Lighting, Logistics, and Strategies for a Life in Photography

Lesson 4 of 39

Direction and Wardrobe

 

Lighting, Logistics, and Strategies for a Life in Photography

Lesson 4 of 39

Direction and Wardrobe

 

Lesson Info

Direction and Wardrobe

I described the team in the first hour or so, but you didn't meet 'em, they were off the set, so time to meet them. The heart and soul of our studio Lynn DelMastro, over here. Hello, everyone. Okay, Lynn is wonderful. (applause) And as I said, she is, she wears many hats. Her overall title is Studio Manager, but she does our bids, our estimates, our billing, our client dialogue, emails, and then also when we finally do land that job, she then takes that hat off and she becomes a producer. Sometimes she wears them actually simultaneously, and those make for very long days, but Lynn has gotten everything for me from an elephant in the desert, to a 40 ton crane over the Venice canals, to, oh, I don't know, any manner of wild, sort of animals, from snakes, to this and that and the other thing. So yeah, she's one of the top Producers, I feel, in the business. She will be more self effacing than that, but let's just say you're an excellent producer. Would you accept that? I appreciate ...

that. Okay. Thank you. The other member of our team that I mention that you did not meet, is Michael Cali, back in here. Cali has been with us for seven years. He came as an intern, left, came back, as a Second Assistant, became a First Assistant, and now he holds dual titles of First Assistant and Chief Videographer, and he's been with us for seven years. Came out of the Hallmark Institute of Photography, and got a good grounding, I mean, the Hallmark Institute was, you know, a good overall kind of intensive... What is it 10 months, or something like that, Cali? Yeah, it was 10 months. 10 months, and so he came to us well equipped with certain skills, Photoshop, and stuff like that. And so he is a lot of the underpinnings of the day to day operation of the studio. Including delivery of clients, finished files to the client. Okay, on an average job, if we're delivering, you know, finished tiffs, Cali is the one doing the Photoshop. If it goes beyond, and he's very good at it, but if it goes beyond, into a specialized realm, we do liaison with other Photoshop experts, I guess you could call, you know, retouchers who really do it for a living. Then we have Anne Cahill, who might be watching. Anne. Anne, in addition to being our Director of Social Media and Marketing, is my wife, and she's amazing. We met, she was a Nikon Tech Rep for 12 years, so she knows the cameras backwards and forwards, and then she left Nikon, and became the Director of the Professional Division at Adorama Camera for about three years, and she actually created the Professional Division. And that essentially, I mean, there's a lot of various things that she had to do there. One of the principle ones was marketing and social media, to advance the mission of the store. So, she came on to the studio in that capacity, and she's been amazing at it, so we are a small, but wonderful team, and we're here, most of us here. And Linda is with us as well. Linda is not core staff, she is a freelancer. She's a wonderful photographer, and she comes in a couple days a week and Linda is our logistics person. Would you say that Cali? Yes. Yes. You know, she keeps us in line. Serial numbers, camera logs, files, the equipment depo. My garage is acclimatized, so all the equipment lives out there, and so we keep it dehumidified and there's certain kinds of temperatures for the batteries, you know, and everything out there. And Linda has that kind of garage, I don't even know where things are in my own garage, but Linda does, you know, so Linda's amazing, a detail person. Fair enough? I think we're bringing in Andrew, to also join us. Yes, tomorrow, or actually later today, you'll meet Andrew Tomasino. He's a wonderful photographer based in Pennsylvania. He is part of our studio family, he comes up quite regularly, 'cause what happens now, because we are a small team, and say, we live in an era now where the BTS is just about as important as the actual shot. Have you experienced that? You know, client wants the BTS. So, that's when Cali then, puts on his videographer hat, he's no longer my First Assistant. And that kind of, well, if I didn't have Andrew, it would be hard, because Cali knows the way I work, he knows the systems, etc. Andrew steps in quite fluidly. Good photographer, he'll be here later today. And that's kind of the sum total of. As I say, we're a very small studio, but we've done a lot of major projects, and when we go at something, we go at it really really hard, and we're all in, 'cause we are a team. And as I said earlier, yeah, everybody says oh, Joe McNally did this wonderful picture. Okay, fine, you know. I'm happy that someone likes the picture, but behind that camera, okay, are all of us. It is very much a team effort, so I can't stress that enough. 'Cause I don't have that skills, I mean if I'm left to do Photoshop, you don't want to know that, you know, you don't want to see that. To the extent that I trust Lynn implicitly, in all manner of things, I also trust her sense of taste and style, so when we're on the set, she not only is the Producer, but I will call her in questions of wardrobe, questions of makeup. What do each of us look for when we start to edit pictures? Lynn has a set of things that she's really keyed in on. Cali has a set of things he's keyed on. I have a different subset that I am looking for. So hopefully if someone's collar is like this, I might not even notice it, 'cause I'm into the, I mean, like camera look, you know, like yeah, yeah, okay, do this. Now that's nice. I'm thinkin' about, you know, there's a lot of programs running in the background in my head. Are the lights firing? How is this working? How much time do I have? Is the client upset, or whatever it might be. So I might miss certain things, and Lynn will be at the camera, and sort of say wait, wait, no, we have to do this. We have to, you know, no I think this works with this. And we just did that with Ryan, how about we introduce Ryan? Our first subject, the... (applause) Our bar owner/bartender, he's gonna be our first subject, and he's got a wonderful, wonderful kind of visage and demeanor for photograph, and I think it's going to be just fun to do this. So he showed up in basic street clothes, and had a rack outside, an array, and so Lynn kind of went through it, you wanna talk about that, just breaking up color? Sure, we went through, there's a rack of clothes outside, and we don't actually have a wardrobe stylist on set with us per se, so what Joe is describing, that I often do, is I'll jump in, sometimes with a stylist as well, and we'll just confer, but the clothes and the wardrobe options that Ryan brought were wonderful, and this just stood out, it was like, there we go, this'll be fantastic. What we might have him do, is roll up the sleeves. You know, if you wanna have more of that bartender washing the counter look, you know. And otherwise, this man's good to go. Yeah, he basically walks in the door, and he's a photograph, which is pretty wonderful, and less maintenance and less fuss, absolutely a big fan of that on the set. So, we're gonna start, now there were some comments, right? On Kenna, that folks wanted me to kind of go over a little more closely some of the equipment and also how the flashes are gonna talk to each other, and we'll get into that, I kinda glossed over that, 'cause there's just a bunch of lists and stuff like that. Trust me, I'm totally comfortable with any manner of question, or if you just want to stop for a minute and ask questions, please do that, 'cause this is not just me talking. I always say this, and I really sincerely mean it. I enjoy the company of photographers, right? We are, as I said earlier, we are in the same boat together. So I don't view this as a lecture, this is not a one-way street, like, whoosh. It's a discussion, it's a discussion. You guys have strengths and weaknesses, same as I do. All photographers share them, there's a commonality of experience that we all have here, so not a lecture, more of a discussion, more of a participation. That's really where this is, so by all means, you know, join in, sing out, talk to me, whatever. The only thing I might have, quote on quote, "on you guys", is that I've been doing it longer. I got 35 years of experience backlogged, and it's still amazing to me, after 35 years down the pike, how many bad pictures I still shoot. Get used to it. Embrace your mistakes, take 'em to dinner. Sit down, have a conversation. 'Cause they are your path to better pictures, they absolutely are, so if you're not makin' mistakes, you're not, you might as well hang the cameras up, 'cause you're not challenging yourself, you're not being adventuresome. If you think you know it all, definitely hang the cameras up. Then you can go inside and become an editor. (laughs) 'Cause the editors of course know it all, and we're just bumbling around out here in the real world. So, no, I've been blessed to know a lot of really terrific editors, who have helped shape my work over time, and pushed me in the right direction.

Class Description

“The best picture is your next picture. If you start to believe that you've already shot your best picture or you start patting yourself on the back at any level, you might as well hang it up.”
Joe McNally

Learn from an award-winning, 30-year photography veteran.

Meet Joe McNally, known world-wide as one of the top, technically excellent photographers of his generation. His clients have included FedEx, Sony, ESPN, Adidas, and Land’s End; and his work has been featured in publications such as National Geographic, LIFE, and Sports Illustrated.

The legendary and down-to-earth Joe will show you how to create stories with light and harness the skills every photographer needs for success.

Capture pictures that resonate

Getting clients to trust your creative vision and technical skill takes hard work and time to develop. You need to prove that you're not only passionate but that you've got the skills to pull off an amazing photo, no matter the scenario with your mastery of tools and control of light.

Create a life in photography

You know deep down that you want to work for yourself and grow your client roster. Don’t let the fear of making photography your full time gig stop you from making progress. Joe McNally knows firsthand that you can’t settle for nice pictures to make it in this business. Commit to learning the technical elements as well as the contractual lingo so you can focus on creating images that resonate while growing a business that is built for a career and life in photography.

From this exclusive on-location and in-studio shoot:

  • See how you can work with light to capture the story of your subject and surroundings
  • Learn to use multiple flash units to create various moods and looks
  • Gain confidence by understanding contracts and relationship management with clients
  • Learn posing and communication techniques when working with a model, client or even a large group of people.

What students are saying:
“Joe is an incredible instructor and and even more amazing person. After taking this class, I've shifted my entire perspective on what I want to do with my life in photography and I am ready to advance to the next level. Joe and his team opened the doors to their business to us and answered so many questions about the nuts and bolts of their inner workings. This class is a must have for every photographer.”
Tania

Don’t settle for good enough.
Grow your confidence by gaining the knowledge and skills to create or style photos that resonate. With the technical know-how and professionalism, you CAN shoot in any scenario for any client, and make the leap to becoming a full time photographer.

Reviews

ileana gonzales photography
 

When I saw the chance to learn from the great Joe McNally I jumped through the screen at the chance to be in the audience. It's one thing to see how a fantastic photographer works, thinks, composes and styles, but to get a behind the curtain view at the way his entire shop operates was truly amazing. By allowing us to see Lynn's processes and Cali's workflow it encouraged me to diversify before taking the plunge into the business side of photography. Truly an amazing team and an unforgettable learning experience.

dlevans
 

Joe is fantastic! The wealth of information, experience and extraordinary talent he shares is invaluable! He's also a very engaging, humorous instructor who keeps an audience a part of the "discussion." Don't miss a Joe McNally class, seminar or workshop opportunity!

dlevans
 

Joe is fantastic! The wealth of information, experience and extraordinary talent he shares is invaluable! He's also a very engaging, humorous instructor who keeps an audience a part of the "discussion." Don't miss a Joe McNally class, seminar or workshop opportunity!