Articles on: marketing & sales

How many emails do you get a day that you immediately discard because they look like spam? For me, it’s a lot.

Finding the right social media platform for your business is part of creating an effective marketing strategy today. Regardless of your industry, using social media is an essential way to boost brand awareness, build an engaged audience and potentially convert customers and drive sales.

Most businesses nowadays have a website, but many business owners fail to utilize their website to generate *additional* revenue. Regardless of your industry, there are many ways to build multiple revenue streams for your business.

The market is wide open for makers to connect directly with customers. A beautiful piece of jewelry or a scarf made today can be in the hands of a happy consumer in a matter of days – there is nothing more direct than that.

When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or “personal growth projections.

There have been volumes written about search engine optimization (SEO) and marketing, but for a lot of small business owners and creative entrepreneurs, the various SEO tips and tricks can seem a little out-of-reach. .