Coding and Design Tips & Tutorials

Over the years, I’ve read a thousand plus business plans for business plan competitions, investment or client acquisition purposes.   By habit, I scan the first few pages of an executive summary and then turn my attention to the financial projections.

Finding the right social media platform for your business is part of creating an effective marketing strategy today. Regardless of your industry, using social media is an essential way to boost brand awareness, build an engaged audience and potentially convert customers and drive sales.

Most businesses nowadays have a website, but many business owners fail to utilize their website to generate *additional* revenue. Regardless of your industry, there are many ways to build multiple revenue streams for your business.

Employee wellness is a vital part of human resource management for small businesses, especially after the emergence of the COVID-19 pandemic. The employee wellness conversation has also shifted recently, including mental and spiritual health, as well as physical wellness, in the discussion.

For a very long time, sourcing and recruiting top talent to your workforce was a long and tedious but fairly straightforward process involving a ton of time, money, and luck.  Fortunately, things have changed for the better in recent years, and it’s now possible to attract new talent quickly and cost-effectively.

The return to bricks-and-mortar shopping is on the rebound, with consumer exuberance pushing supply chains to near failure and inventories for many goods to all-time lows. In fact, according to the Bureau of Economic Analysis (BEA), overall consumer expenditures increased 11.

When small business owners think of seeking small business loans, many think immediately of banks as the best sources for financing. However, depending on the needs and challenges a small business is facing, it may benefit most from working with a Community Development Financial Institution – or CDFI – that specializes in small business lending and also provides business support resources.

Small businesses are still adapting to the ever-changing realities of operating a business during a public health crisis. Adjusting to reopening guidelines as conditions unfold, coupled with changing safety concerns among many consumers, has resulted in a highly volatile and cloudy situation for small businesses to navigate as they try to pivot to new consumer norms.

As a small business owner, it’s likely that you’ve heard about federal programs such as the Paycheck Protection Program (PPP) or the Small Business Administration’s (SBA) Economic Injury Disaster Loan (EIDL). Perhaps you even received support from these programs yourself.

While many creative freelancers have thrived during the pandemic, there are just as many if not more, who have not. Unemployment in the US reached an all time high last year, leaving small business owners and freelancers with unprecedented financial challenges.