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Make Things Make Money: The Business of Illustration and Lettering

 

Make Things Make Money: The Business of Illustration and Lettering

 

Class Description

Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.


In this class, Dina covers: 
  • Honing your craft through passion projects and social media 
  • How to attract clients through your online presence 
  • Three ways to make money for your business: Commercial Work , Commissions, and Products 
  • Creating a process that will get you the job every time 
  • How to charge what you're worth
She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

Lessons

  1. Class Introduction
  2. Moving Beyond Trials and Tribulations
  3. Hone Your Craft
  4. From Practicing to Posting
  5. Post Your Work To Get Noticed
  6. Q&A
  7. Choose a Niche
  8. Choosing Your Demographic
  9. 3 Rules of Web Design for Artists
  10. Build Your Site to Attract Clients: About Me Page
  11. Build Your Site to Attract Clients: Portfolio Page
  12. Build Your Site to Attract Clients: Contact Page
  13. Build Your Site to Attract Clients: Blog Page
  14. Build Your Site to Attract Clients: Home Page
  15. Process That Gets You Hired: Client Questionnaire
  16. Process That Gets You Hired: Discovery Meeting and Emails
  17. Process That Gets You Hired: Quote, Proposal and Plan
  18. Production Process: Case Studies
  19. Production Process: Art Direction
  20. Production Process: Create and Revise
  21. Production Process: Presentation
  22. Value Based Pricing
  23. Up-Selling and Packages
  24. Level Up Your Income
  25. Making Digital Products
  26. Making Tangible Products
  27. How to License
  28. Licensing Q&A
  29. Planning For the Future To Increase Revenue

Reviews

Laurie
 

Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!

Elizabeth Matzen
 

This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!

Sharnika Blacker
 

Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!