Creating Your Ideal Photography Business with Kathy Holcombe

Price Your Photography for a Sustainable Lifestyle

Creating Your Ideal Photography Business
  • 48 video lessons
  • 8 hours and 46 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
Join Kathy Holcombe as she shares techniques and strategies to develop the photography business you desire. Whether you’re making the leap from part-time to full-time or starting your very first business, the amount of work can be overwhelming. From what products to offer, how much to charge, how to pay yourself or the legal considerations—startups often sink before clients are even booked. Kathy will show you the ways to grow your business from the start. 
This class will cover: 
  • Defining what product you are selling and how much you should charge to make a living 
  • Photography business basics and how to track your income compared to other businesses 
  • How to write and create your business plan 
Kathy Holcombe and her husband Peter built one of the top wedding portrait studios in Colorado, then jumped in an RV with the entire family and began traveling the country full-time, and added a successful commercial division. Together they have built multiple successful businesses and have honed in on the important factors that every photographer should consider when building a business. 

Course Instructor

Kathy Holcombe

Kathy Holcombe

Peter and Kathy Holcombe once owned a traditional mom and pop studio based in Boulder, CO that catered to a high end wedding and portrait clientele. Three years ago, they sold their home studio and moved both their family and business into a Winnebago RV and hit the road, taking their twelve year old daughter along on the adventure of a lifetime.

Creating Your Ideal Photography Business with Kathy Holcombe is rated 5.0 stars by 31 students

  • Deise D. Dec 26, 2017

    This course was so helpful! It helped me a lot to get an idea of what I want to accomplish and how to get there.

  • Melissa M. Aug 30, 2017

    This class was so thorough! These lessons have helped me find a clear direction for my business and my goals. Buy it!

  • U. Aug 22, 2017

    The tools the knowledge and the strategy to make the income you need to be a successful photographer and carry your business to fruition and you to success. Absolutely a great guide. Kathy has done the business plan and the footwork for you and takes you through the process. So good.

  • Erika H. Feb 20, 2017

    Wow! As a new business owner this really took me step by step into the process of being a photography business owner. This was PERFECT for me and exactly what I needed in order to build a solid and successful plan for my business. She was very specific and detailed and covered ALL aspects of running a photography business.

  • Miranda G. Feb 1, 2017

    I love this class. Right down to business, she lays it out in an easy to understand manner and walks you through the steps. I really appreciate her knowledge!

  • Amy C. Nov 19, 2016

    I've only watched the first day and I am very happy with my purchase! Very informative and inspiring. Great info on pricing.

  • Todd H. Nov 13, 2016

    This is a very good class, but Kathy doesn't cover taxes, which are a large factor in business costs. She mentioned that she just hands it over to her CPA, which is good advice, but for a class like this, she should have covered taxes in more detail.

  • Jonathan S. Oct 24, 2016

    No matter the focus of your business, Kathy's tips and standards will serve you well and make sure you are running a sustainable enterprise. She takes the time to pull examples and offer critique from the crowd and also share examples from the family business, showing you where the important building blocks are at each level. Invest in the health of your business and get this class!

  • Jenny F. Oct 14, 2016

    I am so glad I was able to attend this course in person and receive all the wonderful and practical information Kathy shared with us. I also really enjoyed the connections with other audience members and side conversations with Creative Live peeps as well as the Holcombe family. What an inspiration this family is--lots of practical info, but also a great pep talk to not sell yourself short and get out there and do what you love, but use sound business practice while doing it. Thanks so much for these incredible two days.

  • Melissa A. Oct 13, 2016

    I can't watch it live, but I watch rebroadcast, and she is fabulous! She explains all with so so practical examples!!

  • ~. Oct 12, 2016

    Sneakily trying to watch the rebroadcast while at work on my side of the world... :) Going to scrape some funds together and buy this course so I can watch it properly and take notes and I recommend everyone else does the same. Extremely informative and easy to follow! Kathy explains things so well!

  • 0. Oct 12, 2016

    What an amazing class! Kathy is such a great teacher, walking you through each nescessary step to build a successful photography business. Easy to follow and understand and so, so inspiring! Thank you so much Kathy! You have given me the tools and direction I really needed to at the moment. I can't wait to follow your family's future adventures! xx

  • Julie H. Oct 12, 2016

    If you're struggling to figure out the business process of photography, this class is one of the clearest and most concise I've ever seen. If you're just getting started, the strategies put forth by Kathy will save you a lot of wasted time and headaches. If you're experienced but the business side and pricing are eluding you, you will find clarity here. Kathy is practical, humorous, clear and consistent. I own at least twenty Creativelive courses and hands down, this one explains pricing and strategy better than any others I've purchased or watched live. By the way, I bought this one on the first day of watching with no regrets.

  • Carly C. Oct 12, 2016

    It was such a wonderful experience being in the studio audience and interacting with Kathy on this amazing course! Kathy really drilled down on everything and made it so easy to work out sales projections and expenses - something that I had never had guidance to do. If you are thinking of purchasing this course - DO IT! It will be the best investment in your business. Thank you Kathy!!!

  • Holly R. Oct 12, 2016

    If you want to know how to run a retail photography business, watch this and you won't be disappointed. She breaks it all down and walks you through it in a clear and concise way. Kathy is a great teacher and business person!

  • Q. Oct 11, 2016

    I started my business a year ago with little formal technical photography education. It's hard to admit but I've been winging it, figuring out each small task that goes with photographing a session, editing one, and working with clients as I go. I may be doing things backwards, but now that I feel like I'm more comfortable in those small, specific parts of business, I need to figure out how to make this business sustainable and profitable. Kathy's class felt perfect for this time in my business to take a step back and look at the bigger picture of what I want to focus on and where I want to go (and how much I want to pay myself!). She uses realistic, specific numbers: something that's SO helpful and I feel like I rarely see in the photography community. And she breaks everything down in an organized and easy to understand way. The classes were easy to follow along with and Kathy's positivity and patient manner is inspiring and motivating. The fact that she used to be a school teacher is clear. Thank you so much Kathy (and the rest of the Holcombes)!

  • ELlen J. Oct 11, 2016

    Kathy Holcombe is not only enlightening, but encouraging. She shares details that can be elusive in the portrait/wedding photography training realm : tried and true business habits, strategies for planning and forecasting, as well as great sales ideas. This webinar is worth every penny.

  • Christine M. Oct 11, 2016

    This is one of the best classes i have watched. such easy to understand information even for someone starting up. i love the positive attitude of the whole family. I have purchased the class and can't wait to re watch and spend time getting my business up and running. perfect timing for me just starting out. thanks so much

  • Lisa J. Oct 11, 2016

    I attended the two day live class, and I think Kathy had a great amount of information that you can learn from. I found her to be a great presenter. She has some good stories that solidify the message, and I think she will give you a good idea of how you can obtain the business you want.

  • Diana B. Oct 11, 2016

    Great class! Kathy is an excellent instructor. Thank you for the wealth of information! I can't wait to implement it in my business.

  • K. Oct 11, 2016

    GREAT class thank you!!!

  • A. Oct 11, 2016

    Wonderful! Detailed, easy to follow and understand, killer tips. Thank you to Kathy and Creative Live.

  • H. Oct 11, 2016

    Fantastic course! Very helpful instruction and how-to guide for anyone considering starting up a photography business. Kathy was an excellent instructor, with a wealth of knowledge and experience. I gained a good understanding of the practical everyday aspects of running this kind of business, and how to create my own vision.

  • L. Oct 11, 2016

    This course completed my puzzle to go out there and sell to the people the photographies that I can create for someone in a special artistic way and helped me also to go forward with my business!

  • joan R. Oct 11, 2016

    Simply fantastic! Thank you, Kathy!!

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