

If you want to bring home more money and book more business during your slow times, don’t miss this comprehensive guide to running a lucrative headshot business from Gary Hughes.

Lessons

1Class Overview
2Getting Headshot Clients
3Headshot Pricing Models for Individuals
4Headshot Pricing Models for Groups and Companies
5Payment and Delivery for Groups
6Six Styles of Business Headshots
7Headshot Lighting Gear
8Posing Basics for Headshots
9Basic Standing Pose for Headshots
10Basic Seated Pose for Headshots
11Head Position for Headshots
12Expression Sells the Image
13One-Light High Key Headshot with Male Model
14One-Light High Key Headshot with Female Model
15Two-Light High Key Headshot with Male Model
16Two-Light High Key Headshot with Female Model
17Two-Light Standing Pose Headshot with Male Model
18Two-Light Standing Pose Headshot with Female Model
19High Key Modern Headshot with Male Model
20High Key Modern Headshot with Female Model
21General Q&A
22Constant Light: Low Key Classic Headshot with Male Model
23Constant Light: Low Key Classic Headshot with Female Model
24Constant Light: Standing Pose Headshot with Male Model
25Constant Light: Standing Pose Headshot with Female Model
26Setting up the Background for Extraction Shoot
27Shooting for Extraction Headshot with Male Model
28Shooting for Extraction Headshot with Female Model
29Shooting Low Key Modern Headshots for Extraction
30Basic Headshot Facial Retouching Techniques
31Basic Headshot Eye Retouching Techniques
32Basic Headshot Retouching Techniques: Dodge and Burn
33Basic Headshot Retouching Q&A
34Extracting a Single Subject
35Creating a Headshot Composite
36F-Type Headshot Lighting: Equipment and Principle
37F-Type Headshot Lighting: Execution
38Shooting Headshots in Volume

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Gary Hughes is possibly the best teacher I have seen here and that is a very high compliment. His business analysis is simple and to the point. His set ups and techniques are simple and straight forward, no easy task in itself. His interactions with his models/clients are finely developed and reduced into the fewest but most important key exchanges. He teaches by example how to interact and direct. If you are a high volume photography with brief time per sitter, you might especially appreciate his tips. It is extraordinarily difficult to keep a tight, well structured class going live for so long at a time. His intelligence, wit and personality are all in his favor but it is the content itself that is most impressive. I am not a portrait photographer but I have 30 years of commercial studio experience. He knows what is most important, leaves out the rest and has organized the material in anticipation of most difficulties that arise so that it rests in a seamless, smooth, coherent learning experience. All of his practical advice is excellent. Just understand that his work is about doing a relatively large number of shots in the most efficient way rather than a lot of time spent on a few clients for a completely different format [presentation like very large prints. In fact he is especially pragmatic. He emphasizes that you do not have to own the most expensive equipment but you absolutely do have to know how to use the equipment that you already have. And I am telling you this as someone he makes fun of in his course with fancy cameras and Profoto lighting gear. He is an advocate of all thought out approaches as well as relying on skills and knowledge. You will understand how and why to make all of his key, conventional light and posing set ups. He makes everything sound simple and doable -- and with his help -- it is. What you have to appreciate is that it is up to each individual to acquire the specialized skills to make our work compelling enough to be competitive. The unspoken truth that we all face is that talent plays a key role as well and that it takes time to become every accomplished. But I have also seen concentration, commitment and hard work result in developing innate talents that blossom in very successful careers. Mr Hughes reduces every step into the clearest, most essential components. He is self effacing both as a photographer and post process retoucher but he is very good indeed and does not waste time overdoing images that cannot benefit from a larger format presentation. Everything is appropriate and practical. He has already removed everything that does not matter for his purposes for us that would only interfere with the concise, clarity of his presentation.

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I am so glad that I had the opportunity to watch this course. It has not only provided valuable lighting set-ups, but also great basics for posing.!. The Photoshop extraction technique Gary demonstrated was icing on the cake. Gary did a great job teaching and I greatly admired the technique in which he taught. Thanks for a great class!

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This was an excellent class! The class covered so much information and great tips and ideas. Gary is funny and has an easy going approach, which makes the class that much more enjoyable. As a struggling pet photographer, I have been trying to find something to supplement my business with that does not involve children/babies, or shooting weddings again and headshots seemed to be a great option. After watching this class, I feel confident building up a headshot component to my business. Definitely recommend this class!

1,500+ classes ranging from fundamentals to advanced techniques.

The Business of Professional Headshots