How To Grow Your Business
What does growth look like? See that's the other thing is that I need to recognize what is this continuum? Where am I headed? What does growth look like for me? You have to ask yourself that question. Is it money, well, that's part of it, but I think as an artist, that's not the only reason you have personal gain, right? You also want to build to a point where you have artistic license and trust in your clients, where they come to you and they go make my picture for me because we know that you can make that picture in your style, right? And that's the other thing, definable style. So if people look at my picture, and I've said this a thousand times and Lei's eyes will roll back in her head because she's heard me say it about a thousand times, but the greatest compliment you will be paid as an artist is when somebody tells you I recognize your picture without the byline. But that is about growth. That is where you get to the point where you're out there, you're proficient, you're prolif...
ic and you're definable. All of those things matter. You all of a sudden have so much at your disposal now because people trust that you can make that picture any day of the week, under any circumstances, day and night, and there you are. You have that, for me, represents a lot of professional growth and personal growth. Also when you've achieved pricing structures and consistency in your pricing, so you know, okay, cookbook client calls, they have 25 recipes. We're gonna shoot it here. We're gonna do this work in this manner. We're gonna hire this many people. I know exactly what that's gonna cost, in my market. Now my market and your market, at this point, might be different. My market, on different levels, is national, local and global, and I have to understand the price structure for all those things, and that's where something like representation comes in. And we're gonna talk about that as well. But the idea of growth in this business, and again, that's part of the growth for me at this point was getting representation that can handle all of those things in different venues. So we'll discuss all of that as well. But that pricing structure and consistency is I know what a lot of you are looking for in this class. I get it, I get it wholeheartedly, but it's a process that you will learn to navigate. It's a navigable process. It's not a bulletin board point.
Being confident in your photography is only the start of growing your success as a food photographer. Knowing how to pitch yourself to clients, communicate with vendors, and set yourself apart from a populated market are just some of the business techniques that are essential in seeing you profit from your work. Andrew Scrivani joins CreativeLive to help you take your photography and business to a place where you can start making it a successful career. He’ll cover:
Make your photography work for you and make money while shooting what you love.
- How to get work in the Food Photography Industry
- How to promote and network yourself to grow your client list
- Techniques on communicating with your vendors and clients on set and off