Turn Failures Into Lessons
Not every story that chooses you is necessarily gonna pan out. So the next thing we're gonna talk about are failures, which are that beautiful, uncomfortable spot, and again, we've already established that
No, it sucks. What are you talking about?
Ed and I are just gonna let it all hang out there so that you guys can see. 'Cause I have to say, I hate when I watch other people present and it's like, they're fabulous, and look at everything they did is fabulous. Well, it is so not like that for anybody. And we'll be the first people to own up to things that don't work out, things that weren't as great as they could've been, should've been. You're limited by your own skillset. So a great film today for you will not be a great film for you five years from now. So we're gonna take a look at a beautiful failure. So this is a story that chose me, despite Ed telling even, "You sure you wanna pursue that one?" So I had heard about this Valentine's Day land sale in Newark. So for Valentine's...
Day, this is two years ago.
Also, it's not a failure, it just didn't pan out.
Didn't pan out.
There's a difference. It'd be one thing if you did it and it failed. It's more like you went into it, shot a bunch, were really excited, seemed to be going somewhere and then it just didn't pan out.
So it's a Valentine's Day land sale, so I want you to sit in my shoes for a second. Valentine's Day land sale in Newark, New Jersey, which has all the decrepit abandoned buildings and the major's office decides on Valentine's Day we're gonna sell 100 lots for 1,000 bucks each. And they have to be couples, gay, straight, mother, son, we don't care, couples. We just want to repopulate the city. We don't wanna be landlords, we want this city, this is, we're gonna kickstart this rescue of pretty decrepit neighborhoods. Awesome, right? And on top of that, they only get 18 months to build and I'm thinking as a filmmaker, this is perfect. It has a timeline, some of choosing a good story, is thinking about, am I gonna shoot for a week, a month, a year, or might this be one of those 10-year projects? And once you do one of those, you're like, bullet through the head, never again. So I'm thinking, finally, this story found me. I love it, it's inner-city rehab. It's about some interesting characters, 'cause I'm already picturing, there's gonna be some great folks out there who line up to buy these 100 lots. They only had to pay $1,000 for the lot and then they had to build almost immediately, so I'm thinking, nice, tidy, I can shoot for just that timeframe. Awesome. Feature film. I'm on it. Feature film. So. I'm assuming everybody gets why it seemed like the perfect film so what I'd like to do is, we'll show you just four minutes, 'cause I jumped in, started shooting, and then started cutting a few scenes to show proof of concept and also just start to fundraise, 'cause now there's that heavy lift, if you're really gonna do a film like this, you need a lot of resource. And there's a lot in an 18-month timeframe. Imagine how much shooting you should be doing, 'cause you can't recreate any of that. So I'm thinking, all right, I gotta get it all moving simultaneously. You're gonna see a little taste of what jumping in looked like.
So, great narrative arch, that's connected to an issue that maybe not everybody cares about, but a super important issue that many cities around our country are facing. Narrative arch with a timeframe. Great characters, and it's local.
No travel costs. Parking and gas, all right?
There ya go.
So, let's watch.
Lemme ask this simple question. When you heard about this Valentine's Day sale, what did you actually think about?
I'm just like, wait a minute, is this real? This can't be real.
When I first got the text, I didn't really believe it.
The intent of the program was to identify couples that wanted to build a home here in the city of Newark so they can reside here.
There'll be 100 lots for sale in Newark on this Saturday, all similar in scope and size to this one here in the North Ward.
For $1,000, anyone, singles and couples, can buy a city-owned vacant lot.
Who does that? Hey, here's a lot for $1,000. Come and be a part of developing and evolving the city.
This was like the Black Friday sale at Walmart.
It is a dream opportunity. It's gonna be a little painful. The dream is gonna be tossin' and turnin', that kinda dream.
When you hear about a Valentine's sale, usually flowers, cards, gifts, you know? I said, I know this is a lot, this is a property.
It was unbelievable to me.
Yeah, maybe we can do something with this, like big.
I mean, it was one, two, three. When I got the text from him, I recognized what it was already. You sellin' land for $1,000. If you're able to get that, what kinda opportunity is that? You gotta jump on it.
So we ended up going out there like 3:00 or 4:00 in the morning, and camping out there. And we was actually like number 70.
Well, it was starting at 8:30. We didn't know people had been camped out since the night before. So we were already late to the party, but we got there around eight o'clock. There was a line that was around the block. Had to have been 600 people in front of us.
At this time, we're going to start allowing people into the building.
We strategized, we were thinking, okay, this is Newark, like, let's keep it real, people gonna be out there maybe fighting for these spaces.
Like, how we gonna really do it?
I get outta the car and I walk past the first person in line. The first person in line had a tent. I called my wife, I said, "It's serious out here."
People are lined up, people have tents, they have blankets. People are like, sleeping bags, people are camped out. So I stood in line and I called my wife again. I'm number 46.
I was pissed off. I was totally pissed.
The cool this was that Marlin had his tablet.
Oh, my iPad.
Yeah, he had his iPad, so we didn't know what Newark looked like, so we are Googling the addresses on Google Maps and actually looking at it. And we also looked at names and I was like, "I think that Red Man mentioned that in his song." We like, oh, we don't want that, we don't want that. We really didn't know anything about Newark accept for what we saw on Google Maps and what we heard in rap songs. (rap music)
The only thing you knew about Newark was the movie "New Jersey Drive" that came out in the 90s. It was real violent, yeah, there's a lot of carjackings. And that's kinda, still only know about Newark. (rap music)
Let's be honest, Newark had not the best reputation for quite some time. In the last seven to 10 years, it's really gotten better. Even the crime, ya know, it has gone down. Newark has become a safer city than what it was. It's not perfect, but when you compare downtown Newark now compared to downtown Newark in 2010, it looks like a completely different city, in just five years.
Why didn't you do that film? It looks really good.
And this is a rough cut to, so you see, obviously there's some jumpy footage that hasn't been transcoded properly and it's not color corrected, but I wanted to share with you something that is clearly was still in the molding, crafting phase. So I did jump in, I shot, a fair amount just to get it off the ground, because also, something you're going to experience, where there's this great story unfolding and you can't wait to figure out if it's gonna pan out or not. You gotta just dive in, right? So this was happening. I had already missed the actual day of the sale. But again, if you haven't guessed already, I'm rarely deterred, so it wasn't like, "Oh, woulda been great, if only I had been there. "Lemme think about it." And then another month goes by, two months, three months, and then you really, now your excuses have overwhelmed your opportunity to succeed. So I jumped in even though I'd missed the sale. Clearly there's found footage in there, news reports, a lot of interviews, because the first stage of figuring your story out is going to be interviewing, certainly establishing interviews in the can. What I love is doing establishing interviews, because I know I can reinterview along the way and it's in real time, so I don't have somebody saying, "Well, when we started this, I thought XYZ." I'd much rather have them in the moment telling them what they expect so that when you come back, they can contradict themselves later. So a lot of... The highest bar for me is when I can capture a film that is unfolding in real time to some measure. Where you're watching discovery take place on camera. And when the viewer gets to have discoveries in real time, as opposed to telling them what they're supposed to think and feel. Hopefully you can plant enough of those suggestions that they come to their own conclusions without too heavy a hand. So, ya know, this was going to be the logical plotline. Well, reality never behaves. I'm gonna jump to that last point. Reality never behaves. So what seemed perfect ended up being really imperfect. Of the people that you saw, they were great characters, but there's a couple in there, one guy's wearing a baseball cap, that couple broke up soon afterwards, so they were, now it wasn't gonna work out. We knew some people wouldn't. I was hoping that that would be part of the plotline. Who's gonna make it? Who's not gonna make it? That couple broke up and she is an EMT driver, she drives an ambulance in Newark. She was the hardest one of everybody to stay on top of and have her respond. When they split up, he let her take the property, so that was like, "Okay, two great characters now out." The couple that we ended up staying with the most was the one with the headscarf on. But she ends up being a professor at Howard University.
In Washington, DC.
In DC, and we're up in Newark, and so I just was on them all the time, when are you comin' up? When are you checkin' on your plot? "We don't know, not sure, nothing's happened. "Yeah, we'll get there when we can." Ya know, and then MIA for long stretches. And they had a great story to tell, because they were using their plot as a reentry program. They wanted to have two pre-fab houses on their lot. They'd live in one and the other would be for a woman who was coming out of prison, who had a kid or two, who could live in the other house, and they could help her get reestablished. So it was a great story, but again, it was like I had subjects who would only respond when it was convenient to them. A lot of being able to tell a story is having full and complete cooperation from your subjects. So they liked the idea, but they didn't really come through. And then the city started to fall apart with the program. "Oh, well, 18 months, most of these people "can't get their mortgages, "so we're gonna make that looser. "We're gonna work with people." And the next thing you know, this whole thing is starting to unravel. So what looked like it had every perfect element, ended up really becoming almost impossible to manage. And then you're supposed to also raise money in the meantime to make sure you can keep shooting and be on top of it. So at some point, I cut three segments, actually, of this film. And then just said, "You know what? It beat me." You just beat me. Thought it was gonna be the jackpot film and ended up, it just breaks my heart, ya know? I watch these segments, and I'm like, "Damn, I wish I coulda finished that film." So.
All right, so it doesn't always work out. But I think another takeaway might be that sometimes you need to be careful of how much you bite off, in terms of time, resources, and access.