What Should Be In Your Etsy® Marketing Strategy?
So to simplify my marketing strategy, at the core, is this. I'm looking to find people who appreciate my work, deeply appreciate those people, and then brainstorm ways of finding more people just like them. My whole thing is about doing a on how do I find customers? And turning to the world and say, where are you? And how do I find, wait, how to I get found? And doing a 180 on that, and saying, how do I find more customers? So I'm always, always looking for new ways to connect with more customers. When we start to build a strategy, the first thing we'll do every single time, is look at the seasons of the business. So to do this, I'm going to show you how to create a marketing calendar for your year. And this can be perpetual. I recommend it is perpetual. I recommend you start with the month that you're coming into, or the month that you're just starting now, and then build it out 12 months in advance. Always build it out 12 months in advance. Make a perpetual campaign, but just for th...
is class and the purposes here, I made a January through December calendar. If I were going to start working with a new business, I would start with this month and then go 12 months out. This is simple, yet it's the guide to stopping the scramble once and for all, and being done with it. So, Your Best Year 2016 is a book I write. I write it every year. And in it I created this revolutionary system where we really break down the goals from a year into segments and rather than looking at a year at a glance, we look at smaller parts and smaller pieces of the year. So that your plan can be evolving just like you are as a creative business owner. One of the things that stands out to me to tell you is that I think a lot of times we feel pressured to create one, five, and 10 year goals for businesses. And that's where we all kind of start. And that makes me think of my husband 'cause he has a very traditional career and he has a lot of traditional mentors that he can follow in his career. And so it's very easy for him to do a one, five, 10 year projection. But for me, it's not the same. Whenever I do projections like that, what I ask for in five years never looks like where I get in five years. And 10 years, it's hard to say what I'm gonna like until I try it. So, I like, at the longest term, long-term goals to be three years, and never more than three years. And I like that to not be rigid or set in stone, but rather, everything is broken down into smaller chunks of time where you test what you're asking for. 'Cause you don't wanna get to the top of the ladder, and realize it's, I'm butchering that, but realize it's up against the wrong wall. So, to start your marketing calendar, and this is how I have it. As it can be a creative business plan, it can be something that you work with every year. It should be creative, you are creative, so your marketing plan should be as such. But I start always taking note of where I want time off. 'Cause I think the best way to drive your business is to take the wheel. I did not build this business to be an employee to it for the rest of my life. I did not build this business to work for it. I wanted to work for me. So I start with a fresh calendar, and then I'm gonna plug in where I want my vacations and where I want my time off. It's important to note, because I don't wanna be heavy into a campaign when my children are at home from school, or when I have other things going on in my life. So I wrote those onto this calendar in orange. I'm not outta the game whenever I put them on my calendar, it's just caution time, it's just be careful, because that's important to me, and that needs to be important to my businesses' schedule.