Shooting for Stock Photography

Lesson 12/19 - Keywords

 

Shooting for Stock Photography

 

Lesson Info

Keywords

So I'm gonna go back, I'm gonna stay in Lightroom, I'm gonna go back and show a couple more things in Lightroom. This was the previous import, so this is what we'll get to watch me taking these pictures. So a couple things for key wording, captioning, what I would do once I brought some pictures in, this is the new card that came in, so the first thing I do is I just kind of go down and look at some picture that looks decently exposed, and pretty good. So the first thing I'll do before I do anything else, so I can let it work in the background, is I'll go to the Development, and I'll go ahead and give this thing a look that I want in kind of in a direction how I want to push it. So I just did a white balance there, that's a little bit too warm, so let's go down to, start at six thousand, okay, I don't know it's still too warm. 55 hundred, okay it's a little bit of warmth, I like the little bit of warmth. Sometimes when you're shooting with a lot of green trees around, you want to add a...

little magenta, I don't necessarily see that here, so this looks okay. Contrast I'm gonna leave, I'm actually gonna scroll down here real quick and click on our favorite little lens correction, so it's kinda cool. I'm gonna pull the highlights down like I like to do. I'm gonna pull the shadows and blacks up a little bit. Let's see, maybe I'll add a little contrast to it. And then I'm gonna go ahead and pull up some of this clarity, just kinda fun to play with, I don't like that much saturation so I'm gonna pull that down, and I definitely don't like all the saturation in this magenta jacket, so I'll just pull that down a little bit, and I don't know that's kinda cool. I'll show you a quick little one in here that I like to do sometimes. Sometimes I'll just go here, I'll show this in Photoshop also, but I'll go in here, and I'll just take this tone curve. I'm gonna play with the blue one, I just feel like I'm gonna give it, play with adding more warmth in the highlights and coolness in these shadows, for this morning look. So I'll just go ahead and do something like that. So now I've got a picture that for me, for just editing purposes, it went from that, to what came out of camera, to that, it's not like a huge difference, but do you guys think it looks a little cooler and a little better? Yeah? So what I'll do there is I'll go ahead and just what I did before, I'll just do it global, kind of color transfer to all of them, also synchronize, so now when I go back to edit I have, all of these will kind of pop up with that new color tone. And it kind of gives me an idea, starts me in the process of going into how I wanna make this picture look ultimately. Okay so the other things that are kind of good and important, keywording. Do you guys use keywording in your own archive at all? Yeah, it's a good way, keywording is really good, so something like this, I might, I'll put, maybe I'll just put the location Carkeek, 'cause I do shoot there, kind of often, so if I want to find something from that park, Carkeek is the name of the park where it was taken, Maybe I'll do trail, run, and young adult, and female, so you can just put those key words in, and then you can you know, sync this stuff. And then the other thing that I like to do with my images, keywords are good, the caption is a really good one. Actually I'm gonna jump back here real quick to, was there a caption on this one? Let's see. Maybe there wasn't a caption. Alright, so maybe I didn't put a caption on those, I thought I did. So let's go back to these ones. You can put a title, not necessary, copyright status is already coming in with my website, you could change it to copyrighted if you wanted. You can write a caption, just a little like, you know, this was CreativeLive shoot for stock course. So that way, you know, I have a pretty good memory now, but as I get older, my memory starts to fade, and you get more and more pictures, but it's a little reference to what what you, you know, had. So I would use keywording, that way, for that process. And I try to do that to most of my stuff. As far as going to stock, the keywords you put in here, depending on the process that the stock agency has, you may or may not be able to use those keywords with your file when you transfer it over. One of the little things Jen had mentioned when she was talking the difference between the macro agency and the boutique agency, one thing that I did like a little better about Corbis, is they're huge, and their process of uploading images into their system was, you know, it's a huge corporation that spent tons of money on making this really seamless process, and then the boutique agency, they don't have that, so the process of submitting images has gotten better, but it's a little bit it's a little more on the user, more on having to sign in to an FTP and upload pictures, they have updated their system now at Yeller Stock, so they do have a login to upload stuff, but the keywords that come out of the pictures, if I have to add keywords in, I have to do that manually, they don't come with the photo, they don't read the metadata, so if you're thinking about keywording for stock in your own catalog, go ahead but don't spend a whole lot of time on it, 'cause there's a good chance that it's not necessarily gonna transfer over, and like I said, keywording is something that's not happening quite as much as it use to. So let's go back and jump. Any questions about Lightroom and any of this process? You guys feel alright? So we have one question from the internet. Wanting to know how does one differentiate between keywords, tags, captions, and titles? And I might have missed it, did you mention why you didn't think keywords were as relevant as they use to be? Agencies aren't having the photographer provide keywords as much as they use to, especially with the kind of boutique, rights manage royalty free agencies. The agencies are handling that more, it use to be something that was so important when you were submitting your pictures, and you added all of these keywords in, and that's where you would hopefully get yours to pop up first, because of these key words, but the agencies don't, they want to handle that now. And they kind of organize and curate their images not so much based on key words anymore. So that's kinda why, that's why I'm saying keywording for your own archive and your own search. So if you do get a request that says, "hey do you have a picture "of a young adult exercising?" then you can go back into yours, if you can't remember exactly where it was, maybe you type in young adult, exercise, run, whatever it is, and then you'll see images that will pop-up in your own catalog, so then you can quickly find them to edit them. So it's more for internal use is what I'm demonstrating. The difference between keywording, captioning, is it's all metadata that gets attached to the file. Keywording is more of a searchable thing, caption is something that kinda lives with the image, so the idea is that when the image is opened up on another platform as a JPEG format or something, that caption is still embedded in there, so the person can see what the image is, have a little note on it.

Class Description

"I really enjoyed Geo's course. I am now much more encouraged about stock photography."
CL Student, Coastrbc

The world of stock photography can feel complicated, but commercial and editorial photographer, Geo Rittenmyer, will show you how to create and sell stock photography from any situation. In this course, he’ll cover the essentials of stock photography, the differences between royalty free or rights managed, as well as where stock is utilized in today’s world. He’ll also be interviewing an art director at a top agency to better understand what types of imagery stock agencies are looking for. 

Topics include: 

  • Techniques for shooting when traveling and what to think about when taking a photo 
  • How to set up a low cost stock specific studio shoot 
  • How to utilize Adobe® Photoshop® Lightroom CC to organize your catalog and keywords for easy access 
  • How to find a stock agency for your work 
  • When and where to use model or property releases 

Stock photography can allow you to shoot for your clients, as well as your passion. Get back to shooting what you love and make money at the same time! 

Reviews

Amy Vaughn
 

Personally, I really liked this class, but I can see why it wouldn’t be for everyone looking for information about stock photography. I’ve already researched and started doing microstock, but now I’m looking for more information about other options. This class was a good fit for me. Although Geo seemed new to public speaking and used too many fillers like “uh” and “um”, I found him likable and surprisingly relatable considering our different photographic niches. This class may be best suited for: Learning more about boutique galleries, rights managed stock and alternatives to microstock Seeing how this particular stock photographer works, gets inspiration and has been successful Getting ideas about current trends and sources for inspiration Getting the perspective of a creative director for a boutique agency Those interested in lifestyle photography May not be as suitable for: Broader and more in depth information about the variety of options in stock photography Those who want to focus on microstock New photographers who want detailed information about getting started and meeting technical requirements Those who prefer a more polished speaker

Carol Totaro
 

I thought this was a great class and have to disagree with some of the comments from the hands down viewers. The audience was listless and did not seem to be interested in being there. Do you know how difficult it is to stand up in front of a bunch like this and keep your mojo racing? Very difficult. Hardly anyone asked questions and they all just gave a lot of nods most of the time. If your read ahead of time the info on the class, you would see that he was going to go into Lightroom and workflow. Yes, some of it was a drag especially all those pictures taken from the condo at a FL panhandle beach. But nothing's perfect. Maybe I got a lot out of this because I am newer at photography. I was glad to know about his equipment. Everyone's personality is different and for all the talent and success Geo has enjoyed, he remains a humble and very likeable guy.

Christina Biasi
 

I loved this class! I cannot agree with some other reviews below at all Geo gives so much valuable information, and in fact I love his style much more than many other over-self confident speakers. He is sympathetic and likeable, and most importantly give very much valuable insights into stock photography. I just started with stock and got all my questions answered. I watched it already three times. The only part which I did not like so much was the post-processing part, because he could have explained better his workflow and why he chose certain actions. But that does not impact on the overall quality of the course. I can only highly recommend this class