Do You Know the Value of Your Intellectual Property?
[caption id="attachment_13883" align="alignnone" width="620"] Image via Flickr[/caption]
Arguably one of the most misunderstood elements of doing creative business, protection of intellectual property (IP) is, to most sole proprietors, freelancers, and small business owners, deeply unsexy – not to mention confusing. Unfortunately, that means a lot of them overlook it entirely, which can leave them open to theft, copyright infringement, or other seriously losses of value or income.