The Business of Professional Headshots


The Business of Professional Headshots


Lesson Info

Two-Light High Key Headshot with Male Model

So the next thing I want to do, is to do some high key stuff slash white background. And this is really cool. It's black on one side white on the other. I use this all the time. So, I'm gonna show you how to light the background with just one light. Good. Good. Cool. This thing is a little old and beat up but we're going to use it anyway. Okay, magic, perfect, okay. Now that is awfully wrinkled and terrible I know but it's not going to matter because we're going to pull away from it on the background. I got my background light over here. Another one of these beautiful little speed lights with the footies on it. And I've got this other, tons of these, this is the flash bender by Rogue, I think, and I'm just going to stick this on the floor. Make sure that's zoomed in, so about 50 millimeters and I'm going to control all the power and everything from the unit. I'm going to do a couple of test shots here. Good, and we're going to do some standing. Cool. We might need to get like, a little...

light stand for that here shortly, but we're good. Alright. Let's bring that boom over, do we have room for that? Can we do that? Cool. Thank you. So I'm going to take this guy and we're going to do, like, the high key modern which is really cool. With one, with two lights, trade ya. Cool. Man there's a lot of stuff up here. Alright. So, I'm using this boom as my light stand because I'm going to shoot with this light straight on in a sort of a beauty kind of configuration. Alrighty. And once we do this we should be pretty good. Now when you're making a beauty light configuration, or it's called clamshell lighting, butterfly lighting, tons of different things to call it. Oh, there we go, move to the other side. You are basically, literally creating, sort of, a clamshell shape with the light and a reflector underneath, or sometimes I've seen it done with a light and another light underneath which I will show you tomorrow. There we go, there we are. And perfect. Okay, and lower, Oscar are you ready. Sure. Let's do it. The reason you need a boom stand to do this sort of effectively, you don't absolutely need one, but it's cause I'm going to be shooting directly under this light, there we go, and I don't need a light stand in the way of that. And this is the world's heaviest boom stand. There we go, there. Okay, come right on up to that reflector for me, Oscar. See if I got one of these wrinkly back grounds, this is like 100 years old, so that's why it's, and I keep it, like, in a closet. We're gonna create a clamshell shape, for Oscar, this light coming down, and I'm not pointing it necessarily directly at him, again it's feathered and a lot of this light, I want to be bouncing so it's going to be kind of indirect. With me, alright. And then we've got that light in the background, so at this point with this, what's cool about this controller is I can split the ratio and the flashes can be on two different power settings. So I'm gonna bring this too, because I want to really blow out that background, I'm gonna have that back light a lot more powered up, will that stay there? Cheap light stand everybody, there we go. Boom. Now remember, I'm only trying to evenly light the portion that sort of directly behind his head. And we're going to do a high key classic so I'm going to change my aperture value. I'm going to shoot this at F4 and with a 7200, the distance I typically shoot, I find at F4 is a really great depth of field to light the mask of the face while still letting the background fall off really nicely. Okay, so you get soft ears, but that mask of the face will be sharp, you with me, everybody cool. I'm going to go a little tall, you're taller than I expected. There we go. Cool, that way. So if I was using a non-boom stand for something like this, you would see that I would be shooting into a light stand right now, okay. So let's see what we got, focus, this just a quick test, okay. Wohoo that's nuclear. Cause I opened up my aperture and I forgot to reduce my ISL. Alright, cool, hey look at that. And boom, okay. That' pretty close. Little less and I think that we'll be pretty good. Okay, look at that goodness. How about that, that looks pretty good, right. And a little more of this into your life here. You see that I'm not necessarily, this isn't pointed right at his head. Again just like we made the alley between the light and the reflector, flipped this way, we're doing it the other way, because most of this light is going to be soft and flat, and I want this reflector to be getting a lot of this to bounce it back up into him. So this is a two speed light high key, good, okay. Relax the arms, good, and I want you turn 45 degrees from me like so, point that right foot right at me, boom. And then just hook your thumbs into your pants pockets, it's cool, see you got, now he's got something to do with his hands, tilt your head a little bit that way, a little less, right there. At the waist I want you to kind of, by pushing your butt back towards the wall, I want you to lean towards me a little bit, right there. You see bringing that face the closest thing, check me out. Okay, so nice and relaxed the first one, then we're going to warm up as we go. Now, alright, killer. Yeah, that's looking pretty good. Alright, let's do two or three more in a row and as we're doing that I want you to sort of, warm up the expression a little bit. Let's say that no smile is zero and that a big smile is like six and I want you to work your way through it. A lot of times, working with a client, is just getting them used to being expressive in front of the camera. A lot of times if I'm shooting a whole first set up, I'm not, I know that I'm not even going to use it, a lot of the times, if that makes any sense. It's going to end up on the digital cutting room floor. I'm just trying to warm them up a little bit and we're talking and we're shooting, they're getting used to being directed by me and by the end of a session they're going to be a lot more comfortable. Alright, you ready, Oscar, you're looking great man. So let's do five in a row and we're going to go up through the range of emotions. Ready, here we go, one, good, bring the chin down a little bit, yeah, two, good, three. Oops, see how we need that recycle time. Four, okay back to relaxed, yeah, good, I want you to open, relax your jaw and let a little bit of air between your lips, just a little bit right there. Take a deep breath (breathing) yeah right there. Perfect, yeah. So we're getting a totally different look than we were before and all we did was add one speed light for the background. I don't know, does that look pretty cool, let me check my histogram. It's probably a little on the hot side, go down one more, good. And now I'm getting a little bit of fall off of the side, which means that my light isn't centered. But I kind of dig it. I'm gonna bring it just little more to the center, like so. And we're there, little bit, there. It's a small light source like I said it's, you gotta be kind of be precise with it. But again if you could use an umbrella for this, that would be cool and it might be alright. That it's a little bigger and a little softer. Alright, yeah there we go, cool. That's where we're at, dig it. Okay, a little more underneath, a little closer, I want a light up under that chin just a little bit. Alright, bend in towards me a little bit, yeah, yeah, yeah, yeah. Oh I like that small smile, kind of intense, bedroom eyes Oscar, bedroom eyes. There you go, (growling) Alright there, that's good stuff. Alright I dig that, you see, even when he smiles with all that up light that his eyes are still kicking, alright. And we could go a couple vertical without moving anything, change the whole feel. Zooming in, alright, take a nice deep breath (breathing) lean into me a little bit, alright bring that chin down a touch, good and relax that jaw, let those lips part just a little bit, there you go, alright. Nice intensity, that's good, and two more. Ready, nice little squint going on there and one more okay, cool. Yeah, I'm pretty stoked with that actually, I think that looks pretty great. So this is gonna be something that's really cool, it's not a traditional lighting that you would use on men, again this is a very similar to what you would get at, like, a Glamour Shots or an Olen Mills from back in the day. But at the same time it's kind of become a cool, like, new way to do lighting and it's flat and it's easy and we got two lights.

Class Description

Professional headshots are in demand! Learn how to break into this lucrative genre of photography in The Business of Professional Headshots with Gary Hughes.

Professional headshots are an easy addition to nearly every photographer’s list of services and in this class you’ll get up-to-speed on everything you need to know to launch a headshot business. You’ll learn:

  • 6 Primary styles of corporate headshots
  • The gear that gets the job done
  • Basic posing theory
  • How to get clients and manage inquiries
  • Retouching, organizing, and delivery tips and techniques

You’ll also get to watch Gary in action as he demonstrates shooting and retouching a variety of headshot styles.

If you want to bring home more money and book more business during your slow times, don’t miss this comprehensive guide to running a lucrative headshot business from Gary Hughes.


1Class Overview
2Getting Headshot Clients
3Headshot Pricing Models for Individuals
4Headshot Pricing Models for Groups and Companies
5Payment and Delivery for Groups
6Six Styles of Business Headshots
7Headshot Lighting Gear
8Posing Basics for Headshots
9Basic Standing Pose for Headshots
10Basic Seated Pose for Headshots
11Head Position for Headshots
12Expression Sells the Image
13One-Light High Key Headshot with Male Model
14One-Light High Key Headshot with Female Model
15Two-Light High Key Headshot with Male Model
16Two-Light High Key Headshot with Female Model
17Two-Light Standing Pose Headshot with Male Model
18Two-Light Standing Pose Headshot with Female Model
19High Key Modern Headshot with Male Model
20High Key Modern Headshot with Female Model
21General Q&A
22Constant Light: Low Key Classic Headshot with Male Model
23Constant Light: Low Key Classic Headshot with Female Model
24Constant Light: Standing Pose Headshot with Male Model
25Constant Light: Standing Pose Headshot with Female Model
26Setting up the Background for Extraction Shoot
27Shooting for Extraction Headshot with Male Model
28Shooting for Extraction Headshot with Female Model
29Shooting Low Key Modern Headshots for Extraction
30Basic Headshot Facial Retouching Techniques
31Basic Headshot Eye Retouching Techniques
32Basic Headshot Retouching Techniques: Dodge and Burn
33Basic Headshot Retouching Q&A
34Extracting a Single Subject
35Creating a Headshot Composite
36F-Type Headshot Lighting: Equipment and Principle
37F-Type Headshot Lighting: Execution
38Shooting Headshots in Volume