Wholesale Marketing to Retailers

Class Description

Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.

In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:

Building a wholesale mailing list
Creating a simple, tiered marketing system
Choosing the best times to reach out to retailers
The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
Key messaging strategies and the importance of product photos

You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.

Lessons

1Introduction to Workshop
2Hear First Hand From a Retailer w/ Julie O'Brien
3Where To Start With Your Mailing List
4How to Capture And Organize Your Contacts
5Mailing List Resources
6How to Reach Retailers
7When to Reach Retailers
8Make it Easy For a Buyer to Buy
9The Art of the Follow Up
10The Art of the Follow Be Strategic in Your Retailer Relationship
11How to Buy This Conference

FOR ON-DEMAND ACCESS

Buy

“

Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.

“

This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!

“

This was incredibly helpful. I did Paper Camp last year with Katie and this has been a fabulous refresh and reminded me of everything I need to do. (which is A LOT!) Katie awesome!