Business of Commercial Food Photography
Andrew Scrivani
Lessons
Class Introduction
11:30 2How To Get Work As A Food Photographer
03:56 3Understanding Your Skill Level and Your Market
06:31 4How To Grow Your Business
02:38 5Opportunities In Commercial Food Photography
20:50 6How Do You Market Yourself
18:55 7The Importance of Attitude and Communication
13:26 8Understanding Insurance Responsibilities and Liability
15:46Understanding Taxes and Accounting
09:57 10The Importance of Representation and How To Get It
22:06 11File Management and Protection
05:19 12Understanding Stock Photography as a Business
11:20 13Contracts: The Law and Your Rights
14:05 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
28:54 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
21:28 16Negotiating and Talking Money with Clients
16:32 17Who are the Players in Commercial Food Photography
21:44 18How to Manage Client Expectations
11:58 19Real Life Client Interview: Art of the Pie Cookbook
31:33 20How to Assemble a Team
07:42 21The Production Team
17:53 22On Set Support
17:45 23Editors and Post Production
11:58 24Introduction to the Live Shoot
07:25 25Live Shoot: Plate #1
20:47 26Live Shoot: Plate #2
17:08 27Live Shoot: Plate #3
13:30 28Live Shoot: Plate #4
18:59 29What Expenses are Associated with a Shoot
08:57 30How to Calculate your Rate
32:02 31What is Usage?
12:04 32How to Anticipate Expenses
06:04 33Calculating Price based on Rates, Usage and Expenses
11:33 34Where do You Go Next?
07:25 35Continuing Education and Research
15:58 36How to Get your Work Out There and Get Noticed
16:52 37Treatments and Final Wrap-Up
12:51Class Description
Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
- How to get work in the Food Photography Industry
- How to promote and network yourself to grow your client list
- Techniques on communicating with your vendors and clients on set and off
Ratings and Reviews
SaberShots
I highly recommend this course! Andrew is an engaging and thoroughly knowledgable teacher. This class is less about how to photograph food - although there are some terrific tips - and more about the "nuts and bolts" or rather, "bread and butter" of running a successful business. A lot of the information is relevant to business in general, but the specific tips about food photography are especially exciting to implement! I found the hands-on portion during the morning of day 2 especially helpful in assimilating the general or more abstract ideas covered in day 1, which laid a fantastic foundation. 5 stars!
Delaney Brown
Andrew is not only a funny, incredibly entertaining person, he's a seriously great teacher. Being in the live studio audience for this class was such a treat. I was able to learn a lot of the nitty gritty lived-in details of what it takes to be a successful food photographer. Things that are hard to come by in books and online! I would highly recommend this class for anyone who wants to take their passion to the next step: making a living.
Amy Vaughn
While I'm not quite ready to focus my business on food photography, this class gave me a much clearer idea of what options and challenges there are in the food photography industry. Andrew covered everything from what jobs might be like when starting out on a tight budget to what options open up as the photographer becomes more experienced and successful. I already did my own internet research about the food photography business before the class, but this was more comprehensive and easy to understand in a short amount of time. Now I feel more confident about setting my business goals, who to look for to collaborate with on projects and eventually the kinds of clients I'd like to work with. He also gave many tips that are immediately applicable in my current photography business that isn't yet focused on food.
Student Work
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