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Lesson 1 of 3

Why Vlog

Amy Schmittauer Landino


Amy Schmittauer Landino

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Lesson Info

1. Why Vlog

Lesson Info

Why Vlog

why are you here? That's that's what I really want to know. Why are you going to vlog? Because, you know, it might have something to do with this. Everybody's like, vlogging is so cool. Like you should totally do it. It's so much fun. Come on in. It's great. It's a great time. The water's really warm and like, you're like, oh my God, this is awful. I can't possibly I no, it's really intense, right? Video is a little vulnerable, but there's something pulling you into that weird bathtub that is vlogging and you're like, I just think I want to try it right before we dig into that. Let's just talk about what a vlog is on a very basic level. I put this definition in my book because I think it explains that the best a blog that features mostly videos, rather than text, whatever you can do in a blog, you can do better with a vlog because as video, a lot of people have kind of, their own determination of what a vlog is today because it's become a lot more mainstream and how we're seeing this b...

eing shown online and what different types of documentation look like. But my first vlog, especially on this channel that I I share on Today, savvy, sexy social were very much I'm just gonna sit here and talk to you just like you might do if you were sitting down and writing something or taking photos to display something, you're sharing your message in some capacity. That's it. It's not a commercial. It's a vlog. Does that make sense? Yes. Great. But social video today has a lot of faces. We see so many places that we can be to share video and actually you can vlog in any one of these places, they just feel a little bit different. So which ones are going to be the right ones for you? That's a question you have to determine has to do with your audience and it has to do with where you're going to build the context of your message around. How do those things fit in together? How can you share your vlog through instagram or instagram stories a little differently than you might on Youtube and very differently than a facebook live environment. But where is your audience, where do they want to be communicated with So that you can share your message? A couple of things to note about social video today is that 82 of Twitter users are watching video on Twitter. That's incredible, because that could mean periscope live streams, that could mean uploaded video native to the platform. That could be a YouTube video simply linked and somebody press play and they didn't have to leave their twitter stream to watch it. There's a lot of watch activity happening there. Youtube has over a billion users. That's almost a third of the people on the internet and it's the second largest search engine in the world. So that's a really big piece of why Youtube is still a major player today. 45% of people watch more than an hour of facebook or Youtube videos a week and I think that's a very conservative number. I think we're watching a whole lot more than that, especially with long form content becoming a much bigger piece of video today, 85 of the US. Internet audience is watching videos online. So if anybody came in here saying my audience doesn't watch online video, they're far too busy. They're doing this, they're in the C suite, they're making this happen. They don't have time for video, 85%. You're not that special. Okay. Your audience isn't that special. They probably youtubed a few things here and there are. They stumbled upon something on their facebook feed. They are watching video. Are you showing up? So I want to hear from you in the audience and absolutely at home online, Why do you want to vlog? Why are you here? Is anyone in here brave enough to to share why they think that this is the right place for them to share their message. I want to teach people about injury prevention and I think vlogging is the way to do it because they have to see the video. I can't write how you should be. You know, that's no, it's so much easier. Right? A picture is worth 1000 words and all that. It's a great reason. That's a good conclusion to come to. Thank you for sharing that. You can build relationships with people when you're having a conversation with them and it's a lot more personal if you're actually talking to them rather than them reading and hearing whatever voice in their head they're assigning to you. I think it's kind of the opposite of santa claus, I think seeing is believing and you can discuss different topics with a different level of vulnerability when you see someone you admire talking about those things. Um, I think especially in my industry, small businesses don't really understand how to promote their brand appropriately online because they don't have the resources or the the funding to do it. So I think being that resources really a great idea to allow small businesses to have the same success as big businesses, Let's end on that, because that was so special. Let me just tell you why meg has the same why that I started with in 2010. So how much does this really change this landscape has not changed? You still are boots dropping a lot of times as a small business and trying to get your message out and it's a little metal, we have sort of a meta uh, message to deliver in the way that we're delivering. However it's so important because everyone's gonna need a little bit of help. So I just want that to sit with you for a minute because if you also came in here thinking, oh, it's over saturated, somebody else is doing it already. So easy to say. But what if they heard it from you? Because I made a video probably similar to what MEG wants to talk about right now or already has in the last year, 10 years ago, but they probably want to hear from her if they found her. So remembering that your audience is going to find you, they want to trust you oversaturated is not an excuse if you're good at what you do and you can share something valuable, make it happen. But also keep in mind that your vlogs are simply the vehicle. So as we start to think about consistency and actually showing up every time your why is going to be the gas for that vehicle? Unless you drive a Tesla, then it will be a supercharger. But either way, you're not going to show up to vlog without that gas. So if you don't keep in mind, you're why and we're going to go deeper on how you can actually formulate a statement around that. It's going to be so tough to make sure you show up for the video every time because so much easier to just go to. I'm too busy doing the work. I'm too busy with my family. I'm too busy over here. I'm too busy over there. You're probably right, you're very busy. And so is everyone else and they're looking for their answers quickly right now, online via video. And it could be you that showed up for them.

Class Description

Have you always wanted to get started with vlogging and don’t know how? Are you vlogging right now and need some pro-tips to take your content to the next level? Vlogging is more than just capturing video and clicking the share button - if you do it right, it can be an important step in building your personal brand and connecting with your audience in an authentic way.

In these lessons Amy will teach you how to:

  • Use vlogging to make authentic connections with your audience.
  • Create audio and visual content with a personal connection.
  • Drive traffic using content-marketing-based videos.
  • Edit your work to create your own unique style.


Amy Landino is the Boss at Vlog Boss Studios. As a media triple threat — successful YouTuber, keynote speaker, and bestselling author— she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.

Amy Landino is the World’s #1 Productive Lifestyle Coach. With her award-winning YouTube series AmyTV and as Director at GATLUW House, Amy inspires women worldwide to chase their freedom and go after the life they want. Her work has impacted the lives of hundreds of thousands of people and been featured by prestigious publications such as Business Insider, Fortune, Entrepreneur, and Inc.

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