Craft & Maker > Business > Wholesale Marketing To Retailers

Wholesale Marketing to Retailers

 

Wholesale Marketing to Retailers

 

Class Description

Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.


In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:

  • Building a wholesale mailing list 
  • Creating a simple, tiered marketing system 
  • Choosing the best times to reach out to retailers 
  • The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach 
  • Key messaging strategies and the importance of product photos 
You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.

Lessons

  1. Introduction to Workshop
  2. Hear First Hand From a Retailer w/ Julie O'Brien
  3. Where To Start With Your Mailing List
  4. How to Capture And Organize Your Contacts
  5. Mailing List Resources
  6. How to Reach Retailers
  7. When to Reach Retailers
  8. Make it Easy For a Buyer to Buy
  9. The Art of the Follow Up
  10. The Art of the Follow Be Strategic in Your Retailer Relationship
  11. How to Buy This Conference

Reviews

Tracy Clarke
 

Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.

Katy Casey
 

This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!

Alex Gagné
 

This was incredibly helpful. I did Paper Camp last year with Katie and this has been a fabulous refresh and reminded me of everything I need to do. (which is A LOT!) Katie awesome!