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The Business of Commercial Photography: The Survival Guide

John Keatley

Commercial > The Business Of Commercial Photography: The Survival Guide

The Business of Commercial Photography: The Survival Guide

John Keatley

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Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:10:30
2 Understanding the Industry Duration:10:32
3 Finding Your Style Duration:23:55
4 Personal Work Duration:11:50
5 Building a Brand Duration:02:39
6 Visual Identity Duration:21:07
7 Marketing Duration:22:18
8 Marketing Q&A Duration:19:14
9 Marketing Tools Duration:30:57
10 Social Media Duration:09:38
11 Set Goals & Make an Action Plan Duration:05:39
12 Marketing Plan Duration:14:32
13 Marketing Budget Duration:20:36
14 Before the Shoot Duration:03:05
15 Why You Should Have a Team Duration:14:03
16 Production Schedule Duration:25:51
17 Day of Planning / Scheduling Duration:23:12
18 Protecting the Creative & Day of Shoot Duration:04:27
19 Wrap Up Duration:12:12
20 Artist and Agent Relationship Duration:31:07
21 Common Questions for Reps/Agents Duration:25:18
22 Editing Your Work - Portfolio Reviews Duration:35:17
23 Common Mistakes Duration:07:51
24 Creative & Licensing Fees Duration:23:24
25 Estimates & Invoices - Editorial Duration:22:04
26 Estimates & invoices - Advertising, Photo Libraries Duration:21:31
27 Creating a Treatment Duration:13:49
28 Billing & Payment Collection Duration:30:43
29 Opportunities for Growth Duration:29:10
30 Investing in Your Career & Moving Forward Duration:20:28

Class Description

Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:

  • How to find your style and attract the clients you want
  • How to create a bid
  • The importance of drafting a treatment
  • Estimates and billing for your work
  • Planning and scheduling your production
  • Tips on memorable branding
  • The difference between an Art Director/Agent/Art Buyer
  • Techniques for editing your portfolio

If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.

Reviews

Bonnie Aunchman
 

John & Creative Live - Thank you - Best. Class. Ever.! This is a GREAT class! If you are a photographer, this is definitely a MUST GET class, but even if you work with photographers as part of a creative team - you have to take this class. (I'm a Photo Stylist) John covers it ALL in this class - it really, truly is a Survival (Success) Guide. John is so detailed, honest, and generous in his knowledge/experience/wisdom in the commercial photography industry in helping you understand the business and really succeed (& stand out). When I see that John is teaching a class on Creative Live - I'm in! (I have his other valuable courses as well)

a Creativelive Student
 

I was lucky to be part of the studio audience for this course. John is an awesome teacher and did an outstanding job of making sense of a very difficult side of photography for a creative to understand. He shared his 18+ years of experience, including the good and bad he has gone through. The "special guests" alone are worth the cost of this class. John has an amazing team working beside him behind the scenes. Their perspective on his business was priceless!

Joseph Brewster
 

John gave an enormous amount of insight and practical advice in this comprehensive course. I really enjoyed a course focused more on commercial and editorial rather than wedding and family, which is more common. Great info and great work all around!