Wholesale Marketing to Retailers
Wholesale Marketing to Retailers
Class Description
Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
- Building a wholesale mailing list
- Creating a simple, tiered marketing system
- Choosing the best times to reach out to retailers
- The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
- Key messaging strategies and the importance of product photos
Lessons
1Introduction to Workshop 2Hear First Hand From a Retailer w/ Julie O'Brien 3Where To Start With Your Mailing List 4How to Capture And Organize Your Contacts 5Mailing List Resources 6How to Reach Retailers 7When to Reach Retailers 8Make it Easy For a Buyer to Buy 9The Art of the Follow Up 10The Art of the Follow Be Strategic in Your Retailer Relationship 11How to Buy This ConferenceReviews
Tracy Clarke
Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.
Katy Casey
This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!
Alex Gagné
This was incredibly helpful. I did Paper Camp last year with Katie and this has been a fabulous refresh and reminded me of everything I need to do. (which is A LOT!) Katie awesome!