Baron Fig: The Story of a Startup

Joey Cofone

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1 Baron Fig: The Story of a Startup 06:37

Class Description

Baron Fig started as a project between two friends and is now a fully staffed studio with a line of products both digital and analog. Creative professionals spend vital time in their notebooks, so it's important that they're comfortable using them and that they fit their needs. There isn't a book or a brand out there that they absolutely loved, so these two friends made it!

Hear the behind the scenes story of this startup, from idea, to kickstarter funding, to prototyping the physical product, to creating the digital counterpart in an app. Learn what it takes to build a successful studio in 'Baron Fig: The Story of a Startup.'

Starting under

$13/month

Get access to this class +2000 more taught by the world's top experts

24/7 access via desktop, mobile, or TV
New classes added every month
Download lessons for offline viewing
Exclusive content for subscribers

Joey Cofone

Joey Cofone is Co-Founder/CEO of Baron Fig and an award-winning graphic designer based in New York City. His work has been featured in Fast Company, Bloomberg, Quartz, Mashable, and PRINT, among others. Joey is the current 1st place winner of the American Institute of Graphic Arts (AIGA) biennial design competition, Command X; he was named a 2015 New Visual Artist by PRINT Magazine. He holds a BFA in Graphic Design from the School of Visual Arts in New York City; he also spent four years pursuing a BA in Literature and Philosophy at Seton Hall University. Before launching Baron Fig, he ran Joey Cofone Design, a small studio focused on creating brands for startups. Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.

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Reviews

Julie Zeigler

40 something looking for inspiration to do a startup. Thanks for some inspiration., Cool name and notebook

Anneli Holm

Such a lovely and inspiring story

Realto Mokhua

I'm inspired, Great story/course.