Mapping the Creative Process
We're gonna jump to our first map. So this is from a mechanistic point of view. How does it work? This is not mapped one to one on actual brain processes, but this is the creative flow. And what I mean by that is, creativity always starts with data acquisition. It is a recombinatory process. It is the brain blending stuff up. Information is coming into the brain, right. That data is being acquired. The next thing that is happening, is the salience network is kicking into gear and it's saying, okay out of all this information that's coming into your brain, this is stuff that's very important to pay attention to. Now as I said, creativity is always recombinatory, right. It's new information coming into the brain, finding links between that incoming information. Older ideas and using those connections to create something startlingly new. So the next thing that happens is pattern recognition. We use this term a lot today. Pattern recognition at a fundamental level is what every one of your...
neurons do at a very basic level. If you've read Ray Kurzweil's How to Create a Mind, he talks about that. At the very basic level, that is what our brain does. It looks to match patterns. And if you talk about, for example, vision. This happens at six stages in vision. So at the first level, when information comes in, you're pattern matching for very simple shapes, outlines and things like that. The next level up, layering colors. And by the time you get to levels four, five, and six, you're starting to add in meaning. You've seen the shape and your recognize this is a chair, oh it's a lounge chair, oh it's that lounge chair that grandma was sitting in two years ago when she passed away, that sort of thing. That's how it works, going up the chain. So we're matching more complex patterns at each step. Lateral thinking is also pattern recognition. Pattern recognition is the relationship between closely related ideas. Lateral thinking is far-flung ideas. Very disparate regions of the brain are talking to one another when we're doing lateral thinking. It's outside the box thinking, if that makes sense. Creativity is not just about coming up with those new ideas. Writing is not just about keeping a journal. You have to take those things and make them public. And you also have to hammer on them a lot, before you make them public. Perseverance is fundamental to creativity. We're gonna spend a lot of today talking about grit, and how to become grittier. Finally, risk-taking. You have to take your ideas public. So creatives need to practice taking risks. And we're gonna talk about this along the way. If you're not interested in risk, find something else to do for a living. You can't make it as a creative. It's just flat out, there's no way around it.
Do you want to learn more about flow? Take the Free Flow Profile to find out if you are a Deep Thinker, Crowd Pleaser, Hard Charger, or Flow Goer.
If creativity is already core to your life, then this program is perfect for you. This could mean you’re a copywriter at an ad agency, a scientist hunting a breakthrough, a coder designing software, an entrepreneur dreaming up your next start-up, a writer aching to finish that novel or a landscape painter trapped in the life of an accountant — all that matters is that generating novel ideas (and putting those ideas out in the world in some form or another) is core to your life and purpose.
Why Does “Flow for Creatives” even matter?
You keep losing the battle to be innovative in the rush to be productive.
You have writer’s block or coder’s block or painter’s block and the thing you used to love most in your life has become a source of pain and frustration.
You have trouble managing your emotions and fear keeps getting in the way of your good ideas.
You have trouble sustaining momentum on projects and tend to quit early rather than to finish what you started.
You have no idea how to gain access to groundbreaking insights and ideas when you need them most.
You don’t actually believe creativity is trainable.
You’re numbing yourself with substances and placating yourself with distractions as a way to ignore the fact that you’re not living up to your creative potential.
You get lost in the fixing to get ready phase, and never get down to business.
You keep bashing into creative walls but never breaking thru.
Your emotions keeping getting in the way of your desired outcomes. Fear of failure keeps you from committing to projects; perfectionism keeps you from making your work public.
Flow For Creatives can help.
It’s like an inspiration turbo-boost training program. It’s practical, experiential and experimental. You learn a new idea about Flow and Creativity, apply it to whatever problem you’re trying to solve, see what happens, then make it your own.
And, did you know…
When in Flow, your creative problem-solving abilities can spike by over 400 percent.
Research done at Harvard shows that the heightened creativity produced by Flow can outlast the state by a day, sometimes two—suggesting that Flow actually trains the brain to think more creatively over the long haul.
Creatives are more prone to depression than most people, but an understanding of the process can protect against this liability.
Creativity tops the list of 21st-century skills—meaning those skills that are essential for thriving in the modern world—yet 75 percent of people think they’re not living up to their creative potential.
The baseline brainwave state produced by Flow is also the ready condition for “Ah-ha” insight, meaning being in the zone makes you primed for breakthrough insight.
Fear blocks creativity, while Flow resets the nervous system, calming us down so we can avoid burnout and gain access to much-needed insight.
Unless you know how to train the brain properly, most people tap into their deepest creative potential at age 5.
Frustration is actually a built-in component of the creative process—it’s a sign that you’re moving in the right direction not a sign that you’re going about it all wrong.
Life is better than ever and we are feeling worse than evener. We are neurotic, stressed, unmotivated and it’s literally killing us. This class is for anyone that is serious about staying in their highest performing state.
*Warning: this instructor occasionally uses strong language. Viewer discretion advised*