Make Things Make Money: The Business of Illustration and Lettering
Make Things Make Money: The Business of Illustration and Lettering
Class Description
Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.
- Honing your craft through passion projects and social media
- How to attract clients through your online presence
- Three ways to make money for your business: Commercial Work , Commissions, and Products
- Creating a process that will get you the job every time
- How to charge what you're worth
Lessons
1Class Introduction 2Moving Beyond Trials and Tribulations 3Hone Your Craft 4From Practicing to Posting 5Post Your Work To Get Noticed 6Q&A 7Choose a Niche 8Choosing Your Demographic 93 Rules of Web Design for Artists 10Build Your Site to Attract Clients: About Me Page 11Build Your Site to Attract Clients: Portfolio Page 12Build Your Site to Attract Clients: Contact Page 13Build Your Site to Attract Clients: Blog Page 14Build Your Site to Attract Clients: Home Page 15Process That Gets You Hired: Client Questionnaire 16Process That Gets You Hired: Discovery Meeting and Emails 17Process That Gets You Hired: Quote, Proposal and Plan 18Production Process: Case Studies 19Production Process: Art Direction 20Production Process: Create and Revise 21Production Process: Presentation 22Value Based Pricing 23Up-Selling and Packages 24Level Up Your Income 25Making Digital Products 26Making Tangible Products 27How to License 28Licensing Q&A 29Planning For the Future To Increase RevenueReviews
Laurie
Wow! This class was fantastic! Dina did a great job at providing relevant information that I can use right away. I was particularly impressed at how she was able to explain licensing and royalties, she really broke it down into easy to understand pieces. I think this course would be a great foundation for any artist/freelancer but I liked the focus on lettering and illustration. Creative Live must convince Dina to provide more classes!
Elizabeth Matzen
This class is full of excellent information, and Dina did a great job covering everything from building a webpage to working with clients. She has a engaging delivery style, presented the information in a succinct and well-organized manner, and the pace of the course was perfect - not too slow! I highly recommend this course to anyone who wants to start or boost their creative business - great info!
Sharnika Blacker
Awesome class! Inspired and excited to improve my business with the processes and knowledge gained. Thank you Dina!!