When Reinvention Fails: 6 Rebrands That Never Should Have Been
Brands and advertisers are forever trying to capture new and different demographics. Younger, more diverse, more male (or sometimes more female, depending on the product), more "urban" (or any other number of polite euphemisms that refer to the race or ethnicity they're trying to woo) -- whatever ways you divide up your personality, someone is trying to get you to buy something you wouldn't normally, according to their data, buy.