The Business of Professional Headshots with Gary Hughes

earn more money through professional headshot photography

The Business of Professional Headshots
  • 38 video lessons
  • 9 hours and 44 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
Professional headshots are in-demand! Learn how to break into this lucrative genre of photography in The Business of Professional Headshots with Gary Hughes. Professional headshots are an easy addition to nearly every photographer’s list of services and in this class, you’ll get up-to-speed on everything you need to know to launch a headshot business. 
You’ll learn:
  • 6 Primary styles of corporate headshots
  • The gear that gets the job done
  • Basic posing theory
  • How to get clients and manage inquiries
  • Retouching, organizing, and delivery tips and techniques
You’ll also get to watch Gary in action as he demonstrates shooting and retouching a variety of headshot styles. If you want to bring home more money and book more business during your slow times, don’t miss this comprehensive guide to running a lucrative headshot business from Gary Hughes.

Course Instructor

Gary Hughes

Gary Hughes

As the child of photographer parents, it's ironic that Gary's career included everything but photographer until life led him back to the path he was ultimately destined.

The Business of Professional Headshots with Gary Hughes is rated 4.9 stars by 81 students

  • Cindy B. Feb 12, 2025

    Great class. I've been doing headshots in a rather haphazard way for a while. This class showed me so many ways to improve my work. Thanks, Gary! I include licensing with my day rate. So instead of charging $1000 for a half day, I charge $1500. Then I don't get questions from clients.

  • Starlene . Oct 10, 2024

    In my opinion, this is the best headshot class offered on this site.

  • Michael G. Sep 20, 2022

    Some great information in here. I use the posing techiniques for a lot of my work from businesses to schools .

  • bozena W. Jan 3, 2022

    Great value!

  • Dave W. Nov 18, 2021

    Excellent course learned a lot about different lighting techniques and how to run a profitable business doing headshots. Thank you, Gary Dave UK

  • Dre B. Feb 28, 2021

    I REALLY enjoyed this class. Like I honestly didnt think I would take away much from it so I was skipping thru it just taking bits. The bits were so good i decided to really watch the whole thing. The biggest issue is that hes too fast of a talker, and some bits are a little harder to follow than others and kind of require you watch it again and again, but once you got it its amazing.

  • Eddie E. Apr 15, 2020

    Outstanding job! Learned a lot about lightning, headshots styles, photoshop techniques and even some psychology to use with your clients in order to get better results . Highly recommend this course.

  • Pier Luigi M. Apr 11, 2020

    Bellissimo corso. Gary è chiarissimo nei suoi insegnamenti e molto efficace. Spiega bene le tecniche per ottenere rapidamente grandi risultati sul ritratto di tipo corporate, ottimizzando i tempi di lavoro. Consigliatissimo!

  • Sam L. Feb 16, 2020

    So good! So easy to follow and the best tips. Highly recommend

  • Marie F. Jul 16, 2019

    Outstanding course, one of CL's very best. His extraction technique alone is worth the full price of the course. I especially appreciate that he eliminates almost all barriers to entry with his emphasis on using one's existing equipment to get started. Hughes demonstrates how anyone can produce a sellable head shot with just a single speed light and modifier before he goes on to show more complex lighting setups. Plus, Gary Hughes just might be CL's most engaging instructor. Terrific course, well worth the price.

  • Elisabeth T. Jul 16, 2019

    I have no watched this (or sections) about half a dozen times. Every time I have a major headshot marathon, I go back and review... Gary Hughes presents as a total dudebro and NOT the kind of person I would normally respond to, but he is SO knowledgeable and simplifies things in a way that is amazing. I especially love the way he handles inclusivity in gender presentation in posing, as well as "imperfections." I'm really glad that I didn't write it off in the beginning because of his style... it's one of the most informative and well-presented classes I've seen.

  • Andy H. Apr 7, 2019

    Really enjoyed Garys approach to shooting headshots. Some great titbits in there.

  • David B. Mar 1, 2019

    Awesome class - I learned more about headshot photography in this one clase that in the 20 years I have been shooting people. Gary provides easy steps to follow and understand. I purchased this class and plan to watch it again as I try Gary's process.

  • Chris K. Feb 22, 2019

    This is a great class. I have watched a bunch of head shot and portrait based videos just clicking around YouTube, but having all the information you need and more in a single resource is amazing! This course covered so much more than what I had hoped to find anywhere else! Thanks Gary!

  • Josie M. Feb 8, 2019

    This is my go to class. Gary is the bomb! Thank you.

  • kliphe . Jan 23, 2019

    WOW! I have skipped around a little bit in this course, but, Gary does an OUTSTANDING job of explaining so many details (and he actually shoots a bunch, so it is not just conceptional fluff talk)

  • Alicia R. Jan 16, 2019

    Gary's so funny and fun to watch and a great instructor! Very detailed - great job!

  • David . Dec 20, 2018

    I know that "school photographers" often get a bad wrap (sometimes its deserved), but after being trained as an underclass photographer -- this course is great to teach me "why" I was trained the way I was. This class is so much more then that and well worth the price of admission. Plus, Gary is very personable and fun to watch/listen to. Great Course (imho) :)

  • I. Dec 20, 2018

    As a pro of 14 years, I know and agree with a ton of what he teaches. Also as a pro of 14 years I found so many instances, where I had my mind blown on small finesses, that will develop things I'm already doing and take them to another level. If you don't recoop the lessons you've learned in this workshop, on your very first headshot session by 5 times, then you're blowing it.

  • Robin S. Nov 12, 2018

    Excellent! Lots of great information, especially about the business and marketing side. Lighting and posing ideas was very helpful and I love the real life comments and advice. If I had one criticism it would be on the retouching part. Very basic and outdated, (not the video's fault) but Photoshop has been updated several times since 2015 and the techniques and tools have changed. Plus Gary was retouching the faces of professional models in this video, not having to deal with real everyday faces, I would have loved to see his technique for retouching a double chin etc. that we deal with with non-professional models. Overall I was so impressed that I bought the second part.

  • Pam B. Aug 1, 2018

    Very useful information. The way Gary breaks it down and demonstrates has been incredibly helpful. My confidence level has soared and his class has taught me how to get the job done efficiently when doing volume assignments.

  • David T. Jul 24, 2018

    A great course and well worth the money. It took a week to complete as I wanted to soak-up all the good material. This course has given e the tools to go out and do the job. I will go back to this course many times in the future. Thank you.

  • Susan D. Jul 20, 2018

    I haven't gone through it all yet. But it's great so far! Does anyone have advice on who to use or how to find a good retoucher for outsourcing? (I'm sure they might cover this at some point! haha) Thanks!

  • Matias A. Jul 13, 2018

    excellent class! loved the final example of a real headshot session thanks

  • Mark R. Jul 10, 2018

    I'm overwhelmed by how much I learned here. The topics tell you the entire range of material he covers, but it doesn't indicate how easy it is to listen to Gary and understand what he's saying. Extremely easy-going, but still professional, Gary is a great teacher for his craft. You almost feel like you've known him for years. And I also appreciated his sensitivity to us photographers who are not swimming in money, the way he allows us to get very good photos with minimal equipment. This class is well worth the money.

Showing 25 of 73 reviews