Fundamentals of Photography
John Greengo
grow your photography business.
Learn actionable and affordable marketing strategies you can use to help grow your business from Sal Cincotta in Marketing Your Photography Business.
In this class, you’ll learn how to generate more site traffic and prospective customers though easy-to-implement digital marketing techniques. Sal will show you how a combination of social media (Facebook, X (formerly known as Twitter), blogs) and search engine optimization (SEO) can attract leads to your site. He also show you how to build a marketable portfolio that impresses potential clients once they arrive on your page. You’ll also learn how to determine if your marketing plan is working, and how to fix it if it's not.
This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers a roadmap for the future. There will be advice for ANY genre of photography marketing.
Brilliant course, to the point with a tonne of nuggets, even in 2024.
If you are sucking at booking what you WANT to book, rebranding, marketing.. This is THE BEST course. Period. Blows IPS Mastermind out of the water. This is hands down the best marketing course I've seen. It discusses IPS, but it's not soley focused on IPS. It is MARKETING. Networking, building relationships.. This, is, your, course. Just buy it.
I love all of the marketing ideas and techniques. I just wish that the social media aspect of this class was more up to date.
One reviewer below said he asks for photos of his wedding clients and rejects them based on their looks. Not sure how they mistook that joke! People will always hear what they want to. This a great class full of extensive marketing information for your portrait business. Sal's niche is wedding and high school seniors but does other kinds of portrait work as well. If one would just read his bio they'd understand this is not for product photography or anything else of the like. One does not need to watch it long to understand that either.
i love this course because he doesnt just talk about the usual stuff on how to advertise on facebook/instagram etc, he goes into detail about the mindset behind running a good business. i love how transparent and straight forward he is
I'm not even half way through this course and have already learned so much! Sal is a great instructor and easy to fallow.
I'm currently a business owner in another industry. The business is financally successful, highly respected and the envy of our competitors. In order to market the business how I visualised our brand/customer, I learned how to take a photograph! I then feel in love with photography... I can completely relate to the concepts Sal is offering. This is fantastic advise many of which I have implemented in my own business. It's amazing how this advise can easily transfer to marketing any business or product. Unless like I had done you want to find the time to read countless books on the subject of business marketing, learn from trial and error, then simply fast-track years ahead and buy this course. It's a no-brainer! If only CL had been around when I had literally fought my way through setting up my business I would have found success a lot earlier. Sal's passion, drive, creativity and determination is what he can't teach you however. You are gonna have to do it your own way! Good luck to you all and Happy New Year.
Al I can say is wow ! My goal for 2017 is to quit the day job and go full time as a photographer. What I learned from this will help me avoid countless pitfalls and set me well on my way. I've been doing it wrong this last 7yrs and attracting the wrong clients this has totally changed my outlook and marketing plans / goals. Ignore the comments that say it is weighted towards wedding photographers. All the information is transferable and applicable no matter what your genre. Finally as someone that has purchased approx 25 courses and watched countless others live. This is up there with the very best if not the best so far.
Sal is an incredible teacher and business person. I have heard of many of the techniques that Sal spoke about but only in "passing." Sal took the time to break down every technique into bite sized morsels that I could understand and then put into practice. He never treated anything like a "capital" secret that was guarded by the NSA! This I really appreciated this. Sal is full of energy and it is contageous, and I high recommend this glass for those that are have the talent to succeed but are stuck in limbo because the business of photography has remained a secret until now. Thanks Sal
Sal is an incredible businessman, photographer and instructor! He takes the entire business of photography and breaks it down in a concise and easy to understand way. From finding the right client, to creating a self-sustaining business model, every aspect is covered in this class. I don't even photograph the same niche and I found this class incredibly useful and well worth every penny! Thank you Sal and CL.
I am re branding my entire business and I had no idea how to market myself. I actually signed up for another marketing class with someone else, and canceled it after I saw the free teaser for this course. Sal is real time, real life at what he does and I have so much more respect and trust for a pro that is working his craft, and not just teaching it. I'm going back to certain points to "get it" because there is so much information and i'm not techy at all! But I can do this!
I love how much information Sal provides in this course and how open he is with sharing his business model and ideas. As creative people, the business side of photography can be challenging and Sal highlights some pertinent points.
Excellent course, well worth the money.
Marketing is not my strong point. Sal and Taylor really brought some great ideas to the table. This class is a good starting point. But in order to make it work you must put them into action.
Definitely a solid and inspiring class for anyone needing a kick in the butt. Sal shares his knowledge and wants you to take the steps he shows in order to actually get your business going. He encourages you to really just get moving and take charge of the marketing of your business regardless of how scared you are. Sal's teachings are definitely geared toward a wedding photographer or a type of photographer that would offer packages, however. Nevertheless, definitely worth the time and money even if you just want some encouragement. Thanks, Sal.
I love everything that Sal teaches! I've been following his education for 4 years now and my business continues to show huge profits every year! It's practical, common sense and easy to implement ideas and strategies! You can't lose by learning from him! Love ya Sal!
I learned a lot during this class and I would recommend it to anyone who wants to improve their situation with their businesses. Great infos there!
Love Love Love this course!!!
Excellent. So much info...and all of it well worth the price. Inspiring.
Sal is simply a great instructor and this course is filled with good tips and strategies this is exactly what every photographers needs to improve they're business. Thanks so much Creative Live and thanks so much Sal Cincotta.
Amazing class! So much great content here! Has thoroughly changed my business! :-)
Wow, this was a class worth watching; over and over again if need be. I found it to be very informative and Sal kept everything interesting and he, without a doubt, definitely gave me ideas and inspiration to incorporate into my sydney wedding photography business!
Incredible class that will take your photography to the next level as long as you are ready to take the leap! Well worth the investment!
This class is a MUST for any business owner! And so great for photographers! So much great information! Sal is very detailed and candid. Great instructor!
If you don't have this work shop you then you don't have the right tools. this is a must have.
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