Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:
Building a wholesale mailing list
Creating a simple, tiered marketing system
Choosing the best times to reach out to retailers
The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
Key messaging strategies and the importance of product photos
You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.
Katie Hunt is the founder of Proof to Product, a podcast host, business strategist and coach for product based business owners. Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her client’s products are sold in Target, Nordstroms, Container Store, Starbucks as well as independent boutiques around the world.
Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.
This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!
This was such an awesome course, I watched the whole thing in one sitting. Katie answered all the questions I had and even answered some I didn't know I had when I started the course. It's super affordable and definitely worth the money. Plus the little workbook you get sums everything up nicely.