Business of Commercial Food Photography
Business of Commercial Food Photography
Class Description
Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.
Being confident in your photography is only the start of growing your success as a food photographer. Knowing how to pitch yourself to clients, communicate with vendors, and set yourself apart from a populated market are just some of the business techniques that are essential in seeing you profit from your work. Andrew Scrivani joins CreativeLive to help you take your photography and business to a place where you can start making it a successful career. He’ll cover:
- How to get work in the Food Photography Industry
- How to promote and network yourself to grow your client list
- Techniques on communicating with your vendors and clients on set and off
Lessons
- Class Introduction
- How To Get Work As A Food Photographer
- Understanding Your Skill Level and Your Market
- How To Grow Your Business
- Opportunities In Commercial Food Photography
- How Do You Market Yourself
- The Importance of Attitude and Communication
- Understanding Insurance Responsibilities and Liability
- Understanding Taxes and Accounting
- The Importance of Representation and How To Get It
- File Management and Protection
- Understanding Stock Photography as a Business
- Contracts: The Law and Your Rights
- Negotiating with Clients: 10 Questions you Need to Ask–Part 1
- Negotiating with Clients: 10 Questions you Need to Ask–Part 2
- Negotiating and Talking Money with Clients
- Who are the Players in Commercial Food Photography
- How to Manage Client Expectations
- Real Life Client Interview: Art of the Pie Cookbook
- How to Assemble a Team
- The Production Team
- On Set Support
- Editors and Post Production
- Introduction to the Live Shoot
- Live Shoot: Plate #1
- Live Shoot: Plate #2
- Live Shoot: Plate #3
- Live Shoot: Plate #4
- What Expenses are Associated with a Shoot
- How to Calculate your Rate
- What is Usage?
- How to Anticipate Expenses
- Calculating Price based on Rates, Usage and Expenses
- Where do You Go Next?
- Continuing Education and Research
- How to Get your Work Out There and Get Noticed
- Treatments and Final Wrap-Up
Reviews
SaberShots
I highly recommend this course! Andrew is an engaging and thoroughly knowledgable teacher. This class is less about how to photograph food - although there are some terrific tips - and more about the "nuts and bolts" or rather, "bread and butter" of running a successful business. A lot of the information is relevant to business in general, but the specific tips about food photography are especially exciting to implement! I found the hands-on portion during the morning of day 2 especially helpful in assimilating the general or more abstract ideas covered in day 1, which laid a fantastic foundation. 5 stars!
Delaney Brown
Andrew is not only a funny, incredibly entertaining person, he's a seriously great teacher. Being in the live studio audience for this class was such a treat. I was able to learn a lot of the nitty gritty lived-in details of what it takes to be a successful food photographer. Things that are hard to come by in books and online! I would highly recommend this class for anyone who wants to take their passion to the next step: making a living.
Amy Vaughn
While I'm not quite ready to focus my business on food photography, this class gave me a much clearer idea of what options and challenges there are in the food photography industry. Andrew covered everything from what jobs might be like when starting out on a tight budget to what options open up as the photographer becomes more experienced and successful. I already did my own internet research about the food photography business before the class, but this was more comprehensive and easy to understand in a short amount of time. Now I feel more confident about setting my business goals, who to look for to collaborate with on projects and eventually the kinds of clients I'd like to work with. He also gave many tips that are immediately applicable in my current photography business that isn't yet focused on food.