Marketing on the Periphery
Then I started to think about marketing on the periphery, okay? Marketing on the periphery is when you market something without saying thirty shoot fifty dollars okay, that's direct marketing marketing on the periphery is when you tell stories and it relates to me, but I'm not talking about doing a shoot. I'm not talking about selling a shoot, I'm simply telling a story about a shoot how many of you have great stories? Our client you photograph that you can re photograph, maybe someone you really connected with, you photograph them really well, they had a beautiful story that a beautiful outcome they paid you because they love their photographs, get them back in, photograph them again, tell the story, tell the story with you in it, but don't make it a fake story make it a real story, it has to be authentic, ok has to be like amy and the girl she can't prompt them. You can tell when people are talking to the camera and I just want to look beautiful and feel so good about myself. You kno...
w you can get authentic conversation out of people by simply sitting up a camera in talking to them now what I started to do was think about how I could start a movement just to show you a ll that I could do it I love I guess the one thing about me is nick and I were talking about this nicky kid, I hate people telling me what to do and I said, yeah, I hate it when people tell me I can't do something like when people say you can't do that, I think this is this is my face, I'm like, don't you tell me I can't do something like I'm so stubborn and, you know, I will beat myself with this stubborn stick to achieve something, so I kind of said it to thinking maybe I could start a world movement. I've spent so long educating photography's about portrait photography, and I built this beautiful collection off workshops, but I haven't educated the public now this okay, this like half a million photographers, but what about the six billion people on this planet that need to understand what having beautiful portrait is about and what paying a professional is about and what it means? So, like, how can I start creating marketing that actually speaks to the market? Because here's the crazy thing again, most of you are blogging in facebooking toe other photographers, you're trying to look better for your own industry who don't pay you, so I was like, well, maybe I could start like a world movement and see how much traction I can get watch this okay, I feel like I can start something that we'll speak to the world so this little girl from south or clan feels like she can speak loud enough now because I'm no longer model in my loud enough is I need you to exist in photographs for your children I'm going to finish this segment with a girl who lost him manta breast cancer and and then got breast cancer herself started an organization to raise money for breast cancer research and I asked her the other day I know she's watching right now and I asked her the other day to send me a photo of him mom and guess what she said this was all we had we set up a camera and we took a photo when she was diagnosed with terminal cancer not before right then in that moment she goes, why didn't I take? Why don't I have fathers of her piercing blue eyes and the way she looked at me and that she was my best friend exist in photographs for your children, existent photographs for your family? I don't care how much weight you've put on or if you feel like crap if you got a bed, he do the people who love you don't care, you know you can see yourself in bed lights and then you can see yourself and great light and you are neither of those things your weight is the least interesting thing about you and so is your age to stop stop with all the know don't photograph may just loud proud get in there you know in one day somebody will be looking at photos of you whether it's in two years or in thirty years from now when you're in a woman and they will celebrate your life so how do I speak and communicate that to the world and of course and doing so I market my business to use an audience first I know your people who can I speak to? There are four shopping demographics I talk about this all the time in my marketing for shopping demographics, okay? And you will fit into one of those four demographics as women you're all in one of those buying demographics there are books written about it in her pretty little head she marketing we market to woman photographer's market toa woman the bride, the mother, the pregnant woman the boudoir you know I mean, I'm not ringing me for twenty five years I answer my phone and there's not hi my name's paul on I'm really need to drop for k on some family photograph nick's march I'm going to arrange all the kids buy their outfits I want youto a book my wife and fry here and make up because I can't wait to watch that we are marketing to women because it is women that loved the faces in the stories in the connection and and the men will show up the good guys when they come with the family. I'm so proud of those guys when they come in and they're proud of their family, but they didn't organize it, so I'm not getting to the girl I'm speaking to the girls I chose fifty plus I chose the fourth demographic, they're the wealthiest, they're the biggest internet user. They're the biggest spender of luxury lingerie and international travel there the most unmarked to demographic and the world. I'll take that one thank you. How can I speak to this? Lady? She's got more money than all the bellinis, and they will put together she's inheriting from her husband and her appearance, sometimes both and she's controlling the world's wealth. And the only time you see here is in a hemorrhoid commercial or retirement village, because that makes me angry. So I'll take her things, and this is what I'm studying, and I'm going to push this all year and you're welcome the jump on board with me e I e I want to be photographed like one of my beautiful flowers way being a photographer is how I found my voice and it's, how I show the world the beauty that I see way there is no greater joy in the world being a grandmother didn't know that I could love this much it showed me a part of my heart that I didn't know I had a job I don't want to change the appearance of my face I've learned every line, every wrinkle smile lines before the thirty three years my husband has baby way I have more self confidence in my fifties than I have in my entire life I'm stronger and braver and there's much more love in my life than there ever has been before way every day is a gift you need to let go this is your time to shine way, way filmed and this was shot by alejandra the del from imagine alley design and I love her work and she filmed this in I mean at the end of the day unscripted we sat down with a microphone and I just asked her questions and she answered me and those with the voiceover and just so simple in so powerful and when I saw that I started to think you know up worthy is becoming the fastest media platform in the world right now fastest growing media platform in the world other than created life and I like how you start a movement started campaign what is sheer worthy? What is up with me? What could I possibly film off myself saying what this messages so simply that you would understand it, and I found it here I did exactly the same thing I'm sure liver again came and just shot behind the scenes when I did all of the fifty plus campaign that I'll be releasing throughout the year of all these beautiful women and he just cut it together with my voice and I'm standing nikki's here, shawn's here, one camera, one reflector, one window and one girl just talking about what this means to her and this to me holds more power than anything else that I've currently made these women thes women, even as a young girl, all my role models for beauty were older. I love sofia lorraine record wow! Sh I remember thinking my mother was the most beautiful woman that I have even seen, and I still do this time much beauty in wisdom and confidence way idolized this beauty culture and this fountain of you, but there is not enough fifty plus women in media I love to photograph these women the's have always been my faith for photo shoots. I call them alec and fortunes, as I've gotten all that I know more about being a woman e I know what self acceptance and confidence feels like, I've also started to experience the invisibility and also the empowerment that you find in getting all thiss woman is my favorite kind she's a mother, a grandmother, she's a best friend's sister qi, given matriarch of the family and wife. My name is sue price and I'm starting a movement. Get in front of the camera and celebrate your bt exist in photographs for your children. Fifty is fabulous. Look at these women. These women are magnificent. All of them, every one of them just magnificent. And they dance and they laugh. And there is sixty and heart of any other woman that I photograph and a confident and strong. And they're just beautiful. So I guess what really changed me was still in paris. I haven't got anything to show for general paris doing really well, by the way, both nikki and I went to kentucky and saw here a tube in your chest to draining fluid out, and she has lots of complications and, you know, it's, a big journey for jill, and I just look at her little body, and I do wonder how on earth it has gone through what it has, but jill in paris really changed me. I have head this video is nearly half a million hits in one year and it's a fifteen minute documentary. So, you know, people have to sit through and watch the whole thing, I found out that breast cancer international send it out when you're diagnosed with breast cancer because I just photograph a brisk into survivor and the first document she got was an information pdf and a link to my video and I mean it's not like they ring and ask and go oh look, we're going to show you but they just did they hear it and how incredible that jill wanted to tell this story now when I posted jill's video the very first time I received maybe eighteen thousand emails, stories, incredible stories, stories about cancer survivors has been sorted last wives people that lost daughters, children that were struggling and you know you want to photograph them all and save them all and share them all jill's video came from a whim on creative life I mean nikki, I'm emmett till and all of the seven a month later we're in paris and how that happened was kind of weird and magical and really beautiful and it had a huge impact on my life not long after somebody tweeted shame on surprise for using breast cancer I'm patience to further her career and it's okay it's okay, I got ten thousand beautiful emails in somebody's always going to say something and that's okay, you must find the truth in criticism and you know I find the truth and that that person was hurting for some reason and they said that although strangely enough, what I'm going to talk to you about this marketing through charity so that you can give back and connect so ultimately what I'm talking about is connecting two stories two women connecting to an audience and I chose breastcancer it's not in my family um blissed and yet it is in so many of my friends one of my best friends lost her mom when we're twenty three years old and from then I've been photographing breast cancer calendar since I was twenty two I've done briskets in new zealand, australia and now you say and I'm so lucky to be out to give back to these women, so marketing through campaign and marketing through connection and stories is really important and if you're not a fashion photographer a few our portrait photographer you get the opportunity to not only connecting give back to somebody who really needs it, but you get a chance to tell these stories and these stories on about cancer. The story there about hope and love don't make the story about cancer make the story about love because that's the one thing cancer can't do and it's destroyed love and it cannot destroy family bonds and it cannot destroy hope and that's what we are able to share so what I did again was stabbed three things, so one of them is, you know, creating these beautiful interview reveals off my clients, you'll notice an amy space video I revealed her photographs to her on a wall I no longer view my photographs on screen. I print them before my client walks in I mount them, I put them on the reveal wall and so far nobody's left without them all of them people don't leave them behind it's not like I'm going to take two and leave the other twenty it's like, oh, I want them all that is the idea. All you need to do is take the payment in package them. We've become a now society and that's how I'm selling my portrait. However there now, interestingly enough, is that people really are so overwhelmed by single of their photographs up, they're printed on the wall like that, that it's bean such a great thing and I'm watching nicky doing and, you know, she's, just adding a glamour brand or as I've been at it for a long time. So it's easy for people who look at me and say, yeah, but so is being doing it for about when nikki's just started in who average sale has doubled just by having a reveal wall and she's here today so you can talk to her about that because it's the fear, fear truth, so I've started those videos that interview videos I feel like this best way to communicate my story the revealed videos I've started the fifty and fabulous campaign I want other people to hashtag fifty is fabulous fifty in fabulous I want you to put these women in your media and tell them the stories here's another one that you can join that you, khun, join in to market yourself it's about getting involved it's about giving bag but mostly it's about, you know, creating some purpose in your studio. That is an option to meet incredible people. So I meet this amazing woman. Her name is christy blair. Christie had a double mastectomy at thirty five years old. She has five children. Okay there, there's. Definitely for any of my friends going through breast cancer, there is mortality that you face when you're going to risk cancer. Will I survive this? And can you imagine that? Like magnified by eighteen thousand when you have children who will love them, who want while I watch them grow up will be here for them. Kristy's mom died of breast cancer three years later she found herself having a development stick to me. She has now started a foundation called the wings of karen. I met her through jill's video. She saw jules video reached out to nikki I met her incredible woman. This woman is on a campaign she's connected to u dub the woman that I found about record jane brecca one jane so that we can now taste woman who have lost family members to breast cancer to see if you have that gene you can preemptively have vasectomies now anyway the treatment is huge it is a one hundred percent non profit organization that goes to breast cancer research how can I help them? And so this was the photo that I asked for here it seemed of her beautiful mom where she said, why don't I have a picture of her piercing blue eyes? Why don't have a picture of her beautiful smile? Why don't ever picture of you know that she was my best friend and so it was after I photographed here and her children for the I shoot for love so I call it a ship for love so deal technically was my very first shoot for love it's a shoot you do for love you don't get paid to do it for love you can give away one here you can give away one a month um we're going to create a place for you to tell their stories because what those stories do is help empower others on their journey not for everybody but you know it such a great opportunity you khun join us wings of karin is the organization and what I've done is I've created a shoot for love one in eight women will be diagnosed with all of these women would die guys on fourteen on dh mind your be hey wait I scream playing wei nation sees you like painting by stay night bright on our way yeah give the incredible gift of a photo shoot to a priest cancel worry today and raise money for breast cancer research please join us we can make a difference raise money we're raising money for breast cancer research help further my career yes it will I'm okay with that you can say that it will because do you know why there's so much hard on that that I'm okay with that? You know I it's it's very comfortably with me what I can give so who are you people? Who? Your audience where you giving what you giving back is the message today this is the answer to marketing the more I give the margate it's crazy sometime I don't understand that I'm disturbing off her mutt I just don't understand it sometimes I check myself and I think are people supposed to be this lucky? But then I remember that it's not black you can go to my store on surprise dot com and you can buy the marketing peck for wings of karen what you going to get on the seventeenth of march? It's not finished here so you don't buy it straight away is you get a bed for your website you go on my register on my website so I can put you on a register and international register is photographers that are a shoot for love I can help build that boost that and provide ben is an advertising for you to share on your social media for you to share in media including media releases this is something that that's one hundred percent money goes to breast cancer research and you get to give the gift to somebody else and be registered on my site is a shoot for love photographer that's what I can give back I sell a thousand of those and I've raised one hundred thousand dollars for breast cancer if she gets one hundred thousand dollars she can start an entire new wing for udo that all she needs and I can do that and so I guess at the end of the day everything that I planned is I don't need to shout louder I don't need to be the best photographer I just need to speak the most amount of authenticity through what I do and I want you to find yours and it is so important that you find yours today and then start speaking about it all right I keep saying the same thing two photographers when it comes to marketing when it comes to men trying the same thing speak to me speak to me speak to may stop trying to be good enough and speak to may what you're selling because I don't know I look and I don't see it, what are you selling and why am I selling art of it? You know? And it doesn't have to be the same messages may just have to be a real one, you need to find your voice, and that takes a whole lot of toughen up, right? Finding your voice is the greatest gift that you will find, and there are too many of you sitting here right now not speaking out about what you want, your emotional honesty, what you deserve, what you don't want too many if you you think you're speaking, but you're not, you're lying, you're lying to everybody around to end yourself when you don't put yourself forward and sometimes speaking up is one of the hardest things you will ever do in your life, but you'll just realize that it's the truth and when it's the truth people will listen to you, I wass muzzled, paralyzed, you know, it went into this thing called rebirthing to all the people in the audience out there that you know, coach, rebirthing, it's when you go through like a guided meditation and you go through your own booth, I don't recommend it the's a reason you don't remember, sorry but through my rebirthing and into my early childhood, during the meditation, my bottom half of my mouth became paralyzed. I thought I was having a stroke, and I really did like I lost the ability to move my mouth, and it terrified me. And it occurred to me in that moment that when I was young, I was muzzled and not by my appearance, but by my culture. I was muzzled by a culture that you don't speak up, you don't speak out and you just keep it here like this. This mother and I thought to myself I was choking on my own passion. I was imploding with this need to sheer to stand up. I used to have this fantasy that I was standing in front of a big audience of people with the microphone now, thinking, well, I can't think so what would I possibly be saying that people would want to hear? And when I would go? I was that damn girl at the workshop that, you know, was so nervous she time ago hi, my name is surprised that my voice would chamber and I'd say something really dumb like I'm a demon, I'm kind of shy wild, which is the truth, by the way, but the truth is I couldn't even stand up. And how could I even market myself and be successful and be a photographer and have purpose and walk people through this journey in this life? If I simply didn't stand up and say, oh, I deserve that. I just have that. So when you ask me how to market yourself, just talk about it and be honest and tell everybody, could you with that? Do it now.