Fundamentals of Photography
John Greengo
build and grow your high school senior photography business.
Join Sal Cincotta for his "take no prisoner" approach to the business of high school senior photography. In this photography business course, Sal digs into marketing plans, business plans, pricing, and packaging. Sal also shows how to create an ambassador program so that your kids are talking about you and advocating your business in their schools.
This business course also includes a series of live in-studio and on-location photo fashion shoots, showing you how to capture the most of-the-moment trends, poses, and backgrounds. Sal also covers why high school senior photography is at the core of every successful photography business. Seniors become brides and brides become long-term family clients.
I'm not into seniors the the value here is unmatched! So grateful. Big fan of Sal and his education.
This class is just what I needed to get started with senior photography. It covered the BUSINESS aspect in depth. Not just shooting. Even though this class is from 2012, 90% of it is still relevant (of course some things dealing with social media have changed.) I highly recommend this class.
Wow, this is some course! Sal teaches you start to finish the business of senior portraits and more. Most valuable to me was learning how he poses the the model, lights the scene, and works the camera. If you’re also looking to learn the business of photography, that’s covered too and you’ll quickly learn every step of the sale is highly polished. Get used to hearing “tight, middle, wide, horizontal and verticle, smile, no smile and sometimes looking away.” Don’t let anyone tell you otherwise, this is a 5-star course all the way. Thanks Sal and Creative Live for producing this fine course!
I enjoyed this class immensely! It was super thorough. I appreciated learning the inside and out of Sal's business. I will be able to use so much of what I learned the whole way through- from initial client contact, shoot to sales. Thank you Sal!
I think Sal always has great information and is a great motivator. However, like the previous reviewer stated, this needs to be updated for the business side of things. I would LOVE to have CL do an updated class with Sal!!!!
This course is great, however since this was made five years back, many aspects of this course are now obsolete. For example, Sal Cincotta's pricing has changed since then, and he is going to teach Pricing 2.0 in Shytterfest 2017. You will not find High School kids any longer on Facebook, they all are on Instagram. I think, instead of continuing to selling this course, Creativelive should work with Sal Cincotta to revise this course.
Sal is an incredible salesman and business man. I am so grateful to be able to learn from him on CreativeLive and how it applies to photography!
This course was loaded with great information. Mr. Cincotta excels at explaining away a lot of the the stumbling blocks that photographers may encounter when starting out in the high school senior photography business. I enjoyed his no-nonsense presentation of the course material, especially in the pricing and create your own package sections. But seeing a live, in-person sales session was the icing on an already sweet cake. Definitely recommend!
This was an awesome course start to finish! The info Sal and Taylor provide throughout has helped us immensely.
There's been so many positive reviews it seemed pointless to leave a review. The only things I can say is that everything said is true (including this is the best course I have found) and that it is well worth buying for anyone in the photography business. If you are vacillating because you don't specialize in seniors, don't hesitate; buy it!
An awesome course loaded with information on how to make your senior program successful. The ambassador program section is so helpful!
Packed with great information. I will definitely be able to utilize these tips as I am currently working on an exit strategy and was truly looking for an entrance strategy for this coming year. The tips work is MOST styles of photography- so even if you're not specifically a senior portrait photographer, a lot of this will work by whatever you shoot. I feel more confident about charging way more once I am moved. The only thing I would say is that it is a LITTLE outdated- it was 2012 when it was made and facebook was a big thing. Facebook (and Twitter) is no longer a big market for seniors, rather Instagram is huge. And be prepared with a pen and paper...I have about 30 pages of hand written notes!!! Looking forward to putting all of the notes to use in real life.
I absolutely loved this class! I just purchased it and haven't watched every single video yet but have watched most of them. I was mainly interested in watching the live sales session, watching his interaction with the model and seeing his workflow. All were wonderful but the live sales session is where I knew I hit the jackpot! I love the way his sales girl runs it. I run mine similar but there are definitely many things that will make the whole process run much smoother for me. Money well spent, I would have spend triple just for that info. I am so thankful for Creative Live and all of the photographers who are so willing to share :)
This course is some of the best money I have ever spent on Photography Education! I got mine on sale for $99 this past summer and I just now had a chance to finish it. So excellent! I will definitely be using Sal's business tips in my own photography business!
This course literally changed my life. When I watched it live last summer, I was completely blown away by everything Sal said about his philosophy on the business of senior photography. I had gone from thinking that shoot-and-burning was the way to go, to stripping my entire pricing structure to match Sal's guidelines. Within a month of implementing these and other changes to my business, my profit margin more than tripled in size. A year later, I now own a studio at age 23 and have gone from working with only a handful of seniors each year to now over 40. I honestly don't know where my business would be right now if I hadn't watched Sal's course, and it scares me! Thank you Sal for changing my life--I can now pursue my passion for photography full-time, and it's amazing!
Sal Cincotta. What can I say other than wow? A great photographer and an equally great teacher! He really does show you how it is done. A great place for anybody to start.
Wow... Awesome! Thanks, Sal. Hope you do a wedding training also!!
SUCH a great Course!! Thank you Sal for all the GREAT/priceless information!!
One of the best CL courses to date and great for any kind of portrait work! he needs to come back
WOW what an amazing course! I was ready to purchase after catching an hour on the first day. Just finished watching the course today and have to say it was the best and will be hard to top! Thanks to CL, Sal, and Taylor!!
Great workshop. The business advice is invaluable. I do have to say though the audio is poor. I have my laptop cranked and can barely hear Sal half the time.
Sal really taught me to think. A lot of the things he says are quite obvious when stated (like, no one wants to buy from someone that's SELLING, pushing and tries too hard), yet that's what most of us are doing anyway. Today, I won't do that anymore. I'll try to be the expert instead of the needy seller. I'm hoping for a big difference in the way I handle my clients, and I'm seriously hoping for big sales. Buy this course, you'll be so glad you did. There's so much info in here that you simply Need to know, both from Taylor and Sal. It's great, really. Trust me.
Awesome, awesome, awesome! Sal and Taylor have it figured out! Sal is now in my top 5 with Sue Bryce, Joe McNally, Zach and Jody... What an inspiration he and Taylor are!!!
I've been shooting for 4 years and I must say, I've been to Photoshop world, countless workshops all over, ranging in quite a few different subjects, I've interned for some top commercial photographers in my area, and I go to a very good photography program at my University. Even counting the other CL workshops, this was by far the best and it involved so many things that school just doesn't teach. A+!
I have been shooting seniors now for 6 years. I have to say this is the best course I have ever had online! My head is still spinning trying to process it all. (luckily I gave in and bought the course :) I was going to be printing my marketing magazine for my seniors this week. After the first day of this series, I completely changed my pricing structure and felt so much better about how it would work for me! That is what is amazing about this series. It has incredible amounts of information that the newest photographer to the seasoned photographer can take and use in the business. I watched all three, took notes like crazy; watched again and still could not get all the info I wanted on paper. So I did the logical thing. I bought it! I was so impressed with the down-to-earth style of teaching that Sal and Taylor use and how open they were to sharing so many helpful aspects of how they do business. I really wanted to buy another backdrop, but I truly believe my $99 for this series will reap way more benefit for my business. Thanks so much Sal and Taylor! Now... to go redo that marketing info. :)
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