Class Introduction


Create a Culture of Great Customer Service


Lesson Info

Class Introduction

I'm a hospitality consultant and I've worked in New York City for about 30 years. Most of my career has been working with restaurants and hotels. And I actually now work with a lot of people outside of the hospitality business. Why? Because customer service is more important than ever. Couple of years ago I wrote my first book about customer service, Hello! And Every Little Thing That Matters. And I'm gonna be sharing some of the tips and tricks that I've learned through the many years in the restaurant business, and the things that I share in my book are gonna be brought to you today. So, thanks for joining me and we're gonna dive right in. So, it's really important when you are a business to really start thinking about your customer service experience. Now, our course today is gonna be about identifying your values and enunciating your mission, so that you can make sure that you can be consistent about service and consistent about the experience that you give your guests. We're gonna...

make sure that you understand methods to interact authentically with your customers and clients, so that you can make sure you feel comfortable and confident, because that is the key thing. If you're yourself, if you can feel good about what you're doing, that'll come across to your clients and guests every time they're in your brand. And we'll make sure that you understand how decency can be a differentiator for your business. And more on decency later, 'cause a lot of times people have different thoughts about decency. Now this class is for you if you're a manager, you're owner, and you need to teach or describe your service for others. That sometimes can be very, very difficult, so I'll make sure you know how to do that. This is for you if you're curious about making a cool or interesting service experience for your guest, 'cause there's so many different ways to highlight your brand and your way of doing things that's gonna make you different and set out from the pack. And this is for you if you realize that service can be a differentiator for your clients. Maybe you're already doing it and you want to make sure that you're doing everything and have all your ducks in a row. So, this class is for you. We're gonna talk about a number of things. A mission, core values, vision statement, this is the nugget of truth of today. This is really gonna get us going strong, and if you have downloaded the bonus materials, there's a worksheet so that you can really understand how to do this for yourself. We're gonna talk about a concept I call I notice equals I care. We're gonna talk about the power of actions and words, 'cause they're incredibly powerful. Self-control and self-awareness, something as you as a service provider really have to start to understand is your abilities to share what you need to and keep private what you don't. And then, making your service memorable. We can actually make memories for people. It's a cool thing. And a spotlight on decency, which is a wonderful way to think about making an incredible impact on your guests.

Class Description

OK, you get it. Awesome customer service is crucial. It’s imperative that your customers come first and every single one of your interactions is positive. But how do you ingrain those ideals into your company culture to ensure that they’re heeded each day by all of your team members?

Unless you create a culture of service within your organization and toward your customers, good customer service will likely fall by the wayside. This course will help you identify the key aspects of optimal customer service so you can teach it and instill it in your teams.

In this class, you’ll learn how to:

  • Develop a culture of service toward both your staff and customers.
  • Create a mission, core values and vision statement that reflect your commitment to great customer service.
  • Imbue all of your actions and words with the ideals of good customer service.
  • Empower yourself and your team members to make a positive impact on customers with every action.
  • Embrace high-quality customer service at the highest levels at every level of your operation.
  • Learn the smallest and easiest things you can do to make a big impact on your customers and clients.
  • Create happy memories of your brand and your business for your customers and clients.
  • Overcome fears of interacting with strangers by learning the tools and tricks to good interactions.