[caption id="attachment_10774" align="alignnone" width="620"] Image via Pantone[/caption]
Scientifically, we know that color matters to people -- it impacts the way we feel, what we buy, and even how much we eat -- but rarely is it more clear, socially-speaking, than when Pantone announces their Color of the Year. This year, it's a wine-inspired burgundy-brownish shade called Marsala, which Panton calls a "tasteful hue.
[caption id="attachment_10614" align="alignnone" width="620"] Image via Flickr[/caption]
Designing a wordmark* is part science and part feeling. As I learned in Michael Stinson’s Logo Design: Wordmarks class, the science of it has been lost in most modern design education.
[caption id="attachment_10143" align="alignnone" width="620"] Image via Flickr[/caption]
As we've previously established, color has a profound impact on everything from how we respond to pieces of media to our physical health. Color can drive our behavior, change the way we think about about a product, or even help us fall asleep at night.