Wholesale Marketing to Retailers
Katie Hunt
Lessons
Introduction to Workshop
05:21 2Hear First Hand From a Retailer w/ Julie O'Brien
26:22 3Where To Start With Your Mailing List
05:55 4How to Capture And Organize Your Contacts
09:53 5Mailing List Resources
06:18 6How to Reach Retailers
06:33 7When to Reach Retailers
12:58 8Make it Easy For a Buyer to Buy
08:23Class Description
Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
- Building a wholesale mailing list
- Creating a simple, tiered marketing system
- Choosing the best times to reach out to retailers
- The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
- Key messaging strategies and the importance of product photos
Class Materials
Bonus Materials with RSVP
Bonus Materials with Purchase
Ratings and Reviews
Tracy Clarke
Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.
Katy Casey
This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!
Samantha Venator
This was such an awesome course, I watched the whole thing in one sitting. Katie answered all the questions I had and even answered some I didn't know I had when I started the course. It's super affordable and definitely worth the money. Plus the little workbook you get sums everything up nicely.