Make Things Make Money: The Business of Illustration and Lettering

Class Description

Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.

In this class, Dina covers:

Honing your craft through passion projects and social media
How to attract clients through your online presence
Three ways to make money for your business: Commercial Work , Commissions, and Products
Creating a process that will get you the job every time
How to charge what you're worth

She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

Lessons

1Class Introduction
2Moving Beyond Trials and Tribulations
3Hone Your Craft
4From Practicing to Posting
5Post Your Work To Get Noticed
6Q&A
7Choose a Niche
8Choosing Your Demographic
93 Rules of Web Design for Artists
10Build Your Site to Attract Clients: About Me Page
11Build Your Site to Attract Clients: Portfolio Page
12Build Your Site to Attract Clients: Contact Page
13Build Your Site to Attract Clients: Blog Page
14Build Your Site to Attract Clients: Home Page
15Process That Gets You Hired: Client Questionnaire
16Process That Gets You Hired: Discovery Meeting and Emails
17Process That Gets You Hired: Quote, Proposal and Plan
18Production Process: Case Studies
19Production Process: Art Direction
20Production Process: Create and Revise
21Production Process: Presentation
22Value Based Pricing
23Up-Selling and Packages
24Level Up Your Income
25Making Digital Products
26Making Tangible Products
27How to License
28Licensing Q&A
29Planning For the Future To Increase Revenue

FOR ON-DEMAND ACCESS

Buy

“

Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!

“

This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!

“

Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!