Building Your Family Portrait Business

Lesson 24/41 - Intro To Websites


Building Your Family Portrait Business


Lesson Info

Intro To Websites

I think if you are considering all the things that go into a great business and you want people to find you. One of the major, major points you need to think about is your website. Not just that you have one, not just that you have a domain name, but that on the website itself, it reflects who you are, there are calls to action to people, you are marketing yourself consistently and you're showing your best work in a way that really invites people in. We're gonna cover all that in a lot of detail, but let's start right there, we're talking about website layouts. All of you guys have a website, right? Or are in the process of getting a website? Good. So we talked about your branding yesterday, branding, identity, who you are, what you do and the reward you get when people know you for how you want to be known, that's how you achieve a brand. Because you have that identity that you put a lot of effort into and you have a brand, you want to put it everywhere. We wanna have brand consistenc...

y. And very few places more than your website because your website is where people go when they hear your name. Even though word of mouth is so powerful, somebody talks about you and they learn that you're good and then they wanna find out more, they go to your website. If you do an internet ad or you do something on social media, you share a photograph and you say, call me to book, people click through to your website. It's not that common that you're gonna get some calling blind, who's never seen your work and says I heard great things about you and I trust it, let's do a shoot. They wanna see the kind of work you do and this is where you show it. So if you've got all of that going on and you have your website put together, how are you going to use your portfolio to draw in clients?

Class Description

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

  • How to set your business structure with considerations for legal, insurance and taxes
  • Social media and online marketing techniques
  • How to understand and manage finances and sales
  • Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.


a Creativelive Student

This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!


I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!

Dewitt Hardee

This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.