[caption id="attachment_10696" align="alignnone" width="620"] Image via Flickr[/caption]
There is a lot of talk about how to be more creative. Really, a lot.
[caption id="attachment_10669" align="alignnone" width="620"] Photo via Kate Hisock via Flickr[/caption]
Self-employed people and freelancers know: The holiday season is both a blessing and a curse. With no real PTO, the dreaded approach of tax season, and, often, clients who don't really care if you have to work through the weekend or holiday if it means the work gets done, this time of cheer and joy can actually turn into an exercise in white-knuckled will-power.
If personal marketing and self-promotion makes you a little nervous, don’t worry — that’s perfectly normal. In fact, it’s instinctual, and it’s been documented.
With the holidays just around the corner, families aren’t the only ones who should be brainstorming ideas for greeting cards. Businesses should embrace the opportunity to reach out to clients — past, present, and future — with a heartfelt holiday card.