FOUR, a culinary magazine based in London and Dubai, asked for a beautiful title script to highlight an article on sourcing exotic seasonings across the famous Spice Route.
Logos can be tricky beasts to design, especially for a start-up. You have to understand the client’s needs, their products and services, and the personality they want to project to their customers, and then figure out a way to graphically represent all of this in a single mark.
Creativity is always evolving. Sometimes you see it around you and other moments you stumble across it while watching cute videos of kittens and puppies on Reddit.