Wholesale Marketing to Retailers
Wholesale Marketing to Retailers
Class Description
Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:
- Building a wholesale mailing list
- Creating a simple, tiered marketing system
- Choosing the best times to reach out to retailers
- The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
- Key messaging strategies and the importance of product photos
Lessons
- Introduction to Workshop
- Hear First Hand From a Retailer w/ Julie O'Brien
- Where To Start With Your Mailing List
- How to Capture And Organize Your Contacts
- Mailing List Resources
- How to Reach Retailers
- When to Reach Retailers
- Make it Easy For a Buyer to Buy
- The Art of the Follow Up
- The Art of the Follow Be Strategic in Your Retailer Relationship
- How to Buy This Conference
Reviews
Tracy Clarke
Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.
Katy Casey
This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!
Samantha Venator
This was such an awesome course, I watched the whole thing in one sitting. Katie answered all the questions I had and even answered some I didn't know I had when I started the course. It's super affordable and definitely worth the money. Plus the little workbook you get sums everything up nicely.