Commercial Photography: Thriving in a Competitive Industry

Lesson Info

Class Introduction

Find out what it takes to get noticed in the commercial photography world!

In Commercial Photography: Thriving in a Competitive Industry, Joel Grimes will share real-world insights on making it as a commercial photographer.

Joel has worked in the commercial arena for more than 26 years and in this class he’ll share the most important lessons he has learned. Joel will teach you how to:

• Build a successful promotional advertising campaign
  
• Win over Art Directors
  
• Develop a strong visual brand and create your own trends
  
• Leverage a bound, printed portfolio to win clients
  

Joel will also demonstrate how he creates his own iconic look. You’ll see how he blends Rembrandt cross lighting and and background textures in Photoshop to produce his moody, intense images.

Commercial Photography: Thriving in a Competitive Industry with Joel Grimes will help you gain your foothold and get ahead in the high-intensity discipline of commercial photography.  

Lessons

Class Introduction
Class introductionBuilding a Game Plan
The Power of Branding
Setting the Trends
Speak the Right Language
Getting your Foot in the Door
The Portfolio
What Should I Charge
Lighting Set up and Explanation of Shoot
Shoot: 45 Degree Softbox - Rembrandt
Post Processing: Set-up
Post Processing