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How To Build A Media Juggernaut

Piera Gelardi, Chase Jarvis

How To Build A Media Juggernaut

Piera Gelardi, Chase Jarvis

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Class Description

There's a common misconception that artists have a monopoly on creativity...But the very act of making waves - no matter the career - is a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.


Her story is super inspiring, and she’s particularly gifted at deconstructing it for the benefit of those who want to follow in her footsteps – whether that’s in terms of building an editorial website like Refinery29, another kind of business or even just a side hustle or hobby like a blog or YouTube channel – the stuff she shares here is gold for anyone who wants to build a thing from the very ground up.

  • She talks about how the vision and voice for R29 is literally in her DNA, and how that’s made its way into every part of the company from content to the color of the paint on the walls of her office
  • Piera gets into a ton of detail about the specific blueprint she used to transition from a full-time day job to R29 – specifically, why she was careful to compartmentalize the “pay the bills” part of her brain to save the rest for building R2
  • For those of you going from 1 to 10, who have an idea that you’re trying to grow to the next level, there’s some gold here for you as well – the actionable tactics and ideas she’s taken away from scaling the company from 4 to now over 500 people


Piera is the co-founder of Refinery29, one of the most important and influential lifestyle editorial companies on the internet with millions of visitors a day from just about every corner of the planet. It’s one of those classic entrepreneur stories, starting with a few friends in a cramped makeshift office who had a ton of passion but not a lot of experience – they’ve had some ups and downs, made some pivots, but here they are – they’re still standing, stronger than ever, and they’ve unquestionably made their mark on our culture with a voice that’s distinctly different from that of mainstream fashion – one built on diversity, inclusion, and community that’s struck a chord with millennials.