The Graphic Designers Tools: Typography
Lesson 6 from: Graphic Design Fundamentals: Getting StartedTimothy Samara
The Graphic Designers Tools: Typography
Lesson 6 from: Graphic Design Fundamentals: Getting StartedTimothy Samara
Lesson Info
6. The Graphic Designers Tools: Typography
Lessons
Introduction to Graphic Design
11:27 2Graphic Design: Areas of Specialization
14:10 3The History of Graphic Design
40:12 4The Designer's Toolkit
11:30 5The Graphic Designer's Tools: Color
06:01 6The Graphic Designers Tools: Typography
01:42 7The Graphic Designer's Tools: Layout & Space
06:33 8Typical Work Processes
09:14Designing an Advertisment
41:46 10Designing a Poster
29:20 11Designing a Book Layout: Basic Concepts
36:02 12Designing a Book Layout: The Details
20:55 13Designing a Website
26:54 14How to Design a Brand Identity: Preperation
25:42 15How to Design Brand Identity: Showing the Client
18:25 16Building Brand Language
14:12 17Designing the Touchpoints
11:16 18Fundamentals are Forever
03:40Lesson Info
The Graphic Designers Tools: Typography
Typography is about words and letters and text. And designers need to know sort of how letter forms are constructed and what their parts are. And what kinds of variations there are. And when some are lighter or bolder, how their weight changes, or some are wider, more extended or more condensed, that there are different styles, and how you might choose combinations. We have to be able to look at combinations for their visual qualities as well as what kinds of readings or interpretations we get just from the style, the quality of the drawing of the typed form. And we also have to be concerned not just with the visual, but with the verbal aspect of it because type is there to read. And there are aspects of it, how the letters are spaced within words, the space between words, the space between lines of text. How many characters fit on a line within a column of text. That either contribute to a more comfortable and engaging reading experience, or a very tiring and confusing reading experie...
nce. We have to look at type from a compositional standpoint and kind of merge the decision making that we're doing between the visual, how we affect the optical display of the text and its result on what we understand among the different parts of that text, how that text is arranged, what parts of it are important, that is the hierarchy.
Ratings and Reviews
a Creativelive Student
Wonderful class! I loved getting the info as to the creative process. Great!
Øyvind Hermans
I love this class, clear and precise information with very interesting examples. I have worked as a graphic designer for 6 years but have no design eduction, so at times I feel like there is these gaps of design-knowlegde in my decisions, this was the perfect filler of these gaps.
sixtina maculan
Thank you for sharing your experiences in this class. It's been a pleasure to listen, learn and understand, as well as a wonderful motivation.