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Transforming Text into a Stylized Logo

Ben Willmore

Transforming Text into a Stylized Logo

Ben Willmore

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Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Choose alternative characters with text so you can have more variety in the letterforms
  • Work with text as shapes so you can customize the shape of each letter
  • Add a hint of dimension to text to make it pop off the page
  • Cause letters to weave above and below each other

ABOUT BEN’S CLASS:

Learn how to produce a stylized logo based on normal text. See how to view and incorporate alternative character forms (also known as glyphs) that are hidden within some fonts. Then go beyond text by customizing the letterforms to produce a logo. Finally push beyond a standard solid-colored logo to produce a feeling of depth and dimension that makes your design stand out.

WHO THIS CLASS IS FOR:

  • Those who take their text to a new level of quality
  • Someone who wants to be able to go beyond standard text to produce custom letterforms
  • Anyone who wants to get advanced with Layer Styles, Vector Masks and uncommon settings that allow you to have more control over your designs 

SOFTWARE USED:

Photoshop 2022

ABOUT YOUR INSTRUCTOR:

As a photographer, Ben Willmore has shot in all 50 states and explored over 80 countries. He has been pushing Photoshop and Lightroom Classic to their limits since the beginning. Ben is part of a select group of non employees that Adobe trusts with pre-release beta versions of their software so he can have a voice in the future direction of their software. He has written more than a dozen books on digital imaging that have been translated into 9 languages, has written over 100 articles for major magazines, and was inducted into the Photoshop Hall of Fame. He has been a featured speaker at events on all seven continents where he has  taught well over 100,000 people.

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