Make Things Make Money: The Business of Illustration and Lettering
Dina Rodriguez
Lessons
Class Introduction
15:10 2Moving Beyond Trials and Tribulations
06:41 3Hone Your Craft
05:41 4From Practicing to Posting
06:34 5Post Your Work To Get Noticed
14:54 6Q&A
13:36 7Choose a Niche
12:26 8Choosing Your Demographic
16:003 Rules of Web Design for Artists
09:59 10Build Your Site to Attract Clients: About Me Page
09:18 11Build Your Site to Attract Clients: Portfolio Page
05:57 12Build Your Site to Attract Clients: Contact Page
06:07 13Build Your Site to Attract Clients: Blog Page
07:38 14Build Your Site to Attract Clients: Home Page
11:43 15Process That Gets You Hired: Client Questionnaire
06:49 16Process That Gets You Hired: Discovery Meeting and Emails
05:06 17Process That Gets You Hired: Quote, Proposal and Plan
06:45 18Production Process: Case Studies
05:10 19Production Process: Art Direction
03:08 20Production Process: Create and Revise
06:17 21Production Process: Presentation
06:32 22Value Based Pricing
14:26 23Up-Selling and Packages
18:38 24Level Up Your Income
08:14 25Making Digital Products
04:07 26Making Tangible Products
14:52 27How to License
15:17 28Licensing Q&A
14:42 29Planning For the Future To Increase Revenue
10:29Class Description
Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.
- Honing your craft through passion projects and social media
- How to attract clients through your online presence
- Three ways to make money for your business: Commercial Work , Commissions, and Products
- Creating a process that will get you the job every time
- How to charge what you're worth
Class Materials
Bonus Materials with Purchase
Make Things Make Money Keynote
Make Things Money Money Resource Guide
Ratings and Reviews
Student Work
Related Classes
Reviews
Laurie
Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!
Elizabeth Matzen
This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!
Sharnika Blacker
Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!