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Lesson 2 of 3

How To Build Confidence On Camera

Amy Schmittauer Landino


Amy Schmittauer Landino

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Lesson Info

2. How To Build Confidence On Camera

Lesson Info

How To Build Confidence On Camera

let's talk about that talent thing that we talked about earlier and building that because I'm sure you're curious if you're like, great my personality as it is. Okay, awesome. How do we do this talent thing you're talking about? Right? Well first you have to come to grips with something very, very important. Your first video is always going to suck always and probably a few more after that and a few more after that. And actually I don't like to watch any of my own content really at all. Um, I go back for relevancy to kind of see like are things should be, should they be updated or something like that? But most of the time the message, even if the features changed, the message is still good and the same and I'm terrible. I'm like, I was so bad back then. I was like six months ago, you're always gonna feel like you're suck a little bit. Certainly when you're not used to watching yourself back or hearing your own voice. I don't know if anyone remembers this, I had a boom box as a kid and ...

you put a blank tape in and you play radio producer, I'm old. So there's that that you could probably do that now on an app, but it was so weird hearing your own voice back for the first time. Just think about that moment when that happened. It's a very similar experience with video. It is because now you're seeing yourself in HD like never before, it's incredible and you're hearing your voice and you're seeing a lot of things that you never knew you had a complex about. But now you do, there's a lot to that, but you've got to get past it and you have to practice because even though you might feel like this, like, oh, look at this huge camera and this microphone is bigger than my head and uh this is so much to deal with at this moment. But if you act and feel that way, that's how you're going to come off on the other side of that vlog, and that's not what we're going for, right? We definitely don't want anyone watching it back and saying, wow, you seem very inexperienced at this. The last thing that we want, we want everybody to just think we're even doing this forever and we're great. But the only way to get to that is to actually make them feel that way you have to set yourself up for success for them to feel like they're not watching a video, they're sitting down with you for coffee or tea, because that's the reflection of a great blog, a great video. That has a lot to do with knowing who you're talking to big Time. So let's get into that because we have to stop looking at this lens like it's a lens that's not relatable when we look at it. Like it's a human that's different, that changes the game. It's not this crazy camera looking at me anymore. It's charlotte and I know charlotte, charlotte's got problems and I know how to fix something. Let me tell you all the ways, right. I know her so well. I know her so well. Let me tell you about charlotte. She's a millennial american socialite, both online and off, and she is determined for fulfillment and never satisfied with the status quo. She works very, very hard, very hard, but she also enjoys attending events, meeting new people, watching netflix series on a low key weekend and working out only because it kind of sounds good when you say you worked out. She also considers career milestones and learning something on her own and spending time with family. The most important moments of her life that is charlotte. I know her, she's my girl and I talked to her all the time. Just so happens to be on video, but that's who I look at. When I look at the lens. Every message is for charlotte. So every vlog must be for charlotte. So I want to ask you, who are you vlogging for? We've grazed over this a little bit, but now let's get deeper. Who is that viewer persona that you are doing this for? How old is she? What is she passionate about? What's her work commute Like does she drive? Does she ride a subway? Is she from a certain geographical area? What is her skill set? And what does she do in her spare time? So start thinking about these things. Maybe write down a couple of ideas if you have them and I want you to listen and watch to a couple of these videos here because I want you to see the difference between talking to someone and not talking to someone. Would you want to see that? Great. So I'll let you guess this one. Hi, welcome to my channel. My name is Amy and my website is savvy, sexy social dot com. And today I would like to talk to you about task management. Uh huh. Yeah. That was so fun. Can you guess which one that was? What did that feel like when you were watching it any just like thoughts like uptight scripted. Was I reading the Prompter? That's a good question. Yeah, yeah, unsure. So that's just like, oh the camera is looking at me and I got to say something. Don't forget to smile right Or I could talk to some, you know what I always hear? I always hear that people don't have time. It's fascinating. Nobody seems to have any time for anything, but they're still saying they want to do something and that that's important to them. But then when we start to break down the barriers of getting started, the excuse always arises and it's like, oh, if only I had time for that. Interesting. Do you have time for the things you want to do? Are they important to you? Have you figured out what you want to do it? Force you'll actually make the time. Welcome back to my channel today. I want to talk about task management and actually getting things done when you say you want to do them. Was that better? Oh, good. Was it? I'll post it if you think it's that good. Great. How did it feel some reactions, authentic, inviting, Personal, conversational, relaxed, emotional. Did it feel like I was talking to you? Did the first one feel like I was talking to you is your name charlotte. It doesn't have to be right. But I want you to say that when when you've seen a video created, I want you to say she made that for me. Like I just caught up with my girl amy, we had some coffee and she was telling me about task management. That's not the same as I watched this video and that took forever to get through about task management, right? The first one was only about 10 seconds long. The second one was probably 40. But you would have felt like the first one was longer, right? Because it's not personal because it wasn't made for you. That's the difference. Does that help you kind of wrap your mind around looking at the lens like it's a person? Yeah. Okay, good. Alright. So based on those first ideas you were putting down, how old is she? What does she think about what your commute like or he where does he live? I want you to come up with a name just for fun. You don't have to stick with it. Come up with the name and especially at home, please share this online. But all of you write down the name, who are you vlogging for gut instinct names probably gonna stick just so you know, but knowing that is so, so important because it's gonna go big time into this next piece, knowing your strategy statement, knowing your why knowing who it's for now. It's just about showing up to the conversation now, It's just about having it now. It's just about talking about it. That's a that's a that's a big, big, big step. But now we have to take that message that charlotte or whoever your person is. Does anybody have any names? Shot one out? Emily jane mike. Right, I'm online fred lacey are coming in from online. Wonderful. I love the name Lacey. That's a fun one. That that's so big because now you're like, oh gosh, Emily, Lacey there, waiting for me. Right now, they're waiting for me. They need the answer to this thing. Now, we have to put it in the context of the network we're on, how they like their information there so we can tell a story around it.

Class Description

Have you always wanted to get started with vlogging and don’t know how? Are you vlogging right now and need some pro-tips to take your content to the next level? Vlogging is more than just capturing video and clicking the share button - if you do it right, it can be an important step in building your personal brand and connecting with your audience in an authentic way.

In these lessons Amy will teach you how to:

  • Use vlogging to make authentic connections with your audience.
  • Create audio and visual content with a personal connection.
  • Drive traffic using content-marketing-based videos.
  • Edit your work to create your own unique style.


Amy Landino is the Boss at Vlog Boss Studios. As a media triple threat — successful YouTuber, keynote speaker, and bestselling author— she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.

Amy Landino is the World’s #1 Productive Lifestyle Coach. With her award-winning YouTube series AmyTV and as Director at GATLUW House, Amy inspires women worldwide to chase their freedom and go after the life they want. Her work has impacted the lives of hundreds of thousands of people and been featured by prestigious publications such as Business Insider, Fortune, Entrepreneur, and Inc.

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