Typical Work Processes
So you have all these tools to work with, and then you have to do something with them. And you've got a project and you're like, "What do I do with this stuff?" And it's a process. It's that you're asking some questions and you're providing some answers. And then you're asking different questions. So every designer designs or follows a process from beginning to end, in a different way. There's no one-set process. Some people work in a kind of spiral, non-linear way, some people are very methodical and build step upon step upon step, some people are kind of all over the place, and then kind of like, "Ah picked one," and then they start to refine that. And sometimes that really depends on the nature of the project. It's just the way it is. But for the most part, designers, when they're in school are essentially taught a relatively linear process. It's still an iterative process. That means it doesn't really quite go in one line from point A to point B and you're done, it kind of starts a...
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Identify and apply fundamental graphic design elements
- Add essential design skills to your toolkit
- Approach and manage the creative process through varied projects
ABOUT TIMOTHY’S CLASS:
You don’t need to have a background in fine arts or be an Adobe InDesign whiz to create compelling designs. In this class, Timothy Samara takes you back to the fundamentals of graphic design - the same principles he has consistently returned to in his 25-year career.
Through real-world projects, you’ll learn the basics of:
- Form and image
- Color theory
- Layout and composition
Most unique about Timothy’s class is his demonstration of how design theory manifests in actual projects; he cracks open his professional portfolio and takes you into the world of how real designers work. With an extensive career behind him, Timothy’s design services have spanned from web design to print media, to interface design, and to building brand identity. By walking through Timothy’s creative process, you not only see how design elements interact and impact an overall product, but you get a rare view of the problem-solving graphic designers do and the decisions they make. What rules exist and when are they broken? How do you juggle meticulous research vs. spontaneity?
Whether you want to design a poster, flyer, or logo - this class will give you the insights you need to design with confidence. Welcome to the art and science of graphic design.
WHO THIS CLASS IS FOR:
This class is designed for beginner and intermediate graphic designers as well as more experienced designers looking for a brush-up on design principles, career-changers, marketing team members, and anyone interested in graphic design fundamentals.
ABOUT YOUR INSTRUCTOR:
Timothy Samara is a New York-based graphic designer and educator whose twenty-five career has so far focused on visual identity and branding, communication design, and typography. Since 2000, he has split his time between professional practice and academia, defining a highly respected reputation as an instructor at the School of Visual Arts, Parsons/The New School for Design, Purchase College SUNY, New York University, The University of the Arts, and Fashion Institute of Technology. Mr. Samara is a frequent university lecturer and contributor to design publications both in the U.S. and abroad. He has written eight books on design to date (all from Rockport Publishers), which have been translated into ten languages and are used by students and practitioners around the world.
Connect with Timothy online: LinkedIn