- [Kenna] Now, we couldn't be more excited, because there couldn't be a better person here to teach you all about monetizing your social media presence. Colby is an outdoor landscape travel humanitarian photographer. He's one of the most influential photographers in the social media and internet realm. He also is the founder of The Giving Lens, which is an amazing organization, in addition to the tours that he does all over the world. So, we are so happy that he could squeeze us in, into his crazy schedule. Please help me welcome back to the CreativeLive stage, Colby Brown. - [Colby] Thank you. Thank you, guys, thank you, Kenna. Thank you, CreativeLive, for having me back here. Really excited. Today, we are talking about the idea of monetizing your social media presence for outdoor photographers. And this is a subject, much like the rest of social media, that I'm, actually, really, really excited, and I'm really passionate to talk about, because this is my wheelhouse. This is what I've...
done for the last 10 years, as a photographer, and as an entrepreneur. And before we get into all the content that I have planned for you guys today, I want to jump in and introduce the class a little bit. So, what problem does this class solve? I think a lot of photographers, a lot of outdoor photographers, and that typically means landscape, travel, nature photographers, people that work within those realms, sometimes have a hard time looking at social media and trying to find viable ways to make a living. Most of you guys that are watching right now have probably built up some sense of a social media presence, or at least are in the process of doing so. And some of you might be trying to figure out what you can do with it once you have that. And so this class is essentially, I put it together to help us solve the idea, to give you a bit more direction, to feel a bit more confident, and to have a few more ideas on different ways that you can, hopefully, generate a bit more revenue. Whether you're just trying to look to offset the costs of your newly expensive habit and passion, or if you want to actually make a little bit of money and turn into more of an emerging or professional photographer. This class is really built for you. So, by the time we finish, I hope that all of you guys feel a little bit more confident in all those things. I hope you guys feel more confident in your ability to use your skills as outdoor photographers and generate that extra income, utilizing the things that we're going to be talking about throughout the class. And some of those things, we'll be dancing on subjects such as creating Facebook ads, and using pay-to-play. We're also going to dive into more of the in-depth information about the revenue streams that are truly available to you: print sales, image licensing, sponsorships, marketing campaigns, how to pitch clients, things like that. Because all those things are super-important in determining how social media can help you. Now, this class is not a Business 101 class. This class is not meant to tell you how to, necessarily, start a business. And this class is also not a deep dive into what social media is. That is a different class that I actually offer here with CreativeLive. This class is specifically about the idea of learning how to monetize your social media presence. So, what if you don't watch this class? I think the problem, or the reality, is that you will become stagnant in terms of your options in generating revenue, in taking your social media presence and doing something with it. With most people feeling either confused, or lost, or just don't know what options are out there, if you don't take a class, if you don't take this class, if you don't learn about those opportunities that are out there for you, well, you're not going to grow. You're not going to understand the value of social media. And I can tell you that there is a lot of value. I tell photographers all the time that there's more money to be made in photography now than ever before in this industry. And there's so many people out there talking about the death of photography, because there's so many people out there that have cameras, and that are taking pictures, which means you have more competition, and some of those things are true in the sense that, yes, you might have some more competition. But the revenue streams have changed and shifted over the years, and we're going to talk about those today, in depth, and I'm, hopefully, going to be able to answer all of your questions while I'm teaching all this content that I put together, and I'm happy to answer your questions that cover things that I might not get to, as well. So, who is this class for? This class is for outdoor photographers. I don't spend a ton of time talking about, what do wedding photographers do, or what do portrait photographers or event photographers... This is specifically for outdoor photographers that are looking to do more with their social following. Now, again, the idea of monetizing is, literally, in the name of this class, so there are... most of the things that I'm covering are meant to give you ideas about revenue generation. So, why me? Why am I the person to teach this class? After 10 years, actually, 11 years of being in this industry, and operating two different companies, I have been incredibly fortunate to have learned how to leverage social media to my advantage. How to take the idea of social media and create value out of the idea of having followers, of having interactions, of finding clients, of licensing images, of creating my own products and services, and all of this has helped make me quite successful from a financial standpoint. I've also been a huge proponent of the idea of education. I love the idea of collaborative education. I love the idea that we can learn from each other. A lot of times, when I'm looking through my social feeds, or I'm studying or auditing my own social channels, I'm also trying to check out what everyone else is doing. What are the current trends? What is working for other photographers and what isn't? And so, overall, when it comes down to, why me? Why Colby Brown? My love of photography and business, with a mixture of social media, has allowed me to create the lifestyle, to create the successful businesses that I have, and the fact that I love to teach means that I've put a lot of effort and energy into creating this class specifically for you guys. And I'm really excited to jump in.