Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:
Building a wholesale mailing list
Creating a simple, tiered marketing system
Choosing the best times to reach out to retailers
The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
Key messaging strategies and the importance of product photos
You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.
Katie is the founder of Tradeshow Bootcamp, a business strategist and mentor to creative entrepreneurs. Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. She frequently speaks and writes articles on topics relating to selling wholesale, growing your client base, marketing strategies, business planning and managing life as a small business owner.
Before watching this class, I had been trying to compose emails to reach out to some retailers. I'm glad I held off and watched this first. It was so great to hear the inside scoop on how retailers want to be approached, seeing a sample letter and learning the etiquette on following up after the initial reach out. Now I feel confident about taking my business into this next stage.
This class was amazing and Katie shares so many great insights and actionable, specific tips. It was great to also get to hear directly from a retailer as well!
This was such an awesome course, I watched the whole thing in one sitting. Katie answered all the questions I had and even answered some I didn't know I had when I started the course. It's super affordable and definitely worth the money. Plus the little workbook you get sums everything up nicely.